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Saudi Label Abadia Is Hosting Its First Pop-Up in Egypt
Saudi Label Abadia Is Hosting Its First Pop-Up in Egypt

CairoScene

time22-05-2025

  • Entertainment
  • CairoScene

Saudi Label Abadia Is Hosting Its First Pop-Up in Egypt

Hosted at Villa M by Marakez, the pop-up is a celebration of cross-cultural design, wrapped in linen, rhythm, and good company. May 22, 2025 Saudi fashion house Abadia is making its Cairo debut — and it's doing so in style. On Saturday, May 24th, Zamalek's Villa M will play host to the label's first Egyptian pop-up, transforming the space into a fashion-led gathering of music, craft, and conversation. From 2pm to 8pm, guests will preview Abadia's signature silhouettes before the space opens to the public. Known for its minimal designs, the brand fuses traditional Saudi craftsmanship — from Sadu weaving to Naqda embroidery — with clean, modern tailoring. The result is a design language that nods to heritage without being weighed down by it. The event promises a tad more than just your average fashion forward line-up: curated bites, cocktails, and a soundtrack to match. There are also whispers of a few surprises planned for the afternoon — the kind of thoughtful flourishes Abadia is known for. Hosted at Villa M by Marakez, the pop-up marks more than a commercial expansion. It's a celebration of cross-cultural design, wrapped in linen, rhythm, and good company.

MSDF organises workshop on 'Naqda' embroidery at MIA
MSDF organises workshop on 'Naqda' embroidery at MIA

Qatar Tribune

time05-05-2025

  • Business
  • Qatar Tribune

MSDF organises workshop on 'Naqda' embroidery at MIA

DOHA: The Ministry of Social Development and Family (MSDF), represented by the Family Empowerment Department, is organizing a training workshop titled 'Preserving Cultural Crafts - Naqda Embroidery'at the Museum of Islamic Art (MIA). The workshop is part of the Ministry's ongoing efforts to support traditional crafts and aligns with its broader programs aimed at empowering productive families and developing the skills of individuals working in the field of family empowerment. To this end, the Ministry collaborates with relevant institutions and implements training projects that preserve cultural heritage while providing support services that create new opportunities for participants. The workshop highlights Naqda, a traditional craft deeply rooted in Qatari heritage. It will cover the concept, history, and cultural importance of Naqda embroidery, in addition to introducing the traditional tools and fabrics used. Participants will also have the opportunity to view design samples and patterns associated with the craft. Furthermore, the workshop includes hands-on training in applying Naqda embroidery to garments such as the Milfa and Bukhnag. The goal is to equip participants - particularly women - with the skills to incorporate this heritage craft into contemporary designs such as abayas and souvenir items, thereby enhancing prospects for sustainable production and improved marketability. In this context, Fatima Al Nuaimi, Director of the Family Empowerment Department, stated that the workshop aims to train and transform participants from consumers into skilled artisans. It also seeks to empower entrepreneurs by attracting and training new groups interested in learning the Naqda craft. She noted that the Ministry aspires for the workshop to achieve its objectives by enabling participants to launch new production projects that creatively merge Qatari heritage with modern design, with opportunities to promote their products through exhibitions and Ministry-affiliated marketing platforms. The Family Affairs Sector at the Ministry of Social Development and Family is committed to realizing the Qatar National Vision 2030 by fostering a sustainable environment for productive national entrepreneurs. The Ministry continues to support and encourage development initiatives in coordination with relevant stakeholders, while guiding and promoting the efforts of the private sector and civil society organizations to establish or fund development projects that contribute to the economic and social empowerment of individuals and families.

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