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Irish Post
29-04-2025
- Business
- Irish Post
Credit Unions, An Post and Boots deemed most reputable brands in Ireland
THE Credit Unions has been ranked the most reputable organisation in Ireland in a public vote. The organisations take top sport in the Ireland Reputation Index 2025 study, which was revealed today. An Post takes second place and Boots Ireland takes third place in the annual list which charts the reputation of 100 brands in operation across the country. Aer Lingus and Lidl Ireland took fourth and fifth place, while Bord Bia, Dunnes, Toyota, Bons Secours Health System and St Vincent's Private Hospital completed the top ten, in that order. Tech firms Meta and X found themselves at the bottom of the pile, placing 99th and 100th respectively in the list. RTÉ placed 98th and the FAI (Football Association of Ireland) came just ahead at 97. David Malone, CEO, the Irish League of Credit Unions, Niamh Boyle, CEO, The Reputations Agency, Garrett Bridgeman, Managing Director and COO, An Post; Stephen Watkins, Managing Director, Boots Ireland Úisce Éireann (Irish Water) placed 96th with Ryanair finding itself in 95th place. The annual study is based on the perceptions of over 5,000 members of the public. It measures the level of trust, respect, admiration and esteem the public has for the largest, most familiar and most important organisations in Ireland, alongside 100 reputation, brand, purpose and ESG (environmental, social and governance) indicators. The 2025 study took place between January 3 and March 17, 2025, the report authors confirmed. The Credit Unions topped the annual ranking for the third consecutive year with an 'excellent' reputation score of 82.4 – one of just two organisations to achieve an excellent score this year. 'They were perceived to be the most down to earth, fair, flexible, genuine, sincere and straightforward organisation amongst the 100 studied,' the study explained. Responding to their ranking David Malone, CEO of the Irish League of Credit Unions, said: "We are so proud to once again be named as Ireland's most reputable organisation in this year's Ireland Reputation Index, which reflects the ongoing trust in credit unions all over Ireland, as well as the positive response we have received to innovations in the services we provide. 'This ranking matters as it is built on the consistent work of credit unions across Ireland to provide best-in-class financial services. 'Importantly, it is also a testament to our focus on maintaining an accessible and active presence in communities, while also driving innovation across our digital offering and broader services.' Ranked in second place, An Post also received an 'excellent' reputation score of 80.8 for 2025. It was recognised for 'bringing its purpose to life in acting for the common good, improving the quality of life across every community in Ireland, and for its transformation towards a sustainable business, successfully delivering in a new world of eCommerce and financial services'. In third place, with a 'strong' reputation score of 79.5, Boots was acknowledged for 'meeting customers' needs, demonstrating concern for the health and wellbeing of its employees and offering high quality products and services'. Reflecting on the study, Niamh Boyle, CEO and Founder of The Reputations Agency stressed the importance of investing in understanding, protecting and building reputation. 'From our 2025 study amongst over 5,000 members of the public we found that the public in Ireland is 15 times more willing to buy from an organisation in the excellent reputation tier, than from an organisation whose reputation falls into the poor reputation tier,' she said. 'Understanding the reputational impact of changes in the external environment is critical for organisations,' she added. 'From the wars in the Ukraine and Gaza, extreme weather events, the rise of the far right, a more emboldened manosphere in some jurisdictions, and a volatile US Presidency which has rattled the global economy – the world is in flux. 'Our advice to organisations is to be externally focused, other-oriented and hold firm to their values and sense of purpose while the rest of the world is spinning. See More: An Post, Boots, Credit Unions, Ireland, The Reputation Agency


Agriland
29-04-2025
- Business
- Agriland
Bord Bia, Lidl, Dunnes Stores among most reputable organisations
Bord Bia, Lidl and Dunnes Stores are among the top ten most reputable organisations in Ireland, according to a new study. The annual Ireland Reputation Index 2025 study, published today (Tuesday, April 29), is based on the perceptions of over 5,000 members of the public. It measures the level of trust, respect, admiration and esteem the public has for 100 of the largest, most familiar and most important organisations in Ireland. The study took place between January 3 and March 17, 2025. Reputable organisations Ranked first, the Credit Unions topped the annual ranking for the third consecutive year with an excellent reputation score of 82.4. An Post, ranked in second place, also received an excellent reputation score of 80.8, while Boots Ireland received a strong reputation score of 79.5. The study showed the emotional advantage to being Irish and demonstrating a commitment to Ireland. This year, six of the top ten organisations are Irish – Credit Unions, An Post, Bord Bia, Dunnes Stores, Bon Secours Health System and St Vincent's Private Hospital. Three internationally owned organisations – Boots, Lidl, and Toyota – also make the top ten. Although now internationally owned, Aer Lingus benefited from its heritage as Ireland's national airline to take fourth position. Rank Organisation Score 1 Credit Unions 82.4 2 An Post 80.4 3 Boots 79.5 4 Aer Lingus 78.7 5 Lidl 78.6 6 Bord Bia 78.6 7 Dunnes Stores 78.6 8 Toyota 78.2 9 Bon Secours Health System 78.2 10 St Vincent's Private Hospital 76.3 Ireland Reputation Index 2025 results Other organisations on the list include Kerry Group (11), ALDI (18), Marks & Spencer (19) Tesco (26), SuperValu (28), Coillte (36) and Glanbia (53). Niamh Boyle, chief executive and founder of The Reputations Agency stressed the importance of investing in understanding, protecting and building reputation. 'From our 2025 study amongst over 5,000 members of the public we found that the public in Ireland is 15 times more willing to buy from an organisation in the excellent reputation tier, than from an organisation whose reputation falls into the poor reputation tier,' she said.


