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India's petcare industry booms with startups, investors, and new mindsets
With landmark deals, like Nestle's investment in Drools, and expanding interest from diverse sectors, the industry looks poised for its next big leap
Sarthak Choudhury Delhi
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About a week ago, Bengaluru-based pet food brand Drools made headlines by becoming a unicorn — a startup valued at over $1 billion — following an investment from Nestlé SA. It was the Swiss food and beverage giant's first investment in India, and at 10 per cent, also one of the largest investments the country's petcare industry has seen.
For those within the sector, this was hardly surprising.
'India's pet economy is undergoing a fundamental shift — from an unstructured sector to a high-growth industry,' says Salil Murthy, managing director of Mars Petcare India, the company behind popular
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