Latest news with #Más+byMessi
Metro
2 days ago
- Health
- Metro
My nine-year-old refuses to drink water — he hasn't had a glass in five years
'It's always been a battle to get Max to drink water,' Kelly Mulligan says of her nine-year-old son. The youngster stopped drinking plain water at the age of four — and he hasn't had a glass of it since. His mum claims he doesn't like it because there's 'no flavour', and it seems Max isn't the only one that feels this way. New research has revealed that 43% of Brits think plain water is 'boring' and a whopping 6.7 million of us go days without drinking a single glass of H2O. Instead, a study of 2,000 adults and 1,000 teenagers by Más+ by Messi found that tea is many people's main source of hydration (40%), closely followed by coffee (30%) and fizzy drinks (17%). And issues with drinking water were shown to be passed down from parents to children, with 54% of parents struggling to get their children to drink water on a regular basis. This is a struggle Kelly, 53, knows only too well. She won't forceher son to drink it, as she doesn't drink it herself. 'Max refuses to drink plain water as he doesn't like it and I agree with him that it has no flavour — I don't drink it either. 'I only drink carbonated water or tea,' the mum, from Brighton, admits. She tried getting her son to give sparkling water a go, but he wasn't a fan of the bubbles, so she's had to find an alternative way to get fluids into him. 'I looked it up online and it said as long as you're putting [water] in something else and he's getting it one way or another it's ok,' Kelly explains. 'He loves fresh apple juice, but to make sure he's not having too much natural sugar, I water it down. He's fine with that, and it helps me to know that he is having some form of water. 'He also has a low sugar squash to add variety.' It's these drinks that keep Max hydrated throughout each day, and it's what he slurps after any doing any exercise too. And while both juice and squash can be high in sugar, Kelly is confident that her son's teeth aren't rotting away. In fact, she claims to have received the seal of approval from her son's dentist. 'We went to the dentist recently and Max got a gold star — his teeth are totally fine, so there's no problem,' the mum says. 'The dentist even though it was a really good idea to dilute the juice because that way he's not having a whole glass of it.' While he has altnerative options at home, at school, he's only allowed water in the bottle he takes into classes. 'They don't allow anything else, but how much he actually drinks of that, I'm not sure,' says Kelly. Despite many parents worrying about the amount of water their child is drinking, Kelly doesn't see an issue. 'It's been five years since Max has drunk a plain glass of water, but it isn't like he's drinking no liquids at all. 'The diluted apple juice is a middle ground which helps keep my concerns for his teeth a bay. 'He's happy and healthy, has a varied diet and keeps active.' She adds: 'I don't think many people really enjoy just plain water.' Many doctors would agree with Kelly that it doesn't matter exactly what you're drinking, as long as you're keeping hydrated — and the NHS website states this too. Our bodies consist of 50% water and we lose some of this each day through breathing and sweating, so it's crucial that we're constantly replenishing. Without water, a human can't survive for more than a few days. GP Dr Philippa Kaye confirmed that there are other options aside from water. She told Metro: 'Water isn't the only fluid you can have. The main thing is, have a drink. More Trending 'You need to drink enough water to replace all the fluids that are lost through urine, sweat and digestion. And the best way to check whether you're getting enough fluids? Pay attention when you go to the loo. Most people should aim to drink enough during the day so their pee is a clear pale yellow colour. View More » If it's not, you might want to pour yourself a glass of water, lower-fat milk or a sugar-free drink like tea or coffee. According to the NHS, most of us need between 1.5 to two litres per day and while plain old water is the best thing for this, it can also be consumed through various food and drink that contain water, such as tea and coffee, as well as things like milk, melon, soups and stews. For reference, 1.5L to two litres is the equivalent of about three to four pint glasses of water, so you can use this as a rough guide. This is a rather general recommendation though and the exact amount of fluid a person requires can vary by age and gender. Young children, under the age of eight should aim for about 1.2 litres of fluids per day. This is the equivalent of six to eight 200ml glasses. Teenagers need to drink more than most of us, especially those aged between 14 and 18. During this key period of growth, their hydration needs rise and water is essential for helping them maintain energy, support their metabolism and aid in muscle function. Teen boys need between 1.6 and 1.9 litres per day, while for teenage girls, the requirement is a little less at 1.5 litres. The general advice for adults under the age of 60 is for men to drink two litres of water per day, and women to have 1.6 litres. And those over 60 should aim for an intake of between 1.6 and two litres per day and this goes for both men and women, as it's important everyone drinks enough as they get older. Do you have a story to share? Get in touch by emailing MetroLifestyleTeam@ MORE: FAFO parenting teaches good behaviour the hard way — but it could 'tip into neglect' MORE: Shocking photo reveals 'putrid' melon-sized hairball removed from teen's stomach MORE: Calvin Harris' placenta Instagram post isn't 'vile' but the backlash is Your free newsletter guide to the best London has on offer, from drinks deals to restaurant reviews.
