Shahid enhances streaming operations with Mediagenix On-Demand integration
Nayla Nassar, Director of Sales Middle East, Mediagenix, said: 'As the global leader in scheduling and content value management solutions, Mediagenix is proud to be a trusted partner for MBC GROUP during this period of exponential growth, supporting their operations across the entire content supply chain. The successful implementation is a testament to the close collaboration between the Shahid and Mediagenix teams, who worked seamlessly together from solution design to the full deployment of Mediagenix On-Demand.'
Mediagenix On-Demand provides a comprehensive set of capabilities to maximise audience engagement on digital platforms. Shahid's decision to integrate the solution stems from its need to remain competitive in the fast-growing MENA streaming market. As the region's streaming industry expands, platforms must implement cost-effective scheduling processes, enhance marketing efficiency, and develop strategies to minimise subscriber churn—all areas in which Mediagenix On-Demand excels.
Dominic Farrell, Chief Technology Officer at Shahid, MBC Group, added: 'Mediagenix has been a trusted partner in helping us stay ahead of the curve in MENA's rapidly evolving streaming landscape. Their on-demand automated scheduling solution not only enhances our operational efficiency but also allows us to meet the surging demand for high-quality content. This collaboration strengthens Shahid's commitment to innovation, grounding us firmly on the path of delivering world-class viewer experiences.'
With AI-driven solutions tailored to modern content delivery, Mediagenix empowers Shahid to efficiently manage content performance, streamline content curation for its on-demand platform and ensure automated schedule validation across multiple regions and languages.
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