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Fashion Value Chain
16-07-2025
- Entertainment
- Fashion Value Chain
Himalaya's Bhringaraja Hair Campaign Celebrates Friendship
Himalaya Wellness introduces its latest integrated campaign for the Anti-Hair Fall Shampoo, championing the power of Bhringaraja—also known as the 'King of Hair'—as a natural and effective remedy for hair fall. Staying true to the brand's philosophy of using nature's goodness, the campaign tells a touching story of friendship to reassure women about finding trusted hair care solutions. The film features two girls enjoying a swing ride under the open sky, where one expresses fear of falling. Her friend comforts her, symbolizing the support and reliability of Himalaya's shampoo in preventing hair fall. This narrative aligns with the campaign's core message: 'Won't Let You Fall'—a metaphor for the strength of both friendship and Himalaya's plant-powered formula. Ragini Hariharan, Marketing Director – Beauty & Personal Care at Himalaya Wellness, said the brand remains committed to delivering nature-based hair solutions, with Bhringaraja at the center of this latest story. She emphasized that the campaign reflects emotional security and natural strength. Naveen Raman, Executive VP & South Head at 82.5 Communications, highlighted the campaign's creative idea—infallible friendship—portraying a dependable companion who supports you through all challenges, much like Himalaya does in your hair journey. The TVC will air across Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana, while a wider digital campaign, featuring influencer content and targeted rollouts, will connect with audiences across India.
Time of India
15-07-2025
- Entertainment
- Time of India
Himalaya Wellness blends beauty and purity of nature in new campaign
Himalaya Wellness has launched a new integrated campaign for its Anti-Hair Fall Shampoo , reinforcing the brand's core philosophy of offering the best of nature for everyday hair care problems . It spotlights Bhringaraja , renowned for reducing hair fall, also known as the 'King of Hair', in the new TV commercial and all-India digital rollout. The campaign aims to address a long-standing consumer concern, finding a hair fall solution that is both natural and effective. The latest creative concept, developed under the campaign line 'Won't Let You Fall', uses the lens of friendship to reassure women that with Himalaya's Anti-Hair Fall Bhringaraja Shampoo, their hair is in safe and trusted hands. The film captures two young friends swinging on a sunny afternoon, surrounded by nature. It delicately connects the fear of 'falling' with hair fall anxiety. When one girl expresses her fear of falling from the swing, another reassures her with warmth and confidence, mirroring the promise of Himalaya's Anti-Hair Fall Bhringaraja Shampoo. Ragini Hariharan, marketing director – beauty and personal care, Himalaya Wellness Company, said, 'This campaign is not just about reducing hair fall; it's about celebrating the bond between friends who trust each other, just as they trust Himalaya's Anti-Hair Fall Shampoo to care for their hair.' 'The insight we worked with was simple yet powerful — infallible friendship. Our narrative is around that unwavering friend who never lets you fall, especially when it comes to your hair fall concerns. The campaign blends this emotional truth with the beauty and purity of nature — values that have always been at the heart of the Himalaya brand world,' said Naveen Raman, executive vice president and South head, 82.5 Communications. The campaign will run as a TV commercial in Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. And roll out nationwide through digital-first platforms , maximising reach and engagement across key consumer touchpoints. Additionally, it will be supported by high-impact digital rollouts and influencer collaborations , aiming to drive awareness and reinforce Himalaya Wellness's commitment to providing its consumers nature-backed hair care solutions, the press release shared with ETBrandEquity stated. Watch the video here:
