Himalaya Wellness blends beauty and purity of nature in new campaign
has launched a new integrated campaign for its
Anti-Hair Fall Shampoo
, reinforcing the brand's core philosophy of offering the best of nature for everyday
hair care problems
.
It spotlights
Bhringaraja
, renowned for reducing hair fall, also known as the 'King of Hair', in the new TV commercial and all-India digital rollout.
The campaign aims to address a long-standing consumer concern, finding a hair fall solution that is both natural and effective. The latest creative concept, developed under the campaign line 'Won't Let You Fall', uses the lens of
friendship
to reassure women that with Himalaya's Anti-Hair Fall Bhringaraja Shampoo, their hair is in safe and trusted hands.
The film captures two young friends swinging on a sunny afternoon, surrounded by nature. It delicately connects the fear of 'falling' with hair fall anxiety. When one girl expresses her fear of falling from the swing, another reassures her with warmth and confidence, mirroring the promise of Himalaya's Anti-Hair Fall Bhringaraja Shampoo.
Ragini Hariharan, marketing director – beauty and personal care, Himalaya Wellness Company, said, 'This campaign is not just about reducing hair fall; it's about celebrating the bond between friends who trust each other, just as they trust Himalaya's Anti-Hair Fall Shampoo to care for their hair.'
'The insight we worked with was simple yet powerful — infallible friendship. Our narrative is around that unwavering friend who never lets you fall, especially when it comes to your hair fall concerns. The campaign blends this emotional truth with the
beauty and purity of nature
— values that have always been at the heart of the Himalaya brand world,' said Naveen Raman, executive vice president and South head, 82.5 Communications.
The campaign will run as a TV commercial in Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. And roll out nationwide through
digital-first platforms
, maximising reach and engagement across key consumer touchpoints.
Additionally, it will be supported by high-impact digital rollouts and
influencer collaborations
, aiming to drive awareness and reinforce Himalaya Wellness's commitment to providing its consumers nature-backed hair care solutions, the press release shared with ETBrandEquity stated.
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