Business Wire
24-07-2025
- Sport
- Business Wire
Leo Messi Backs Global Search for the Next Generation of Ballers With the Más+ by Messi 1V1 World Crown - And It's Coming to Toronto
TORONTO--(BUSINESS WIRE)--Prepare for a soccer revolution! Hydration drink Más+ by Messi, in collaboration with Leo Messi, widely regarded as the greatest soccer player of all time and an eight-time Ballon d'Or winner, is igniting a worldwide search for the planet's most exceptional 1v1 players - and it's coming to Toronto. "Since I've been playing with Inter Miami, I've had the chance to play in Toronto a few times already. It's another place where you can clearly see the passion for football, and it's obvious that more and more people are getting into the game." - Leo Messi Share Today marks the official announcement of the inaugural Más+ by Messi 1v1 World Crown, a groundbreaking tournament set to uncover grassroots talent and create a dynamic new platform for the future of soccer. The event has been unveiled by Más+ by Messi, the hydration drink co-founded by the soccer legend. This brand new tournament is designed to redefine how the next generation of ballers make their name. From community pitches to the grandest stages, the Más+ by Messi 1v1 World Crown offers an unparalleled opportunity for aspiring athletes to shine - and, critically, to perform under the watchful eye of Leo Messi. The soccer maestro will be personally involved, helping in the selection of competitors and overseeing the final rounds, culminating in the ultimate moment where he will crown the champions. A Global Quest To Unearth Unrivalled Skills The journey to anoint the world's top male and female 1v1 players begins on August 2nd in Los Angeles, where the first of four regional qualifiers kicks off. Over the following six weeks, the Más+ by Messi 1v1 World Crown will make stops in Toronto, London, and Dublin, with players battling it out in intense, head-to-head showdowns for a coveted spot in September's showpiece final in Miami. The first of its kind Toronto event will take place on August 16th at Central Tech Stadium. Aspiring ballers are encouraged to enter for a chance to be selected for a place in the city pre-qualifier events, with city event winners progressing to the final in Miami. Alternatively, a select few 'Wildcard' spots can be secured by showcasing skills through video applications, with selected competitors heading straight to the Miami final. The Essence of 1v1: Rules of Engagement At its core, the Más+ by Messi 1v1 World Crown champions the raw, unadulterated essence of street football. Top Baller, the world's leading 1v1 football specialists, will host these electrifying tournaments, ensuring a celebration of community, sportsmanship, and unparalleled talent. Here's how the 1v1 challenge unfolds: Attacker plays a 1-2 with the defender Attacker beating the defender to score a goal will get 1 point Play resets and players switch positions Defender stopping the attacker from scoring a goal will get 1 point Attackers get 10 seconds to score a goal at each round First to 3 points advances to the next round Witness Future Legends In The Making The search for the next generation of football masters kicks off this August: Los Angeles – August 2nd Toronto – August 16th London – August 23rd Dublin – September 6th Miami (Final) – September 19th The ultimate male and female 1v1 World Crown champions will not only claim a $5,000 prize, presented by Messi himself in Miami, but will also receive a meticulously crafted replica of the World Crown. This replica is modeled after the original, hand-forged creation by Joe Bazanetti, the renowned jeweler trusted by Messi for his eight Ballon d'Or rings. While the original crown remains a permanent symbol of glory, the replica serves as a distinguished