Irish Times
29-04-2025
- Business
- Irish Times
Credit union movement named most reputable organisation in Ireland
Social media group Meta and X have been ranked by consumers as the least reputable among 100 top organisations in Ireland, with the credit union movement named as the most reputable for the third consecutive year. The annual study by the Reputations Agency is based on the perceptions of over 5,000 members of the public. It measures levels of trust, respect, admiration and esteem the public has for 100 of the largest organisations in Ireland. The credit union movement topped the ranking with a score of 82.4 out of 100, and it was one of just two organisations to achieve a score in the 'excellent' tier this year. Credit unions were perceived to be the most down to earth, fair, flexible, genuine, sincere and straightforward organisation of the 100 studied. Ranked in second place, An Post also received an 'excellent' score of 80.8. The State-owned postal and financial services company was recognised for 'bringing its purpose to life in acting for the common good'. READ MORE The report also said the group improved the quality of life across every community in Ireland, and noted its 'transformation towards a sustainable business, successfully delivering in a new world of ecommerce and financial services'. Ranked in third place Boots Ireland received a 'strong' score of 79.5. The company ranked second in 'meeting customers' needs', fifth in 'demonstrates concern for the health and wellbeing of its employees' and fifth in 'offers high quality products and services'. The average reputation score across 100 organisations improved by 1.3 points this year to a 'moderate' score of 68.7. An Bord Pleanála was the most improved organisation, moving up 11.7 points to a 'weak' score of 53.8 in 94th place due to its 'successful efforts to expedite the approvals process and the hiring of additional staff'. LinkedIn, with a 30th place ranking and score of 72.8, is substantially ahead of other social media organisations such as Facebook parent Meta, which was ranked bottom of the list with a score of 44.1, and X (formerly Twitter) which was ranked in 99th place with a score of 44.9. The rest of the bottom five was made up of RTÉ, the FAI and Uisce Éireann. Other companies to achieve a 'weak' score included telco Eir, budget airline Ryanair, and Sky Ireland. The Olympic Federation of Ireland moved up by 10 points to a 'strong' score of 77.2 in 34th position, 'benefiting from the showcase of the Paris Olympics and their success in nurturing strong Irish athletic talent', the report said. The Irish Times was the highest ranked media company, climbing two places to 51st, among the 'average' tier with a score of 69.8. Niamh Boyle, chief executive of the Reputations Agency, said Storm Éowyn had shown that reputation is resilient and protects against headwinds. 'Organisations in the eye of the storm such as ESB, An Post, Coillte and Vodafone improved their reputation scores through the efforts they made to protect customers and communities and to communicate with the public,' she said. 'The interconnectedness of electricity, water and telecommunications taught us the importance of working together to help the most vulnerable in communities. However, communicating what steps are being taken next to ensure that our critical infrastructure becomes more resistant to these exceptional weather conditions will be just as important.'


