Más+ by Messi unveils 'Trick Shot Challenge,' giving fans a 'shot' to meet the soccer star

USA Today

20-05-2025

Más+ by Messi unveils 'Trick Shot Challenge,' giving fans a 'shot' to meet the soccer star
Matching Lionel Messi's shot-making creativity could be one fan's key to meeting him in Miami.
Más+ by Messi, the hydration beverage founded by the international superstar, has unveiled the 'Trick Shot Challenge," a sports-savvy competition that takes the celebration of the brand's nationwide debut and turns the spotlight on fans and their skills.
Starting today, fans can submit their best trick shot on Instagram and Tik-Tok for a chance1 at the grand prize, which includes a trip to Miami for the winner and a friend, where they'll attend a soccer match and meet the Inter Miami CF forward.
In addition to the grand prize, the brand will also select 15 first prize winners, who will receive an exclusive Más+ by Messi 'Hydration Station,' featuring a stainless-steel rolling cooler and a one year supply of the first-of-its-kind drink.
The golden opportunity comes at a time when the next generation hydration beverage is experiencing continued growth, which began with Messi's desire for a product he'd be proud to share with his family, friends, and teammates.
'There's been a tremendous response and interest for Más+ by Messi, and the importance of hydration and demand for quality ingredients is prevalent,' Rishi Daing, Executive Vice President, Más+ Next Generation Beverage Co., explained.
In less than a year since hitting shelves, Más+ by Messi has seen an 85.4% increase in monthly sales2. Now available on shelves in 27,000 stores nationwide, the hydration beverage features a breakthrough blend of electrolytes, vitamins3 and antioxidants without artificial sweeteners or colors and no caffeine.
That new standard and growth has been another gratifying milestone for the eight-time Ballon d'Or winner.
'I am honored to have a hydration beverage people are enjoying and giving great feedback on. To see the product on store shelves nationwide is an accomplishment we are proud of,' Leo Messi said in a statement during the launch. 'Now, people across the U.S. can have quality ingredients and great taste in any moment that calls for hydration."
The expansion provides an opportunity for fans nationwide to try Más+ by Messi, which comes in four unique flavors that pay homage to Messi's resume on the pitch: Miami Punch, Limón Lime League, Berry Copa Crush, and Orange d'Or.
And now, fans can celebrate with the chance at a once-in-a-lifetime opportunity to meet the man behind the mission.
"I hope everyone can celebrate with us and have fun sharing their best trick shot in the challenge," Messi continued. "I can't wait to see the submissions and meet the winner.'
Think you've got the maneuver to catch the brand's eye?
Ahead of the Nutmegs, Curves and bottle-topping Body Feints, here's what fans need to know to make their shot 'The Shot.'
How to enter the 'Trick Shot Challenge'
Take Your Shot : Now through June 30, post your trick shot video on Instagram or TikTok. Place an empty bottle of Más+ by Messi or an item of choice on any surface (think net, post, rim, tee – get creative!), and take your best shot to knock it off using a ball or any other means.
: Now through June 30, post your trick shot video on Instagram or TikTok. Place an empty bottle of Más+ by Messi or an item of choice on any surface (think net, post, rim, tee – get creative!), and take your best shot to knock it off using a ball or any other means. Hashtags : Use hashtags #OneShotToMeetMessi and #MasbyMessiContest, and tag @masbymessi.
: Use hashtags #OneShotToMeetMessi and #MasbyMessiContest, and tag @masbymessi. Get Creative : Entries will be judged on creativity, flair, technique and storytelling and may be no longer than 45 seconds. Official rules apply.
: Entries will be judged on creativity, flair, technique and storytelling and may be no longer than 45 seconds. Official rules apply. One Shot to Meet Messi: Fans can enter once, so be sure to practice and share your best shot. Psst – Messi will be watching and might even repost his favorites.
Más+ by Messi is now available nationwide at major retailers like Walmart, Target, Albertsons Safeway and Dick's Sporting Goods, plus online at Amazon.com and masbymessi.com,
1 NO PURCHASE NECESSARY. Legal residents of U.S./D.C., 18+ ONLY. Void wherever prohibited by law. Begins 12:00:01 a.m. ET, 5/19/25; Ends 11:59:59 p.m. ET 6/30/25. If minor, get parental consent first. TRICK MUST BE PERFORMED SAFELY & RESPONSIBLY. Subject to Official Rules posted at https://www.masbymessi.com/pages/trickshot. Submissions must tag @mabymessi and use #OneShotToMeetMessi and #MasbyMessiContest. Sponsor: Más+ Next Generation Beverage Co., Chicago, IL. The promotion is in no way sponsored, endorsed or administered by, or associated with Instagram or TikTok.
2 Circana MULO+C | Total Mas+ | Dollar Sales | L4W ending 5/4/25
3 Vitamin A, Vitamin B3, Vitamin B6, Vitamin B12, Vitamin C, Vitamin E