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Hi Dubai
4 days ago
- Business
- Hi Dubai
Dubai Women Establishment Signs MoU with Dubai Media Academy to Boost Women's Media Leadership
Dubai Women Establishment (DWE) has signed a Memorandum of Understanding with Dubai Media Academy to strengthen women's leadership in the media sector and advance their professional development through joint initiatives and training programmes. The agreement was signed by Naeema Ahli, CEO of DWE, and Muna Bu Samra, Director of Dubai Media Academy, on the closing day of the Arab Media Summit 2025. The summit was held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. Naeema Ahli said the MoU aligns with the vision of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum, President of DWE, and supports efforts to build strategic collaborations that raise the visibility of women in key sectors. She highlighted that the agreement will facilitate joint programmes aimed at enhancing the media skills of women in middle and senior roles across Dubai's public sector. She also praised the ongoing partnership with Dubai Media Incorporated, noting its role in enabling women's advancement in the media industry. Muna Bu Samra described the MoU as a significant step toward deepening collaboration between the two institutions. She said the partnership reflects a shared commitment to empowering women and fostering leadership across media and other sectors. The agreement will see the launch of workshops, capacity-building programmes, and media-focused initiatives, equipping women with the tools needed to thrive in a rapidly evolving media landscape. News Source: Emirates News Agency
Khaleej Times
22-04-2025
- Khaleej Times
Dubai to develop Arabic-literate AI tool, launch initiatives for accessible LLMs
An Arabic-literate AI tool will be developed to better contextualise the Arab world, and a series of initiatives will be launched to aid the development, Dubai Media Academy (DMA) announced. As the first step in this initiative, DMA hosted a study with Arabic media institutions, technology experts, and academics from different Arab countries to tackle the problem of inaccessible Large Language Models (LLMs). The announcement was made on the first day of Dubai AI Week 2025, running from April 21 to April 25. Director of DMA Muna Bu Samra said that this initiative is one of many that will be announced in May of this year and that 'today [Monday] is the first stage of this report to fully understand the needs of the media.' She added that there will be an 'ecosystem' which will connect media institutions, developers, and academics to 'better understand the Arabic language,' as well as to protect Arab identity. 'The existence of developing new tools and new AI models will contribute to preserving our identity and culture,' she said. Also called 'عi' (the Arabic letter 'ع' is the first letter of the word 'Arabic' in its original language), the model will make AI more accessible to Arabic-speaking users. Many LLMs, such as ChatGPT, do not have the ability to understand context surrounding certain Arabic words and sentences, Asem Galal, advisor of DMA, said. Certain words in Arabic, he explained, are written the same way but pronounced differently, depending on the placement of the word. 'If today I gave an AI model a sentence, but I don't know the text or the sound, and I don't know the form, [AI] won't know which word to use," he said. He added that Generative AI also fails to understand cultural sensitivities related to the Arab world. 'All of these problems can be easily solved if we have a model that understands the cultural sensitivities of AI,' Galal said. Starting December 2024, the Mohamed bin Zayed University of Artificial Intelligence (MBZUAI) has been developing various advanced linguistic AI models to improve machine understanding of Arabic. The theme for that year's United Nations (UN) Arabic Language Day was 'Arabic Language and AI: Advancing Innovation while Preserving Cultural Heritage'.