RTÉ News
29-04-2025
- Business
- RTÉ News
Credit Unions, An Post and Boots Ireland top reputation rankings
Credit Unions have topped the annual ranking of the Ireland Reputation Index for the third year in a row. The largest and longest running study of reputation in Ireland, it recognises those organisations that are highly regarded as good corporate citizens. An Post secured second place in the rankings, followed in third place by Boots Ireland. The study showed the emotional advantage to being Irish and demonstrating a commitment to Ireland. This year six of the top ten organisations are Irish – Credit Unions, An Post, Bord Bia, Dunnes Stores, Bon Secours Health System and St Vincent's Private Hospital - while three internationally owned organisations - Boots, Lidl, and Toyota - have imbedded themselves firmly in the Irish community over many years, gaining market share, trust and reputation and being highly regarded as good corporate citizens. Although now internationally owned, Aer Lingus benefited from its rich heritage as Ireland's national airline as well as its prioritisation of customer experience. Of the 16 sectors studied this year, seven sectors improved, eight remained stable while one sector declined. An Bord Pleanála was the most improved organisation this year, moving up from 98th place to 94th place, due to its successful efforts to expedite the approvals process and the hiring of additional staff. LinkedIn, with a 30th place ranking, having been in 35th position last year, is substantially ahead of other social media organisations such as Meta which was ranked 100th and X (formerly Twitter) which was ranked in 99th. The Olympic Federation of Ireland moved up 85th place to 34th position, benefiting from the showcase of the Paris Olympics and their success in nurturing strong Irish athletic talent. The annual Ireland Reputation Index 2025 study is based on the perceptions of over 5,000 members of the public. It measures the level of trust, respect, admiration and esteem the public has for 100 of the largest, most familiar and most important organisations in Ireland, alongside 100 reputation, brand, purpose and ESG indicators. Niamh Boyle, CEO and Founder of The Reputations Agency stressed the importance of investing in understanding, protecting and building reputation: "From our 2025 study amongst over 5,000 members of the public we found that the public in Ireland is 15 times more willing to buy from an organisation in the excellent reputation tier, than from an organisation whose reputation falls into the poor reputation tier." These are turbulent time for most organisations due to geopolitical uncertainty, and Ms Boyle advises organisations to be externally focused and hold firm to their values. "While many organisations quickly rolled back on commitments such as DEI, standing by long-held convictions will matter even more now, especially to an organisations' workforce." "We learned during Storm Éowyn that reputation is resilient and protects against headwinds. Organisations in the eye of the storm such as ESB, An Post and Vodafone, improved their reputation scores through the efforts they made to protect customers and communities and to communicate with the public," she said. "The interconnectedness of electricity, water and telecommunications taught us the importance of working together to help the most vulnerable in communities. However, communicating what steps are being taken next to ensure that our critical infrastructure becomes more resistant to these exceptional weather conditions will be just as important." "Finally, we learned from the exemplars in our study that they have a special DNA – they contribute to society, they display great conduct in the way they run their businesses, they offer the highest quality products valued by their customers and they have strong leadership teams, well organised for success." Welcoming their first-place ranking in 2025, David Malone, CEO of the Irish League of Credit Unions said they are proud to once again be named as Ireland's most reputable organisation in this year's Ireland Reputation Index. "This ranking matters as it is built on the consistent work of credit unions across Ireland to provide best-in-class financial services. Importantly, it is also a testament to our focus on maintaining an accessible and active presence in communities, while also driving innovation across our digital offering and broader services."


Irish Independent
29-04-2025
- Business
- Irish Independent
Tech firms Meta and X at bottom of latest ‘reputation index', as RTÉ also scores poorly
Facebook owner Meta ranked 100 out of 100 firms in the listing and X came in at 99, just ahead of RTÉ which is still tarnished in the public mind by last year's financial and governance scandals. The Ireland Reputation Index 2025, prepared and published by PR firm The Reputations Agency, is the largest and longest-running study of reputation in Ireland and is based on the perceptions of over 5,000 members of the public. The study measures the level of trust, respect, admiration and esteem the public has for 100 of the largest, most familiar and most important organisations in Ireland. This year's study took place between the January 3 and March 17. Ireland's member-owned credit unions topped the ranking for the third consecutive year and along with An Post is one of just two entities to get an 'excellent' score of 82.4 on the index. Credit unions are seen as positive in terms of citizenship, conduct and workplace and ranked first when the public was asked whether they would give them the benefit of the doubt in a crisis. For the first time in 16 years, the pillar banks of AIB and Bank of Ireland both moved to an 'average' score on the index, an indication the scars of the last financial crisis are starting to fade. Mediahuis Ireland, which publishes this newspaper, also received an average score. An Bord Pleanála was the most improved organisation this year, although it still came in with a 'weak' score overall. CEO and founder of The Reputations Agency, Niamh Boyle, said the results show importance of investing in understanding, protecting and building reputation: 'We found that the public in Ireland is 15 times more willing to buy from an organisation in the 'excellent' reputation tier, than from an organisation whose reputation falls into the 'poor' reputation tier,' she said. 'We learned during Storm Éowyn that reputation is resilient and protects against headwinds. Organisations in the eye of the storm such as ESB, An Post and Vodafone, improved their reputation scores through the efforts they made to protect customers and communities and to communicate with the public.' One striking trend in the overall results is the advantage to businesses of being perceived as Irish. Six of the top 10 ranked organisations this year are Irish, including the credit unions, An Post, Bord Bia, Dunnes Stores, Bon Secours Health System and St Vincent's Private Hospital The other four are Boots, Lidl, and Toyota, which are very well established here, and Aer Lingus which benefits from its heritage as Ireland's national airline even though it is owned by Anglo-Spanish aviation giant IAG. Aer Lingus's top-10 ranking came despite significant disruption to its services last summer during its pilot strike.