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General Motors revamps credit card, changes GM Rewards program to add discounts
General Motors revamps credit card, changes GM Rewards program to add discounts

USA Today

time22-05-2025

  • Automotive
  • USA Today

General Motors revamps credit card, changes GM Rewards program to add discounts

General Motors revamps credit card, changes GM Rewards program to add discounts Show Caption Hide Caption General Motors: History, innovation, and legacy Learn about the rich history and notable innovations of General Motors, from its founding in 1908 to its leadership in electric and autonomous vehicle technology. There are over 13 million GM Rewards members. GM has had a branded credit card since 1992. The new credit card will include chances to earn toward member-exclusive experiences – such as trackside access at racing events and off-the-grid EV excursions. Taking cues from the travel industry, General Motors plans to relaunch its credit card under a new lender and change how points can be accrued and used on automotive purchases. The new card provides customers more ways to earn and redeem GM Rewards points on new vehicles, services, parts and accessories, according to the company. And starting May 20, GM employees, retirees, dealership employees and suppliers eligible for vehicle discounts will be able to use GM Rewards points on top of that discount. The card allows customers to earn up to 10 times the points on eligible GM purchases, broken down by seven times the points for every $1 spent when using the GM Rewards Mastercard, plus up to three times the points for being a GM Rewards member. All other purchases qualify for three times the points, which GM said can also be redeemed on GM Financial account balances. The automaker has more than 13 million GM Rewards members, the company said. GM has had a branded credit card since 1992. Cash back promotions: Are rewards credit cards worth it with surcharges, transaction fees? We explain. Changing rewards, adding ways to earn Members of the company rewards program on average purchase vehicles with 5% higher manufacturer-suggested retail prices than nonmembers, visit GM dealerships twice as often as nonmembers and typically repurchase GM vehicles almost three years sooner than a nonmember, according to Ralph Darmo, head of GM Rewards. 'The value of those members is why GM has made the decision to invest in those members,' Darmo said. 'We're making the program better.' Prior to joining GM, Darmo managed the Delta SkyMiles credit card and then managed the GM credit card when it was branded with Goldman Sachs. One of the main changes is simplifying the program, streamlining the various separate branded rewards to one, Darmo said. Instead of Cadillac Rewards, Chevy Rewards, Buick Rewards, GMC Rewards and My Rewards, starting May 20, all of that will be lumped into My Rewards. Details of changes to GM rewards The goal is to improve the experience for dealerships as well as customers, Darmo said, because of the confusion over whether or not a GMC Rewards member could apply points on a Buick purchase, for example. 'You will get more points when you buy GM under the new program. We're also removing some of the restrictions — there won't be earn caps, there's no redemption caps, there's no exclusion on vehicles anymore, and the points are universal — the points can be used across all GM brands for a new GM vehicle or a certified pre-owned vehicle,' he said. In addition, Darmo said GM rewards points can be shared not just with another member at your address; points can be transferred to any other GM Rewards member regardless of where they live. The GM Rewards loyalty program now works through GM Rewards Mastercard, serviced by Barclays US Consumer Bank. The Delaware-based bank has a broad portfolio of co-branded credit cards including JetBlue, Old Navy, Gap, Frontier Airlines and Carnival Cruise Lines. In addition to purchases at GM dealerships, the credit card also allows customers to gain and redeem points on digital services like most OnStar plans and Super Cruise, the hands-free driver assistance technology. Eventually, GM hopes to ensure the points can be used on electric-vehicle charging costs. Existing cardmembers should use them until Aug. 25, GM said, and can expect their new, replacement Barclays cards later this summer, along with activation instructions. Darmo also added that the card includes member-exclusive experiences — such as trackside access at racing events and off-the-grid EV excursions. Later this year, GM and Barclays plan to launch the GM Business Mastercard, specifically for business customers, with a higher earn rate on GM purchases and expanded redemption options. Jackie Charniga covers General Motors for the Free Press. Reach her at jcharniga@

General Motors revamps credit card, changes GM Rewards program to add discounts
General Motors revamps credit card, changes GM Rewards program to add discounts

