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VCs sniff opportunity as petcare expands beyond food
VCs sniff opportunity as petcare expands beyond food

Time of India

time3 days ago

  • Business
  • Time of India

VCs sniff opportunity as petcare expands beyond food

A surge in pet adoption since the Covid pandemic, coupled with the rapid expansion of petcare services and the rise of quick commerce, is prompting both risk-capital and strategic investors to seek opportunities in the petcare startup space. On Monday, Swiss multinational Nestlé SA announced a minority investment in Drools , turning the Bengaluru-based pet food brand into a unicorn, or a privately held firm valued at $1 billion or more. Supertails, a digital petcare platform backed by Fireside Ventures, is in talks to raise $24–25 million in a fresh round, people aware of the matter said. Play Video Pause Skip Backward Skip Forward Unmute Current Time 0:00 / Duration 0:00 Loaded : 0% 0:00 Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 1x Playback Rate Chapters Chapters Descriptions descriptions off , selected Captions captions settings , opens captions settings dialog captions off , selected Audio Track default , selected Picture-in-Picture Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Text Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Transparent Caption Area Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Drop shadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Heads Up For Tails, a petcare brand and retail chain backed by Peak XV Partners, is also in discussions for a new round of funding, sources said. Vetic, a Gurgaon-based veterinary care startup, recently closed a $26-million funding round led by Bessemer Venture Partners. Live Events Over the last five years, petcare startups — which are broadly categorised as either product-driven offerings or services — have raised $198 million in funding across 20 deals, according to data provided by Venture Intelligence. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories ETtech Petcare startups have raised $198 million 20 deals over five years. 'Investors see this as a very healthy category because on the one side, there is growth and on the other side, it is a pure retention-based category with good margins,' said Vineet Khanna, cofounder of Supertails. Founded in 2021, Supertails has raised $30 million so far, including $15 million from RPSG Capital Ventures in February 2024. Prior to the Nestlé investment, Drools had raised $60 million from L Catterton in 2023. India's petcare market, currently valued at $3.5 billion, is expected to reach $7–7.5 billion by 2028, according to a report by Redseer Strategy Consultants. The number of pets in Indian households has grown from 26 million in 2019 to 32 million in 2024, the report noted. 'Higher disposable incomes, delayed marriages, and lower fertility rates are contributing to increased demand for companionship (of pets),' Khanna said. He said the industry is growing consistently with strong retention of consumers, 'especially as people spend more across categories.' Legacy FMCG players and consumer companies have also entered the fray. In August 2023, Godrej Consumer Products committed Rs 500 crore to the category through a joint effort with Godrej Agrovet. Earlier, Nestlé India acquired Purina Petcare India from its global parent for Rs 125.3 crore, and Emami picked up a 30% stake in petcare brand Cannis Lupus Services India . Currently, Mars, the maker of Pedigree and Royal Canin, remains the market leader in pet nutrition in India. Alongside larger players, startups like Heads Up For Tails, Supertails, Goofy Tails, and Just Dogs have built product-led offerings, while Vetic, Petmojo, The Pet Nest, and Happy Pettings are focused on services like vet care, grooming, and training. Pet product purchases are increasingly made online, especially on platforms like Amazon, Flipkart, and quick commerce services like Blinkit and Zepto. 'Ecommerce created the initial demand, but quick commerce is what's taking it to the next level,' said Renu Bisht, founder of brand consultancy Commercify360. 'Now, even in tier-II cities, pet owners can access a wide range of products without visiting niche offline stores.' Non-food categories such as grooming, supplements, toys, and accessories are now growing faster than core pet food, industry experts said. 'If food is growing at 18–20% year-on-year, non-food segments like healthcare and accessories are clocking over 25% growth,' Khanna noted. 'Pet parents today are far more aware of their pets' needs.' Prayag Mohanty, principal at Fireside Ventures, said, 'The pandemic was a clear tailwind. People were at home and started looking for companionship. That growth has continued across the category.'

Jefferies Sticks to Their Sell Rating for Nestlé SA (NSRGF)
Jefferies Sticks to Their Sell Rating for Nestlé SA (NSRGF)

Business Insider

time5 days ago

  • Business
  • Business Insider

Jefferies Sticks to Their Sell Rating for Nestlé SA (NSRGF)

Jefferies analyst David Hayes maintained a Sell rating on Nestlé SA (NSRGF – Research Report) today and set a price target of CHF77.00. The company's shares closed last Friday at $107.30. Confident Investing Starts Here: According to TipRanks, Hayes is ranked #3370 out of 9536 analysts. Nestlé SA has an analyst consensus of Hold, with a price target consensus of $105.51. Based on Nestlé SA's latest earnings release for the quarter ending December 31, the company reported a quarterly revenue of $46.49 billion and a net profit of $5.24 billion. In comparison, last year the company earned a revenue of $46.71 billion and had a net profit of $5.56 billion Based on the recent corporate insider activity of 11 insiders, corporate insider sentiment is neutral on the stock.

