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Economic Key
16-04-2025
- Automotive
- Economic Key
Kasrawy Launches Locally-Made Citroën C4X in Egypt
Kasrawy Group, the exclusive distributor of Citroën in Egypt, today officially announced the launch of the new locally assembled Citroën C4X. The new Citroën C4X will be assembled at the Arab American Vehicles (AAV) factory in Cairo, a facility of the Arab Organization for Industrialization (AOI), in collaboration with Stellantis—Citroën's parent company. This milestone highlights Egypt's ability to meet global manufacturing standards, and reflects the strong partnership between the private sector and national institutions in advancing local automotive production. It also reinforces Kasrawy Group's commitment to strategic growth in Egypt, in line with the national vision to localize vehicle manufacturing and elevate the local automotive industry through world-class quality and innovation. Kasrawy Group unveiled the new Citroën C4X's features, available to Egyptian consumers in two trim levels: the entry trim 'Feel', comes well-equipped with Citroën signature comfort features and safety technologies. While the premium 'Shine' version offers premium styling touches such as a panoramic sunroof and advanced driver assistance features. With starting prices of EGP 1,289,000 for the Feel trim and EGP 1,449,000 for Shine, the C4X enters the compact crossover segment as a strong contender, reinforcing Citroën's commitment to offering European quality at accessible prices for the Egyptian market. 'We are proud to introduce the new Citroën C4X—now built by Egyptian hands. This milestone reflects our confidence in the strength and potential of the Egyptian market and reaffirms our mission to expand locally and deliver high-quality vehicles supported by local capabilities,' said Eng. Mostafa Hussein, Vice President of Kasrawy Group Automotive Sector. 'Our partnership with Stellantis continues to focus on customer-centric strategies, from local production and access to cutting-edge technology through AOI facilities, to competitive pricing and exceptional after-sales service. This launch marks the beginning of a new chapter in Egypt's automotive landscape—where global innovation seamlessly merges with local expertise to deliver vehicles truly 'Made in Egypt'.' Similarly, Hesham Hosny, Managing Director of Stellantis Egypt, emphasized: 'The local assembly of the new Citroën C4X is a strategic move that puts the Egyptian customer first. Local manufacturing not only ensures more stable pricing in a dynamic market, but also enables faster parts availability, and more responsive after-sales support through Kasrawy Group's extensive network. This initiative reflects Stellantis' unwavering commitment to supporting Egypt's industrial progress and to delivering vehicles tailored specifically to local conditions—whether through performance on Egyptian roads or climate-adapted air conditioning. By assembling the C4X locally, we can better meet the growing demand, shorten delivery times, and enhance overall customer experience, making the C4X more accessible and reliable for Egyptian drivers.' The new C4X is powered by a 1.2-liter turbocharged PureTech engine producing 130 horsepower and 230 Nm of torque, mated to an 8-speed automatic transmission. The design merges the sophistication of a fastback sedan with the practicality and elevated stance of an SUV, offering spacious interiors and a generous 510-liter trunk. Since becoming Citroën's exclusive distributor in Egypt in May 2019, Kasrawy Group has driven remarkable growth by revitalizing the French brand through new model launches, competitive pricing, and improved aftersales services. In 2020, Citroën Egypt recorded the highest global growth rate outside France, with a 166% market share increase and over 5,300 units sold—despite pandemic challenges—positioning Egypt as a key market in the brand's global strategy. Achieving this remarkable success in a short time helped reinforce Citroën's presence in Egypt, and position the Egyptian market as a key driver in the brand's global expansion strategy. Today, Kasrawy Group stands as one of Egypt's most prominent automotive distributors, known for its diverse portfolio of international automotive brands such as Citroën, Jetour, JAC, IVECO, and JAC Motors commercial vehicles. With a robust nationwide network of aftersales and distribution centers, the group continues to play a vital role in expanding Citroën's presence in Egypt, while contributing meaningfully to