emblem of the champions' achievement. Speaking about this groundbreaking initiative, Leo Messi shared: 'Football is about passion, skill, and the joy of the game. The Más+ by Messi 1v1 World Crown is pure sport and isn't just about finding champions; it's about incredible, undiscovered talent showing the world what they can do. Since I've been playing with Inter Miami, I've had the chance to play in Toronto a few times already. It's another place where you can clearly see the passion for football, and it's obvious that more and more people are getting into the game. The tournament is a great opportunity for local players to showcase their skills. I'm looking forward to seeing how they take part and what kind of talent is discovered there.' Throughout the series, Más+ by Messi will be on hand to support athletes, providing the essential hydration needed to perform at their absolute peak. Its expertly crafted blend of electrolytes, vitamins, and minerals, with natural flavours and no artificial sweeteners or colours, offers unmatched taste and just 10 calories per bottle. This ensures ballers can maintain their focus, stay locked in, and be at their very best for every challenge. To find out more about the Más+ by Messi 1v1 World Crown, enter for a chance to play in a city pre-qualifier event, or enter as a Wildcard, visit US (for LA & Miami), CA (for Toronto), UK (for London), 18+. LA: 08:00 PDT 7/24/25 – 7/27/25. Miami: 08:00 ET 7/24/25 – 9/11/25. Toronto: 08:00 ET 7/24/25 – 8/10/25. London: 08:00 BST 7/24/25 – 8/17/25. Visit / https:// upload 2 min video of your football skills + #MasbyMessiContest & #1v1WorldCrown in post caption & follow @Masbymessi to enter Competition. No purchase. Prizes per event: 32 male category & 32 female category winners win a place in Más+ by Messi 1v1 Soccer City Pre-qualifier tournament in LA (on 8/2/25), Miami (on 9/19/25), Toronto (on 8/16/25) or London (on 8/23/25) (depending on country of residence), ARV: US$500, Total ARV: US$32,000. Promotion void where prohibited. 1 entry & 1 Prize p/p. Winners must respond within 2 days to claim. See website for Official Rules & Prize details. Promoter: Mark Anthony Brands International. About Más+ by Messi Más+ by Messi is a hydration drink co-founded by global superstar Lionel Messi together with Mark Anthony Group. It has a balanced blend of electrolytes, vitamins, and minerals, with natural flavours and no artificial sweeteners or colours. Más+ by Messi offers unmatched taste and contains just 10 calories per bottle. Hydrate like a champion with Más+ By Messi. Más+ By Messi is available in four delicious flavours, inspired by Messi's life: Miami Punch - Hints of pineapple notes with classic fruit punch aroma and by the city where Messi and his family live, Messi's current and next chapter. Orange D'or - Smells like fresh squeezed oranges, with a refreshing orange flavour. Inspired by Messi's record 8 wins of the Ballon d'Or Trophy. Limón Lime League - Tastes like fresh lemons and green limes. Flavour name honours the time Messi spent playing in the UEFA Champions League, a cup he won four times. Berry Copa Crush - Notes of blueberries, raspberries, cherries, and açaí berries. The perfect balance of sweet and citrus tastes with a smooth finish. Flavour name inspired by the many incredible trophies, including the World Cup, that Leo has lifted in his career. About Top Baller Pioneers of 1v1 soccer - Top Baller creates events that celebrate community, sportsmanship and talent. We're finding Top Ballers around the world and showcasing grassroots talent across our media channels. Our goal is to bring together young players with a competition that celebrates community, sportsmanship and talent. All events will be filmed and available to view on our Youtube channel @Top_Baller.
