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The Sun
9 hours ago
- Business
- The Sun
37 CEMI applications received as of June 12
SANDAKAN: The Concert and Event in Malaysia Incentives (CEMI), a financial rebate initiative introduced by the Communications Ministry through MyCreative Ventures (MyCV) on May 15, has received 37 applications as of June 12, said Deputy Communications Minister Teo Nie Ching. She stated that the government had allocated RM10 million for CEMI to boost the local creative industry through strategic partnerships in concert and event management nationwide. 'I strongly encourage industry players, especially those in Sabah, to take this opportunity and apply for the incentive before the application deadline on July 10, 2025. 'CEMI covers two types of applications for concerts and events featuring international or local artistes. The incentive aims to support the organisation of large-scale concerts and music events for 15,000 people and more,' she told reporters after opening the 'Ask Me Anything' road tour for the 2025 Creative Content Fund (DKK) – Music Industry by MYCV here today. She noted that the growth of the concert industry in Malaysia has generated significant returns for the country, prompting the introduction of the incentive. 'In 2023, a total of 335 international concerts were held in Malaysia, contributing over RM498 million to the national economy. In 2024, this number rose to 408 international concerts, generating RM553 million in returns,' she said. Meanwhile, Teo urged the arts and creative community in Sabah and Sarawak to apply for the DKK provided by the government as part of efforts to develop a competitive and impactful music industry. 'The government has allocated RM6.3 million for DKK. Three DKK programmes are being actively implemented, including the Music Performance Fund, which is open for applications until June 30,' she said, adding the deadline for the International Marketing and Promotion Fund and the Domestic Marketing and Promotion Fund is on Dec 1. 'Applications can be submitted via the MyCV portal,' she said. Teo said today's programme is part of an initiative to reach out to the local arts and creative community and encourage them to apply for the DKK. At the event, the Sandakan Creative Arts and Local Musicians Association received RM80,000 under DKK's Music Performance Fund to host the Sandakan Nature City Loud Festival 2025 next month.


The Star
11 hours ago
- Business
- The Star
Sabah urged to ride the concert wave with RM10mil federal boost
SANDAKAN: For years, Sabah's music scene has watched the concert wave break over the peninsula — but a new RM10mil federal incentive may finally send that wave east. The Concert and Event Incentive Malaysia (CEMI), introduced under Budget 2025 and managed by MyCreative Ventures (MyCV), is offering rebates of up to 30% for organisers of large-scale concerts and music events. The programme aims to boost the presence of East Malaysian organisers in the country's booming entertainment economy. While the RM10mil CEMI fund is available nationwide, the government is ramping up engagement in Sabah and Sarawak to encourage more participation from there — where concert activity and access to federal funding have traditionally lagged behind. Deputy Communications Minister Teo Nie Ching said Malaysia saw 408 international concerts held in 2024 alone, generating RM553mil for the economy — but most were concentrated in the peninsula. 'Sabah's music has its own unique identity. We want to make sure this incentive benefits organisers here too,' she said after officiating the Kembara Ask Me Anything – Industrial Development Programme in Sandakan on Monday (June 16). Under CEMI, concerts featuring international artists with venue capacities of over 15,000 may qualify for rebates of up to RM1.5mil, provided at least 20% of eligible spending is local and 30% of the team — including crew, performers, or production staff — are Malaysians. Events that hit 60% ticket sales 30 days before the show and involve local artists are eligible for an additional RM100,000 bonus. Meanwhile, events featuring local artists that spend at least 70% of total expenses in Malaysia can receive rebates capped at RM1mil. These organisers may also qualify for a RM100,000 bonus if they hit 60% advance ticket sales and 20% of final sales are from international buyers. Teo stressed that rebates are only claimable after events to prevent misuse of public funds. 'We've received 37 applications so far, but we want more from Sabah and Sarawak. Many people don't know about this yet, and we're doing this roadshow to raise awareness,' she said. The application deadline is July 10. Teo also presented a symbolic cheque worth RM80,000 to the Sandakan Creative Arts and Local Musicians Association, one of the 2025 recipients under the Dana Kandungan Kreatif (DKK) music performance grant. The funding will go towards the Sandakan Natural City Loud Festival, set to take place in July. 'This is proof the money is reaching local organisers,' she said. 'We want to see more beneficiaries from Sabah and Sarawak.' The DKK programme, restructured in 2023 from the former Dana Kandungan Digital, has a total allocation of RM6.3mil for 2025. It supports music performance grants, as well as international and domestic marketing and promotional activities. Teo said the initiative has helped create over 9,000 job opportunities since its revamp in 2022, and encouraged more East Malaysians to apply through MyCV's official portal. The Sandakan event marked the first stop in MyCV's 2025 Kembara AMA Sabah-Sarawak series, which aims to engage directly with the creative community and expand access to federal opportunities. The team will head to Kota Kinabalu next on June 18–19, followed by Kuching on June 21.