Yahoo

time20-05-2025

  • Automotive
  • Yahoo

General Motors revamps credit card, changes GM Rewards program to add discounts

Taking cues from the travel industry, General Motors plans to relaunch its credit card under a new lender and change how points can be accrued and used on automotive purchases. The new card provides customers more ways to earn and redeem GM Rewards points on new vehicles, services, parts and accessories, according to the company. And starting May 20, GM employees, retirees, dealership employees and suppliers eligible for vehicle discounts will be able to use GM Rewards points on top of that discount. The card allows customers to earn up to 10 times the points on eligible GM purchases, broken down by seven times the points for every $1 spent when using the GM Rewards Mastercard, plus up to three times the points for being a GM Rewards member. All other purchases qualify for three times the points, which GM said can also be redeemed on GM Financial account balances. The automaker has more than 13 million GM Rewards members, the company said. GM has had a branded credit card since 1992. Members of the company rewards program on average purchase vehicles with 5% higher manufacturer-suggested retail prices than non-members, visit GM dealerships twice as often as non-members and typically repurchase GM vehicles almost three years sooner than a non-member, according to Ralph Darmo, head of GM Rewards. 'The value of those members is why GM has made the decision to invest in those members,' Darmo said. 'We're making the program better.' Prior to joining GM, Darmo managed the Delta SkyMiles credit card and then managed the GM credit card when it was branded with Goldman Sachs. One of the main changes is simplifying the program, streamlining the various separate branded rewards to one, Darmo said. Instead of Cadillac Rewards, Chevy Rewards, Buick Rewards, GMC Rewards and My Rewards, starting May 20, all of that will be lumped into My Rewards. The goal is to improve the experience for dealerships as well as customers, Darmo said, because of the confusion over whether or not a GMC Rewards member could apply points on a Buick purchase, for example. 'You will get more points when you buy GM under the new program. We're also removing some of the restrictions — there won't be earn caps, there's no redemption caps, there's no exclusion on vehicles anymore, and the points are universal — the points can be used across all GM brands for a new GM vehicle or a certified pre-owned vehicle,' he said. In addition, Darmo said GM rewards points can be shared not just with another member at your address; points can be transferred to any other GM Rewards member regardless of where they live. The GM Rewards loyalty program now works through GM Rewards Mastercard, serviced by Barclays US Consumer Bank. The Delaware-based bank has a broad portfolio of co-branded credit cards including JetBlue, Old Navy, Gap, Frontier Airlines and Carnival Cruise Lines. In addition to purchases at GM dealerships, the credit card also allows customers to gain and redeem points on digital services like most OnStar plans and Super Cruise, the hands-free driver assistance technology. Eventually, GM hopes to ensure the points can be used on electric-vehicle charging costs. Existing cardmembers should use them until Aug. 25, GM said, and can expect their new, replacement Barclays cards later this summer, along with activation instructions. Darmo also added that the card includes member-exclusive experiences — such as trackside access at racing events and off-the-grid EV excursions. Later this year, GM and Barclays plan to launch the GM Business Mastercard, specifically for business customers, with a higher earn rate on GM purchases and expanded redemption options. Jackie Charniga covers General Motors for the Free Press. Reach her at jcharniga@ This article originally appeared on Detroit Free Press: GM revamps credit card, adds ways to earn with My Rewards

Intense Cravings Nipped in the Bud: Munchies up in Smoke with Carl's Jr.® Snack Stash
Intense Cravings Nipped in the Bud: Munchies up in Smoke with Carl's Jr.® Snack Stash

Yahoo

time14-04-2025

  • Business
  • Yahoo

Intense Cravings Nipped in the Bud: Munchies up in Smoke with Carl's Jr.® Snack Stash