Malaysian Reserve
21-05-2025
- Entertainment
- Malaysian Reserve
Más+ by Messi® Introduces "Trick Shot Challenge" Giving Fans Nationwide "One Shot" to Meet the Soccer Star
To celebrate the nationwide retail expansion of his Next Generation Hydration Beverage, Lionel Messi is challenging fans to show off their best trick shot for a chance to meet him in Miami CHICAGO, May 20, 2025 /PRNewswire/ — Want to meet Messi? Here's your shot. Today, Más+ by Messi®, the Lionel Messi-founded hydration beverage, is kicking off its first-ever 'Trick Shot Challenge'. The competition celebrates the brand's nationwide debut and invites fans to submit their best trick shot on Instagram and Tik-Tok for a chance1 to meet Messi. In less than a year since launching, Más+ by Messi has seen 5.5 million units consumed and an 85.4 percent increase in sales month-over-month.2 The first-of-its-kind drink delivers hydration without compromising on flavor or taste, featuring a breakthrough blend of electrolytes, vitamins3 and antioxidants, with natural flavors, no artificial sweeteners or colors and no caffeine. Now available on shelves in more than 27,000 stores nationwide, including at major retailers like Walmart, Target, Albertsons Safeway and Dick's Sporting Goods, plus online at and the expansion is giving fans everywhere their first taste of Más+ by Messi. 'I am honored to have a hydration beverage people are enjoying and giving great feedback on. To see the product on store shelves nationwide is an accomplishment we are proud of,' said Leo Messi. 'Now, people across the U.S. can have quality ingredients and great taste in any moment that calls for hydration. I hope everyone can celebrate with us and have fun sharing their best trick shot in the challenge. I can't wait to see the submissions and meet the winner.' Think your trick shot is the best? Grab a bottle of Más+ by Messi and let your imagination run. The most creative trick shot will win a Grand Prize trip to Miami for them and a friend to attend a soccer match and meet the Inter Miami CF Forward. In addition, 15 First Prize winners will receive an exclusive Más+ by Messi 'Hydration Station' that features a stainless-steel rolling cooler and one (1) year supply of Más+ by Messi for their everyday hydration needs.1 How to Participate: Take Your Shot: Now through June 30, post your trick shot video on Instagram or TikTok. Place an empty bottle of Más+ by Messi or item of choice on any flat surface (think net, post, rim, tee – get creative!), and take your best shot to knock it off using a ball or any other means. Pro Tip: A trick shot involves an unusual or difficult maneuver or technique to make the shot. Hashtags: Use hashtags #OneShotToMeetMessi and #MasbyMessiContest, and tag @masbymessi. Get Creative: Entries will be judged on creativity, flair, technique and storytelling and may be no longer than 45 seconds Official rules apply.1 One Shot to Meet Messi: Fans can enter once, so be sure to practice and share your best shot. Psst – Messi will be watching and might even repost his favorites. Pro Tip: A trick shot involves an unusual or difficult maneuver or technique to make the shot. 'There's been a tremendous response and interest for Más+ by Messi, and the importance of hydration and demand for quality ingredients is prevalent,' says Rishi Daing, Executive Vice President, Más+ Next Generation Beverage Co. 'We've significantly expanded distribution and taken Más+ by Messi availability from a dozen states to nationwide. Now, fans across the entire country can try the beverage that's setting a new standard for the hydration category with its unrivaled taste.' National distribution for Más+ by Messi comes as the hydration beverage market has experienced significant growth, driven by consumer demand for functional beverages.4 A recent study5 by Más+ by Messi found a majority (58%) of Americans feel dehydrated, most often because they forget to drink enough (48%). In fact, 1 in 3 (33%) agree it would be easier to stay hydrated if there were more or different hydration options available, with flavor/taste (47%), price (36%) and low sugar content (36%) being most important. Now, Más+ by Messi is available across the country to fulfill this need and help people stay hydrated every day. Inspired by Messi's desire for a beverage he'd be proud to share with his family, friends and teammates, Más+ by Messi has just 10 calories and 1g of cane sugar per 16.9oz bottle, and 7 calories and less than 1g of cane sugar per 12oz can. The drink comes in four vibrant flavors, loved by Messi