Latest news with #NetworkoftheYear
Arab News
11-04-2025
- Business
- Arab News
Saudi brands and agencies win seven Grand Prix trophies at Dubai Lynx Awards 2025
Dubai Lynx, a prominent creative festival and awards program organized by Cannes Lions, announced its annual winners at an awards ceremony on Wednesday in Dubai. WPP-owned VML was crowned Network of the Year followed by BBDO Worldwide and McCann Worldgroup. Omnicom-owned Hearts & Science was awarded Media Network of the Year followed by other Omnicom agencies OMD and PHD in second and third. Other special awards included MENA Agency of the Year, which went to creative firm Impact BBDO Dubai followed by FP7 McCann Dubai and BigTime Creative Shop Riyadh. The latter was also named Independent Agency of the Year. Serviceplan Middle East in Dubai and Abdullah & Shokri in Cairo ranked second and third respectively. Saudi Arabian brands and agencies bagged a total of seven Grand Prix trophies in several categories. Some of the winning campaigns included 'Birthmark Stories' for HungerStation by VML; '5 vs 5' for Riyadh Season by BigTime Creative Shop; and 'The Second Release' for Billboard magazine by SRMG Labs. 'This year, we've seen a compelling shift towards content that not only engages and entertains but also effectively drives business results,' Marian Brannelly, Lions' global director of awards, told Arab News. New sub-categories such as Use of Humor received 3 percent of all entries while the creator-focused categories within the Social & Influencer category received 14 percent of all entries. Brannelly said that 'humor played a big role' this year, 'tackling even sensitive topics and giving campaigns a fresh and relatable feel.' She added: 'It's also commendable to see work that not only evokes emotions but also clearly communicates the brand's message and product value through compelling storytelling. 'Balancing purpose with commercial impact is crucial, and this year's winners have showcased how to do it.'
Associated Press
26-03-2025
- Business
- Associated Press
National Vision Names VML Agency of Record
National Vision Holdings, Inc., a leading optical retail company behind brands like America's Best and Eyeglass World, has appointed VML as its agency of record (AOR) following a competitive review. VML will play a key role in leading National Vision's brand evolution, redefining National Vision's communication and brand platforms with a focus on creative, CRM, social strategy, brand identity and design, and experiential. The new partnership will support National Vision's continued transformation for long term success by driving connection with new and current audiences, while reinforcing its mission of vision and eye care for all. This press release features multimedia. View the full release here: In the back half of 2025 and beyond, customers and patients will experience a refreshed, modern and more personalized experience from America's Best and Eyeglass World marketing and messaging. As part of its transformation, National Vision is taking steps to enhance its value offering and build its brands around an expanded view of its customer base. VML, who was named an Ad Age A-List Standout Agency in 2025 and Clio Awards 'Network of the Year' in 2024, will begin work with National Vision immediately. 'At National Vision, we are making intentional investments to transform our marketing and omni-channel capabilities. VML is an agency with heart and hustle, and they demonstrated a clear understanding of our vision. We are thrilled to partner with an agency that has deep brand and marketing capabilities, and a proven track record of maximizing investments across marketing technologies. Their expertise across the entire marketing ecosystem will help us drive growth and build deeper relationships with our customers,' said Joe VanDette, Chief Brand and Marketing Officer of National Vision. 'National Vision is on a mission to make vision care accessible to everyone, and we're incredibly excited to partner with them on this journey. We felt an immediate connection with the National Vision team and see a tremendous opportunity to create meaningful and personalized experiences that build brand loyalty and drive business results. This is about so much more than just advertising; it's about creativity and enhancing the entire experience. We look forward to bringing just that to life in the coming months,' said Jon Cook, Global CEO at VML. ABOUT NATIONAL VISION National Vision Holdings, Inc. (NASDAQ: EYE) is one of the largest optical retail companies in the United States with over 1,200 stores in 38 states and Puerto Rico. With a mission of helping people by making quality eye care and eyewear more affordable and accessible, the company operates four retail brands: America's Best, Eyeglass World, and Vista Opticals inside select Fred Meyer stores and on select military bases, and an e-commerce website offering a variety of products and services for customers' eye care needs. For more information, please visit ABOUT VML VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is celebrated for its innovative and award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. VML is recognized as a Leader by Forrester Wave™ reports for Commerce Services, Marketing Creative and Content Services, and is a Strong Performer in the Forrester Wave™: CX Strategy Consulting Services. It was also named a Leader in IDC MarketScape: Adobe Experience Cloud Professional Services and a Visionary in the Gartner Magic Quadrant for Digital Experience Services. VML's specialist health network, VML Health, is also one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55 markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. SOURCE: National Vision Holdings, Inc. Copyright Business Wire 2025. PUB: 03/26/2025 09:28 AM/DISC: 03/26/2025 09:29 AM