The mix and match deal allows guests to choose any three eligible side items FRANKLIN, Tenn., April 14, 2025 /PRNewswire/ -- Let's be blunt, when the munchies hit, settling for one tasty treat is impossible – you want them all. Carl's Jr.® is helping guests knock out their cravings with the new Snack Stash. Get ready to ignite your taste buds – instead of just one side, the Carl's Jr. Snack Stash allows guests to select their favorite three sides from the choices of onion rings, waffle fries, Jalapeno POPPERS® Bites, natural cut French fries and fried zucchini. For those feeling extra baked, the Snack Stash will be available for only $4.20 from April 14 through April 20 as a My Rewards™ member exclusive offer. Sign up for My Rewards™ and claim on the Carl's Jr. app or in restaurant by redeeming this exclusive offer. See app for terms. The Snack Stash is available through May 13 at participating Carl's Jr. restaurants and prices may vary by location. "Why choose one of our mouthwatering sides when you can have three?" says Paz Romero, vice president of brand marketing. "Our guests are all about snacking and convenience. The Snack Stash ensures they can satisfy every craving without compromise." If you are feeling particularly ravenous, Carl's Jr. is offering a free Snack Stash with the purchase of a Triple Burger for My Rewards members. Launched this March, the triple patty offering is available for the Famous Star®, the Western Bacon Cheeseburger®, the El Diablo, the Guacamole Bacon and the Big Carl®. See app for offer terms. Remember to munch responsibly and enjoy the ultimate snack solution at Carl's Jr. For more news, follow Carl's Jr. on social media. For promotions, download the Carl's Jr. app and join the My Rewards loyalty program. My Rewards Loyalty Program: Join here X: @CarlsJr Instagram: @carlsjr TikTok: @carlsjrofficial Facebook: About Carl's Jr. Carl's Jr.® is famous around the world for big, audacious, impossible-to-ignore flavors inspired by its California roots. For a bold move, guests have ordered items like over-the-top, juicy charbroiled burger creations, Hand-Breaded Chicken Tenders™, Hand-Scooped Ice-Cream Shakes™ and indulgent breakfast burgers for more than 80 years. Together with its franchisees, Carl's Jr. operates more than 1,000 restaurants across the U.S. and has a presence in 24 countries worldwide. Learn more at About CKE Restaurants Holdings, Inc. CKE Restaurants Holdings, Inc., a privately held company based in Franklin, Tennessee, runs and operates Carl's Jr.® and Hardee's® restaurants, two beloved brands, known for premium and innovative menu items such as iconic charbroiled burgers, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a U.S. and international footprint, Carl's Jr. Restaurants LLC and Hardee's Restaurants LLC have more than 3,600 franchised or company-operated restaurants domestically and more than 35 international markets and U.S. territories. For more information about CKE, please visit or its brand sites at and View original content to download multimedia: SOURCE CKE Restaurants Holdings, Inc.

Bolder, Bigger, Better: Carl's Jr. ® Triple Sizes Iconic Burgers, Launches Natural Energy Lemonade
Bolder, Bigger, Better: Carl's Jr. ® Triple Sizes Iconic Burgers, Launches Natural Energy Lemonade

Yahoo

time19-03-2025

  • Business
  • Yahoo

Bolder, Bigger, Better: Carl's Jr. ® Triple Sizes Iconic Burgers, Launches Natural Energy Lemonade

Guests can enjoy bigger bites and bolder sips with new offers at Carl's Jr. ® this spring FRANKLIN, Tenn., March 19, 2025 /PRNewswire/ -- Good things don't just come in small packages. Carl's Jr. is answering the call of the hungriest guests with the launch of Triple Burgers. When a single or double just isn't enough to curb the craving, fans can now get the irresistible flavors of Carl's Jr. burgers in a new triple size including the Famous Star®, a classic burger with American Cheese, lettuce and tomato or the Western Bacon Cheeseburger® featuring melted American Cheese, crispy onion rings and tangy BBQ sauce. Guests can also plus-up the El Diablo, which features bacon, jalapeno POPPERS® bites, pepperjack cheese and jalapeno coins, the Guacamole Bacon with bacon, melted pepperjack cheese, lettuce and tomato or the Big Carl® burger featuring melted American, lettuce and classic sauce. Carl's Jr. wants to cure your hunger and that is why guests who download the Carl's Jr. app and sign up to become a My Rewards member will get a free Triple Burger with minimum purchase within fourteen days of registration. To wash down this massive meal, Carl's Jr. is also launching a delicious take on their Hand-Crafted Lemonade. Just in time for warmer weather, the new Tropicali Refresher is bursting with tropical flavor and infused with natural caffeine. Guests can take advantage of this limited time offer at participating locations from March 19 until May 13. "Carl's Jr. has always been bold and willing to push the limits, so why restrict our guests from getting more of what they love?" said Maripaz Romero, vice president of brand marketing. "With the beloved, craveable flavors of our core burgers, it's only natural to introduce this triple patty threat, proving that at Carl's Jr., you don't have to sacrifice size for flavor." In addition to the Tropicali Refresher, Carl's Jr. has revamped their classic Hand-Crafted Lemonade flavors for spring, including both regular and strawberry lemonade, mixed in-house with real fruit juice and cane sugar. "When it comes to satisfying thirst, our guests are on the lookout for unique and intriguing flavors. Combining one of our Triple Burgers with a refreshing lemonade offers an irresistible blend of tastes that our guests are sure to enjoy," Romero stated. For more news, follow Carl's Jr. on social media. For promotions, download the Carl's Jr. app and join the My Rewards loyalty program. My Rewards Loyalty Program: Join here Twitter: @CarlsJr Instagram: @carlsjr About Carl's Jr. Carl's Jr.® is famous around the world for big, audacious, impossible-to-ignore flavors inspired by its California roots. For a bold move, guests have ordered items like over-the-top, juicy charbroiled burger creations, Hand-Breaded Chicken Tenders™, Hand-Scooped Ice-Cream Shakes™ and indulgent breakfast burgers for more than 80 years. Together with its franchisees, Carl's Jr. operates more than 1,000 restaurants across the U.S. and has a presence in 24 countries worldwide. Learn more at About CKE Restaurants Holdings, Inc. CKE Restaurants Holdings, Inc., a privately held company based in Franklin, Tennessee, runs and operates Carl's Jr.® and Hardee's® restaurants, two beloved brands, known for premium and innovative menu items such as iconic charbroiled burgers, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a U.S. and international footprint, Carl's Jr. Restaurants LLC and Hardee's Restaurants LLC have more than 3,600 franchised or company-operated restaurants domestically and more than 35 international markets and U.S. territories. For more information about CKE, please visit or its brand sites at and View original content to download multimedia: SOURCE CKE Restaurants Holdings, Inc.