Nestle SA makes first India investment, acquires minority stake in Drools
Nestle SA makes first India investment, acquires minority stake in Drools

Business Standard

time5 days ago

  • Business
  • Business Standard

Nestle SA makes first India investment, acquires minority stake in Drools

Global fast-moving consumer goods (FMCG) major Nestlé SA on Monday announced that it has acquired a minority stake in Indian pet food brand Drools. Nestlé SA is the parent of Nestlé India, which makes products such as KitKat chocolates and Nescafé instant coffee. The value of the deal was not disclosed. This marks Nestlé SA's first-ever investment in an Indian brand. The announcement comes after Drools raised $60 million in June 2023 from L Catterton, the private equity firm backed by luxury conglomerate LVMH. The Indian pet food market, currently valued at ₹5,000 crore, is expected to witness double-digit growth. 'This milestone not only reaffirms Drools' leadership in India's fast-growing pet care sector but also marks one of the strongest institutional validations of an Indian consumer brand in this space,' Drools said in a press release. Founded in 2010, Drools distributes its products across over 40,000 retail outlets and exports to 22 countries. It operates six manufacturing units and has a warehousing footprint of 1.6 million sq. ft. 'This is a testament to the love and trust of millions of pet parents and to our unwavering commitment to quality,' said Fahim Sultan, founder of Drools Pet Food. 'Backed by a strong focus on science-based nutrition, Drools continues to drive innovation and build meaningful engagement with the evolving demographic of Indian pet parents, positioning itself at the forefront of the country's pet care industry,' he added, noting that the company has recently attained unicorn status. The development comes at a time when Nestlé India has identified pet care as a key growth area. It already operates in this space through its Purina Petcare division. 'Drools has achieved significant growth since we invested in the company, through high-quality in-market agility and execution, and a range of operational initiatives we have been working on with its management team to create value,' said Anjana Sasidharan, Partner and Head of India at L Catterton.

Nestlé Acquires Minority Stake in Pet Food Brand Drools
Nestlé Acquires Minority Stake in Pet Food Brand Drools

Entrepreneur

time5 days ago

  • Business
  • Entrepreneur

Nestlé Acquires Minority Stake in Pet Food Brand Drools

The funds raised from this investment will be deployed to enhance Drools' R&D capabilities, strengthen distribution networks, and fuel its global expansion. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Nestlé S.A. has acquired a minority stake in Drools Pet Food Private Limited, marking a major milestone in India's pet care landscape. The funds raised from this investment will be deployed to enhance Drools' R&D capabilities, strengthen distribution networks, and fuel its global expansion. Despite the strategic partnership, Drools will retain full operational independence. Founded in 2010 by Fahim Sultan, Drools has grown from a domestic start-up into a major player in the pet food sector. With a vision to offer high-quality, science-backed nutrition tailored to pets' health and dental needs, the company now operates six cutting-edge manufacturing units and maintains a vast warehousing footprint of 16 lakh sq. ft. It boasts over 650 SKUs across categories like high-protein diets, prescription formulas, and affordable meal options. "Our mission has always been rooted in providing pets with the best possible nutrition," said Fahim Sultan, Founder of Drools. "This partnership with Nestlé is a testament to the love and trust of millions of pet parents and to our unwavering commitment to quality." Drools' products are available in more than 40,000 retail outlets across India and exported to 22 countries, further supported by a dedicated team of 3,400 employees, including 1,800 sales professionals. The brand is also a dominant player in the cat food category and a top seller on leading e-commerce platforms like Amazon. Following an earlier minority investment by L Catterton in 2023, the Nestlé partnership signals further momentum. Anjana Sasidharan, Partner at L Catterton, added, "Nestlé joining the journey validates Drools' strong growth and operational excellence." With its Indian roots and international ambitions, Drools is on a path to redefine global pet care.

Analysts Offer Insights on Consumer Goods Companies: Nestlé SA (OtherNSRGF) and Bj's Wholesale Club Holdings (BJ)
Analysts Offer Insights on Consumer Goods Companies: Nestlé SA (OtherNSRGF) and Bj's Wholesale Club Holdings (BJ)

Business Insider

time23-05-2025

  • Business
  • Business Insider

Analysts Offer Insights on Consumer Goods Companies: Nestlé SA (OtherNSRGF) and Bj's Wholesale Club Holdings (BJ)

There's a lot to be optimistic about in the Consumer Goods sector as 2 analysts just weighed in on Nestlé SA (NSRGF – Research Report) and Bj's Wholesale Club Holdings (BJ – Research Report) with bullish sentiments. Confident Investing Starts Here: Nestlé SA (NSRGF) Kepler Capital analyst Jon Cox maintained a Buy rating on Nestlé SA on May 21 and set a price target of CHF95.00. The company's shares closed last Thursday at $105.74, close to its 52-week high of $110.96. Cox has an average return of 4.3% when recommending Nestlé SA. According to Cox is ranked #2165 out of 9559 analysts. The word on The Street in general, suggests a Hold analyst consensus rating for Nestlé SA with a $104.79 average price target. TD Cowen analyst Oliver Chen reiterated a Buy rating on Bj's Wholesale Club Holdings yesterday and set a price target of $140.00. The company's shares closed last Thursday at $115.97, close to its 52-week high of $118.40. According to Chen is a 4-star analyst with an average return of 5.5% and a 52.2% success rate. Chen covers the NA sector, focusing on stocks such as The Estée Lauder Companies, Brilliant Earth Group, and Canada Goose Holdings. Bj's Wholesale Club Holdings has an analyst consensus of Moderate Buy, with a price target consensus of $119.79, implying a -0.2% downside from current levels. In a report issued on May 15, Citi also maintained a Buy rating on the stock.

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