and named after his inspirational milestones: Miami Punch, Limón Lime League, Berry Copa Crush, and Orange d'Or. To buy online or find Más+ by Messi at a retailer near you, visit About Más+ by MessiMás+ by Messi is a Next Generation Hydration Beverage founded with sports icon Lionel Messi, along with The Mark Anthony Group. Born from a passion for positive hydration, Más+ by Messi launched in 2024 and inspires everyone to get more out of every part of life. Available in four sensational flavors influenced by Messi's milestone career moments – Miami Punch, Limón Lime League, Berry Copa Crush, and Orange d'Or – the everyday hydration beverage does not compromise on quality ingredients and amazing taste, delivering a balanced blend of electrolytes with natural flavors, no artificial sweeteners or colors, plus vitamins, minerals and more. Más+ by Messi is the Official Hydration Partner of Inter Miami CF, the Exclusive Hydration Partner of MLS NEXT and MLS GO and was recognized as a 'Best Beverage' in the 2025 Men's Health Food Awards. For more information and nutrition facts, visit or follow @masbymessi on Instagram and TikTok. Sources: 1NO PURCHASE NECESSARY. Legal residents of U.S./D.C., 18+ ONLY. Void wherever prohibited by law. Begins 12:00:01 a.m. ET, 5/19/25; Ends 11:59:59 p.m. ET 6/30/25. If minor, get parental consent first. TRICK MUST BE PERFORMED SAFELY & RESPONSIBLY. Subject to Official Rules posted at Submissions must tag @mabymessi and use #OneShotToMeetMessi and #MasbyMessiContest. Sponsor: Más+ Next Generation Beverage Co., Chicago, IL. The promotion is in no way sponsored, endorsed or administered by, or associated with Instagram or TikTok. 2Circana MULO+C | Total Mas+ | Dollar Sales | L4W ending 5/4/25 3Vitamin A, Vitamin B3, Vitamin B6, Vitamin B12, Vitamin C, Vitamin E 4Electrolyte Drinks Global Market Report 2025; The Business Research Company 5Survey conducted by YouGov Plc on behalf of Más+ by Messi™ in November 2024 with a sample of 1,193 U.S. adults age 18+. The margin of error at this sample size is +/- 2.8% at the 95% confidence level.
USA Today
20-05-2025
- Entertainment
- USA Today
Más+ by Messi unveils 'Trick Shot Challenge,' giving fans a 'shot' to meet the soccer star
Más+ by Messi unveils 'Trick Shot Challenge,' giving fans a 'shot' to meet the soccer star Matching Lionel Messi's shot-making creativity could be one fan's key to meeting him in Miami. Más+ by Messi, the hydration beverage founded by the international superstar, has unveiled the 'Trick Shot Challenge," a sports-savvy competition that takes the celebration of the brand's nationwide debut and turns the spotlight on fans and their skills. Starting today, fans can submit their best trick shot on Instagram and Tik-Tok for a chance1 at the grand prize, which includes a trip to Miami for the winner and a friend, where they'll attend a soccer match and meet the Inter Miami CF forward. In addition to the grand prize, the brand will also select 15 first prize winners, who will receive an exclusive Más+ by Messi 'Hydration Station,' featuring a stainless-steel rolling cooler and a one year supply of the first-of-its-kind drink. The golden opportunity comes at a time when the next generation hydration beverage is experiencing continued growth, which began with Messi's desire for a product he'd be proud to share with his family, friends, and teammates. 'There's been a tremendous response and interest for Más+ by Messi, and the importance of hydration and demand for quality ingredients is prevalent,' Rishi Daing, Executive Vice President, Más+ Next Generation Beverage Co., explained. In less than a year since hitting shelves, Más+ by Messi has seen an 85.4% increase in monthly sales2. Now available on shelves in 27,000 stores nationwide, the hydration beverage features a breakthrough blend of electrolytes, vitamins3 and antioxidants without artificial sweeteners or colors and no caffeine. That new standard and growth has been another gratifying milestone for the eight-time Ballon d'Or winner. 'I am honored to have a hydration beverage people are enjoying and giving great feedback on. To see the product on store shelves nationwide is an accomplishment we are proud of,' Leo Messi said in a statement during the launch. 