Latest news with #NakedWardrobe
Fashion Network
12 hours ago
- Business
- Fashion Network
Naked Wardrobe enters UK via wholesale partnership with Flannels
UK luxury fashion retailer Flannels continues to attract a queue of brands desiring collaborations and the latest includes a wholesale partnership with womenswear brand Naked Wardrobe. Beginning Friday (20 June) the US-based fashion brand will introduce its 'cult-favorite solution-forward basics' and its Original Sculpted Streetwear, available nationwide and on the Flannels website. This partnership 'marks a significant milestone in Naked Wardrobe's international expansion… by entering the UK retail landscape, the brand continues its mission to redefine modern womenswear with high-quality, thoughtfully designed wardrobe essentials on a global scale'. The debut collection is designed to 'streamline and elevate the everyday wardrobe with versatile, foundational styles'. It features the brand's best-selling bodysuits, dresses, jumpsuits, blazers, pants, and skirts in its signature neutral tones, including cream and chocolate. Sizes range XS to XL, with prices from £30-£185. Shideh, Shirin and Shida Kaviani, founders of Naked Wardrobe, said: 'We share [Flannels'] commitment to delivering high-quality, thoughtfully designed ready-to-wear that resonates with today's consumer. This expansion is a meaningful step for us, and we're looking forward to building a strong, lasting connection with shoppers across the United Kingdom.' Earlier this year, Mars the Label made a "decisive step in its evolution, forming its first-ever retail partnership' with Flannels, while Savile Row 's luxury heritage brand Gieves & Hawkes (now owned by Flannels owner Frasers Group), opened a store-in-store within Flannels' flagship in Leeds.
Fashion United
a day ago
- Business
- Fashion United
Naked Wardrobe is expanding to the UK with wholesale partner Flannels
Los Angeles-based fashion label Naked Wardrobe, founded in 2012 by three sisters Shirin, Shida, and Shideh Kaviani, to fill a gap in the solution-based basics market, is expanding to the UK through a wholesale partnership with luxury retailer Flannels. The move is described as a 'significant milestone' in the brand's international expansion strategy and will see Naked Wardrobe's cult-favourite solution-forward basics and Original Sculpted Streetwear available to consumers across the UK, in Flannel stores and online from June 20. Naked Wardrobe collection at Flannels Credits: Naked Wardrobe Flannels, which has more than 80 stores in the UK and Ireland, will launch with a curated selection of elevated basics and modern suiting designed to streamline and elevate the everyday wardrobe with versatile, foundational styles. Styles will include Naked Wardrobe's bestselling bodysuits, dresses, jumpsuits, blazers, trousers, and skirts in its signature neutral tones, featuring the brand's exclusive fabrications and sculpted silhouettes. The Naked Wardrobe styles will be available in sizes XS to XL, with prices ranging from 30 to 185 pounds. Naked Wardrobe collection at Flannels Credits: Naked Wardrobe Naked Wardrobe launching bestselling basics and ready-to-wear styles in the UK with Flannels Commenting on the expansion, Shideh, Shirin and Shida Kaviani, founders of Naked Wardrobe, said in a statement: 'Flannels has established itself as a leading destination for emerging fashion discovery and modern luxury. We share their commitment to delivering high-quality, thoughtfully designed ready-to-wear that resonates with today's consumer. 'Through this partnership, we are elated to introduce Naked Wardrobe to the UK market in a way that feels true to our brand. This expansion is a meaningful step for us, and we're looking forward to building a strong, lasting connection with shoppers across the United Kingdom.' Naked Wardrobe collection at Flannels Credits: Naked Wardrobe Naked Wardrobe launched in 2012 and became known for its sleek, form-fitting, and stretchy bodysuits, leggings and dresses, as seen on celebrities such as Ariana Grande, Selena Gomez, Sophie Turner, Lori Harvey, Kylie Jenner, Jennifer Lopez, and Kim, Kourtney and Khloé Kardashian. In 2024, the LA-based brand relaunched with a new visual brand identity and product strategy, pivoting towards more elevated styles, shifting away from a fast-fashion approach of releasing weekly new arrivals to creating 'true collections'. This new elevated, evolved aesthetic focuses around its 'Sculpted Streetwear' collections, utilising innovative fabrics and advanced technologies for high-impact sculpting and maximum compression without sacrificing comfort. Naked Wardrobe collection at Flannels Credits: Naked Wardrobe Naked Wardrobe collection at Flannels Credits: Naked Wardrobe