CARL'S JR. LAUNCHES 2025 FOUNDERS' SCHOLARSHIP APPLICATION
CARL'S JR. LAUNCHES 2025 FOUNDERS' SCHOLARSHIP APPLICATION

Yahoo

time18-02-2025

  • Business
  • Yahoo

CARL'S JR. LAUNCHES 2025 FOUNDERS' SCHOLARSHIP APPLICATION

Ten incoming college freshmen will receive $10,000 each in scholarships, for a total of $100,000 FRANKLIN, Tenn., Feb. 18, 2025 /PRNewswire/ -- Ready to shine? CKE Restaurants, Inc. is formally announcing the opening of the 2025 Carl N. & Margaret Karcher Founders' Scholarship application window. Open to aspiring college students in states where Carl's Jr. operates, ten recipients are selected for the scholarship each year, with each receiving $10,000 toward tuition at a college of their choosing, for a total of $100,000. "At Carl's Jr. we want to do more than just serve food, we want to create connections, fuel authenticity and open the doors to opportunity." said Andrew Robinson, Chief Human Resources Officer at CKE Restaurants. "Over the years, we've been proud to support students and team members across the country in pursing their passions through education and are excited for another year of helping them realize their unlimited potential." Learn more about the 2025 Carl N. & Margaret Karcher Founders' Scholarship and APPLY HERE. Since 1998, Carl's Jr. has granted scholarships to 1,000-plus deserving students who excelled academically, demonstrated leadership in extracurriculars and community and have financial need in pursuing higher education. Among last year's recipients, Carl's Jr. proudly awarded four scholarships to restaurant team members Michaela Cruz of Landers, CA, Yamilet Dominguez of North Las Vegas, NV, Katy Hammer of White City, OR and Dawn Patrick of Irrigon, OR. In order to apply for the scholarship, students must live in one of the 16 states with Carl's Jr. locations, be 26 years old or younger and be incoming freshmen at an accredited college or university. Applications are due by 3 p.m. PT on March 31, 2025. For more news, follow Carl's Jr. on social media. For promotions, download the Carl's Jr. app and join the My Rewards loyalty program. My Rewards Loyalty Program: Join hereTwitter: @CarlsJrInstagram: @carlsjrTikTok: @carlsjrofficialFacebook: About Carl's Jr. Carl's Jr.® is famous around the world for big, audacious, impossible-to-ignore flavors inspired by its California roots. For a bold move, guests have ordered items like over-the-top, juicy charbroiled burger creations, Hand-Breaded Chicken Tenders™, Hand-Scooped Ice-Cream Shakes™ and indulgent breakfast burgers for more than 80 years. Together with its franchisees, Carl's Jr. operates more than 1,000 restaurants across the U.S. and has a presence in 24 countries worldwide. Learn more at About CKE Restaurants Holdings, Restaurants Holdings, Inc., a privately held company based in Franklin, Tennessee, runs and operates Carl's Jr.® and Hardee's® restaurants, two beloved brands, known for premium and innovative menu items such as iconic charbroiled burgers, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a U.S. and international footprint, Carl's Jr. Restaurants LLC and Hardee's Restaurants LLC have more than 3,600 franchised or company-operated restaurants domestically and more than 35 international markets and U.S. territories. For more information about CKE, please visit or its brand sites at and View original content to download multimedia: SOURCE CKE Restaurants Holdings, Inc.

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