'Now, people across the U.S. can have quality ingredients and great taste in any moment that calls for hydration." The expansion provides an opportunity for fans nationwide to try Más+ by Messi, which comes in four unique flavors that pay homage to Messi's resume on the pitch: Miami Punch, Limón Lime League, Berry Copa Crush, and Orange d'Or. And now, fans can celebrate with the chance at a once-in-a-lifetime opportunity to meet the man behind the mission. "I hope everyone can celebrate with us and have fun sharing their best trick shot in the challenge," Messi continued. "I can't wait to see the submissions and meet the winner.' Think you've got the maneuver to catch the brand's eye? Ahead of the Nutmegs, Curves and bottle-topping Body Feints, here's what fans need to know to make their shot 'The Shot.' How to enter the 'Trick Shot Challenge' Take Your Shot : Now through June 30, post your trick shot video on Instagram or TikTok. Place an empty bottle of Más+ by Messi or an item of choice on any surface (think net, post, rim, tee – get creative!), and take your best shot to knock it off using a ball or any other means. : Now through June 30, post your trick shot video on Instagram or TikTok. Place an empty bottle of Más+ by Messi or an item of choice on any surface (think net, post, rim, tee – get creative!), and take your best shot to knock it off using a ball or any other means. Hashtags : Use hashtags #OneShotToMeetMessi and #MasbyMessiContest, and tag @masbymessi. : Use hashtags #OneShotToMeetMessi and #MasbyMessiContest, and tag @masbymessi. Get Creative : Entries will be judged on creativity, flair, technique and storytelling and may be no longer than 45 seconds. Official rules apply. : Entries will be judged on creativity, flair, technique and storytelling and may be no longer than 45 seconds. Official rules apply. One Shot to Meet Messi: Fans can enter once, so be sure to practice and share your best shot. Psst – Messi will be watching and might even repost his favorites. Más+ by Messi is now available nationwide at major retailers like Walmart, Target, Albertsons Safeway and Dick's Sporting Goods, plus online at and 1 NO PURCHASE NECESSARY. Legal residents of U.S./D.C., 18+ ONLY. Void wherever prohibited by law. Begins 12:00:01 a.m. ET, 5/19/25; Ends 11:59:59 p.m. ET 6/30/25. If minor, get parental consent first. TRICK MUST BE PERFORMED SAFELY & RESPONSIBLY. Subject to Official Rules posted at Submissions must tag @mabymessi and use #OneShotToMeetMessi and #MasbyMessiContest. Sponsor: Más+ Next Generation Beverage Co., Chicago, IL. The promotion is in no way sponsored, endorsed or administered by, or associated with Instagram or TikTok. 2 Circana MULO+C | Total Mas+ | Dollar Sales | L4W ending 5/4/25 3 Vitamin A, Vitamin B3, Vitamin B6, Vitamin B12, Vitamin C, Vitamin E
Yahoo
20-05-2025
- Entertainment
- Yahoo
Más+ by Messi® Introduces "Trick Shot Challenge" Giving Fans Nationwide "One Shot" to Meet the Soccer Star
To celebrate the nationwide retail expansion of his Next Generation Hydration Beverage, Lionel Messi is challenging fans to show off their best trick shot for a chance to meet him in Miami CHICAGO, May 20, 2025 /PRNewswire/ -- Want to meet Messi? Here's your shot. Today, Más+ by Messi®, the Lionel Messi-founded hydration beverage, is kicking off its first-ever "Trick Shot Challenge". The competition celebrates the brand's nationwide debut and invites fans to submit their best trick shot on Instagram and Tik-Tok for a chance1 to meet Messi. In less than a year since launching, Más+ by Messi has seen 5.5 million units consumed and an 85.4 percent increase in sales month-over-month.2 The first-of-its-kind drink delivers hydration without compromising on flavor or taste, featuring a breakthrough blend of electrolytes, vitamins3 and antioxidants, with natural flavors, no artificial sweeteners or colors and no caffeine. Now available on shelves in more than 27,000 stores nationwide, including at major retailers like Walmart, Target, Albertsons Safeway and Dick's Sporting Goods, plus online at and the expansion is giving fans everywhere their first taste of Más+ by Messi. "I am honored to have a hydration beverage people are enjoying and giving great feedback on. To see the product on store shelves nationwide is an accomplishment we are proud of," said Leo Messi. "Now, people across the U.S. can have quality ingredients and great taste in any moment that calls for hydration. I hope everyone can celebrate with us and have fun sharing their best trick shot in the challenge. I can't wait to see the submissions and meet the winner." Think your trick shot is the best? Grab a bottle of Más+ by Messi and let your imagination run. The most creative trick shot will win a Grand Prize trip to Miami for them and a friend to attend a soccer match and meet the Inter Miami CF Forward. In addition, 15 First