the transformation and growth of the local automotive sector. – End – About Kasrawy Group: Established in the 1970s, Kasrawy Group is known today as the exclusive agent of a wide range of international automotive brands in Egypt. The group boasts a vast network of car service centers and automotive showrooms across the country, ensuring exceptional and convenient customer service for all its clients. Kasrawy Group employs a team of highly-trained and dedicated calibres, known for their excellence in both sales and customer service, a key pillar for the group's track record of international recognitions and international awards for customer satisfaction. In 2009, the group was announced the exclusive agent for Golden Dragon, a prominent commercial vehicle brand; solidifying its reputation as a dominant force in Egypt's automotive market. Over the years, Kasrawy Group has continued to diversify and expand its portfolio, becoming the sole agent in Egypt for prestigious brands such as Citroën, Jetour, JAC in the IVECO, and JAC Motors commercial vehicles. تم نسخ الرابط
Economic Key
13-04-2025
- Automotive
- Economic Key
Kasrawy Group Named Exclusive Distributor for Luxury Electric Vehicle Brand AITO
Kasrawy Group, a leading distributor of global automotive brands in Egypt, has announced a new partnership with luxury electric vehicle brand AITO, to become its exclusive agent. Through this partnership, Kasrawy Group will introduce the luxury brand in Egypt for the first time to the Egyptian automotive market, as part of the group's strategy to expand its operations and fortify its presence in the automotive market. At the exclusive signing event, Eng. Mostafa Hussein, Vice President of Kasrawy Group Automotive Sector, highlighted the importance of this strategic partnership, citing years of success in sales, maintenance, and after-sales services and dedication to delivering the highest standards of quality and customer service. Moreover, he emphasized that the partnership with AITO displays Kasrawy's ability to rapidly evolve the automotive landscape embracing the latest technologies, in the electric vehicle sector. 'Kasrawy Group recognizes the importance of not just keeping pace with innovation but proactively adopting cutting-edge technologies. This led to the decision to partner with AITO, a globally recognized leader in the high-end mobility market, known for its significant international success. Through our partnership with AITO, we aim to revolutionize the luxury cars market in Egypt, offering consumers more choice with vehicles equipped with state-of-the-art technology for a modern driving experience,' said Eng. Hussein. Eng. Hussein elaborated on Kasrawy Group's commitment to providing the best services to its customers through a wide network of showrooms and service centers across Egypt, ensuring a distinguished and convenient purchasing and maintenance experience. Similarly, Mr. Wang Feng, Vice Chairman of Seres Group Overseas, owner of AITO luxury brand, expressed strong confidence in its partnership with Kasrawy Group, stating: 'AITO is a leading brand in the luxury electric and hybrid vehicles sector, providing smart and advanced solutions that meet the needs of consumers seeking high performance and cutting-edge technology. Through our partnership with Kasrawy Group, a leader in Egypt's automotive market, we expect our brand to gain significant traction across the country and meet the growing demand for advanced electric vehicles.' AITO is committed to delivering vehicles that blend luxury with energy efficiency, making them an ideal choice for customers who seek exceptional value while prioritizing environmental sustainability. The AITO brand offers four main models: 1. AITO M5: A compact luxury crossover launched in 2022. 2. AITO M7: A mid-size luxury SUV introduced in April 2022. 3. AITO M9: The largest model in the brand's lineup. 4. AITO M8: A large crossover vehicle. Since its establishment in the 1970s, Kasrawy Group has solidified its position as a leading player in Egypt's automotive sector, serving as the exclusive agent for a wide range of renowned brands such as Citroën, Jetour, JAC, and IVECO. With the addition of AITO to its portfolio, Kasrawy Group reaffirms its commitment to providing the latest innovations to its customers and strengthening its position in the Egyptian market as a leading provider of modern and sustainable mobility solutions. ظهرت المقالة Kasrawy Group Named Exclusive Distributor for Luxury Electric Vehicle Brand AITO أولاً على المفتاح الاقتصادي.
