Latest news with #SarthakChoudhury
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Business Standard
5 days ago
- Business
- Business Standard
Kelvinator's revival: Can nostalgia bring vintage brands back to life?
Experts says "Nostalgia can play a powerful role, but it's not a guarantee of success" premium Sarthak Choudhury New Delhi Listen to This Article Soham Mukherjee, 29, grew up riding his father's Chetak scooter. Among his fondest childhood memories are standing on its front platform, clutching an ice cream, as the family rode past India Gate — his father navigating it, his mother riding pillion. He remembers the scooter's quirks too: having to tilt it when fuel ran low, and the relentless kicking it took to start. When Bajaj relaunched the Chetak in an electric avatar in 2020, the memories came flooding back. Last week, Reliance's acquisition of Kelvinator sparked a similar wave of nostalgia across social media. Vintage ads from the brand's heyday
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Business Standard
03-06-2025
- Business
- Business Standard
India's petcare industry booms with startups, investors, and new mindsets
With landmark deals, like Nestle's investment in Drools, and expanding interest from diverse sectors, the industry looks poised for its next big leap Sarthak Choudhury Delhi Listen to This Article About a week ago, Bengaluru-based pet food brand Drools made headlines by becoming a unicorn — a startup valued at over $1 billion — following an investment from Nestlé SA. It was the Swiss food and beverage giant's first investment in India, and at 10 per cent, also one of the largest investments the country's petcare industry has seen. For those within the sector, this was hardly surprising. 'India's pet economy is undergoing a fundamental shift — from an unstructured sector to a high-growth industry,' says Salil Murthy, managing director of Mars Petcare India, the company behind popular
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Business Standard
25-05-2025
- Business
- Business Standard
Punjab trade hubs severely bear the brunt of India-Pakistan conflict
Industries reel, migrants depart, and political voices demand relief. A ground report from Attari, Ludhiana, and Jalandhar by Sarthak Choudhury Sarthak Choudhury Listen to This Article Ranveer Uppal (name changed) remembers when Attari railway station thrummed with life. At 67, he has spent a lifetime at this landmark, which sits closer to Lahore than to Amritsar. From this edge of India, he has been witness to handshakes and hostilities, hopes and heartbreaks. Until 2019, Uppal was among the many workers who made their living at the Attari railway station. That year, trade between India and Pakistan ground to a halt in the wake of the Pulwama terrorist attack and the abrogation of Article 370. Nearly 5,000 workers, including Uppal, were rendered jobless. Since then, he
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Business Standard
19-05-2025
- Business
- Business Standard
Peace tiptoes in, but businesses remain stalled near Attari-Wagah border
The shutdown of trade at the Attari-Wagah border has sparked concern among local shopkeepers and activists, prompting letters to the prime minister urging financial aid for those affected Sarthak Choudhury Amritsar/Ferozepur Listen to This Article Nearly 35 kilometres from Amritsar and close to the Attari-Wagah border lies a quiet monument tucked into the last BSF outpost before the no-man's land that leads to Pakistan. Known locally as Pul Moran — or Pul Kanjari, after a dancing girl — it's both bridge and memory, built by Maharaja Ranjit Singh over the Ravi canal. Pul Moran village (named after the bridge), once a key trade stop between Amritsar and Lahore, is rooted in the 19th-century love story of Ranjit Singh and Moran, a Kashmiri dancer. When she lost a silver slipper in the canal and refused to