Prize winners will receive an exclusive Más+ by Messi "Hydration Station" that features a stainless-steel rolling cooler and one (1) year supply of Más+ by Messi for their everyday hydration needs.1 How to Participate: Take Your Shot: Now through June 30, post your trick shot video on Instagram or TikTok. Place an empty bottle of Más+ by Messi or item of choice on any flat surface (think net, post, rim, tee – get creative!), and take your best shot to knock it off using a ball or any other means. Pro Tip: A trick shot involves an unusual or difficult maneuver or technique to make the shot. Hashtags: Use hashtags #OneShotToMeetMessi and #MasbyMessiContest, and tag @masbymessi. Get Creative: Entries will be judged on creativity, flair, technique and storytelling and may be no longer than 45 seconds Official rules apply.1 One Shot to Meet Messi: Fans can enter once, so be sure to practice and share your best shot. Psst – Messi will be watching and might even repost his favorites. "There's been a tremendous response and interest for Más+ by Messi, and the importance of hydration and demand for quality ingredients is prevalent," says Rishi Daing, Executive Vice President, Más+ Next Generation Beverage Co. "We've significantly expanded distribution and taken Más+ by Messi availability from a dozen states to nationwide. Now, fans across the entire country can try the beverage that's setting a new standard for the hydration category with its unrivaled taste." National distribution for Más+ by Messi comes as the hydration beverage market has experienced significant growth, driven by consumer demand for functional beverages.4 A recent study5 by Más+ by Messi found a majority (58%) of Americans feel dehydrated, most often because they forget to drink enough (48%). In fact, 1 in 3 (33%) agree it would be easier to stay hydrated if there were more or different hydration options available, with flavor/taste (47%), price (36%) and low sugar content (36%) being most important. Now, Más+ by Messi is available across the country to fulfill this need and help people stay hydrated every day. Inspired by Messi's desire for a beverage he'd be proud to share with his family, friends and teammates, Más+ by Messi has just 10 calories and 1g of cane sugar per 16.9oz bottle, and 7 calories and less than 1g of cane sugar per 12oz can. The drink comes in four vibrant flavors, loved by Messi and named after his inspirational milestones: Miami Punch, Limón Lime League, Berry Copa Crush, and Orange d'Or. To buy online or find Más+ by Messi at a retailer near you, visit About Más+ by MessiMás+ by Messi is a Next Generation Hydration Beverage founded with sports icon Lionel Messi, along with The Mark Anthony Group. Born from a passion for positive hydration, Más+ by Messi launched in 2024 and inspires everyone to get more out of every part of life. Available in four sensational flavors influenced by Messi's milestone career moments – Miami Punch, Limón Lime League, Berry Copa Crush, and Orange d'Or – the everyday hydration beverage does not compromise on quality ingredients and amazing taste, delivering a balanced blend of electrolytes with natural flavors, no artificial sweeteners or colors, plus vitamins, minerals and more. Más+ by Messi is the Official Hydration Partner of Inter Miami CF, the Exclusive Hydration Partner of MLS NEXT and MLS GO and was recognized as a 'Best Beverage' in the 2025 Men's Health Food Awards. For more information and nutrition facts, visit or follow @masbymessi on Instagram and TikTok. Sources: 1NO PURCHASE NECESSARY. Legal residents of U.S./D.C., 18+ ONLY. Void wherever prohibited by law. Begins 12:00:01 a.m. ET, 5/19/25; Ends 11:59:59 p.m. ET 6/30/25. If minor, get parental consent first. TRICK MUST BE PERFORMED SAFELY & RESPONSIBLY. Subject to Official Rules posted at Submissions must tag @mabymessi and use #OneShotToMeetMessi and #MasbyMessiContest. Sponsor: Más+ Next Generation Beverage Co., Chicago, IL. The promotion is in no way sponsored, endorsed or administered by, or associated with Instagram or TikTok. 2Circana MULO+C | Total Mas+ | Dollar Sales | L4W ending 5/4/25 3Vitamin A, Vitamin B3, Vitamin B6, Vitamin B12, Vitamin C, Vitamin E 4Electrolyte Drinks Global Market Report 2025; The Business Research Company 5Survey conducted by YouGov Plc on behalf of Más+ by Messi™ in November 2024 with a sample of 1,193 U.S. adults age 18+. The margin of error at this sample size is +/- 2.8% at the 95% confidence level. View original content to download multimedia: SOURCE Más+ Next Generation Beverage Co.
