Latest news with #NaylaNassar
Campaign ME
27-02-2025
- Business
- Campaign ME
MBC Group's Shahid expands streaming capabilities with Mediagenix On-Demand
Mediagenix, a software solutions provider for content strategy, content value management and content scheduling, has announced that Arabic streaming platform Shahid – part of MBC Group – has gone live with Mediagenix On-Demand, a scheduling, content management and content performance solution for managing high-performance, dynamic streaming operations. Shahid implemented the Mediagenix integrated suite for multiplatform audience engagement and AI-driven scheduling automation, in line with its aim to scale operations and deliver exceptional viewer experiences. MBC Group originally became a Mediagenix linear scheduling customer in 2020. Mediagenix empowers Shahid to tackle the complexities of on-demand streaming with AI-driven solutions that address the end-to-end needs of modern content delivery. Key advantages for Shahid include: Ability to have one single view on their content and content performance by centralised and efficient content management. Ability to efficiently manage and curate content visualisation on the on-demand platform Automated schedule validation in a multi-region and multi-language context 'As the global leader in scheduling and content value management solutions, Mediagenix is proud to be a trusted partner for MBC Group during this period of exponential growth, supporting their operations across the entire content supply chain,' said Nayla Nassar, Director of Sales Middle East, Mediagenix. 'The successful implementation is a testament to the close collaboration between the Shahid and Mediagenix teams, who worked seamlessly together from solution design to the full deployment of Mediagenix On-Demand,' Nassar added. MENA's streaming sector is rife with opportunity, but growth depends on implementing cost-effective scheduling processes, bolstering marketing efficiencies, and exploring new methods to curb churn. 'Mediagenix has been a trusted partner in helping us stay ahead of the curve in MENA's rapidly evolving streaming landscape,' said Dominic Farrell, Chief Technology Officer at Shahid, MBC Group. 'Their on-demand automated scheduling solution not only enhances our operational efficiency but also allows us to meet the surging demand for high-quality content. This collaboration strengthens Shahid's commitment to innovation, grounding us firmly on the path of delivering world-class viewer experiences,' Farrell concluded.
Broadcast Pro
25-02-2025
- Business
- Broadcast Pro
Shahid enhances streaming operations with Mediagenix On-Demand integration
Nayla Nassar, Director of Sales Middle East, Mediagenix, said: 'As the global leader in scheduling and content value management solutions, Mediagenix is proud to be a trusted partner for MBC GROUP during this period of exponential growth, supporting their operations across the entire content supply chain. The successful implementation is a testament to the close collaboration between the Shahid and Mediagenix teams, who worked seamlessly together from solution design to the full deployment of Mediagenix On-Demand.' Mediagenix On-Demand provides a comprehensive set of capabilities to maximise audience engagement on digital platforms. Shahid's decision to integrate the solution stems from its need to remain competitive in the fast-growing MENA streaming market. As the region's streaming industry expands, platforms must implement cost-effective scheduling processes, enhance marketing efficiency, and develop strategies to minimise subscriber churn—all areas in which Mediagenix On-Demand excels. Dominic Farrell, Chief Technology Officer at Shahid, MBC Group, added: 'Mediagenix has been a trusted partner in helping us stay ahead of the curve in MENA's rapidly evolving streaming landscape. Their on-demand automated scheduling solution not only enhances our operational efficiency but also allows us to meet the surging demand for high-quality content. This collaboration strengthens Shahid's commitment to innovation, grounding us firmly on the path of delivering world-class viewer experiences.' With AI-driven solutions tailored to modern content delivery, Mediagenix empowers Shahid to efficiently manage content performance, streamline content curation for its on-demand platform and ensure automated schedule validation across multiple regions and languages.
