Latest news with #NicHolmes
News.com.au
2 days ago
- Entertainment
- News.com.au
Kmart August Living range reveals bold new red decor trend
For years, it has been all about neutral tones and capsule wardrobes, but finally that trend is being ditched thanks to an 'unexpected' addition. Kmart launched its August Living range, set to hit stores on July 24, and while neutral tones were still very much present it seemed this season was all about colour. For those unsure how to bring a pop of colour into their home, Kmart buyer Nic Holmes recommended the 'unexpected red theory'. The theory refers to a design concept popularised by Taylor Migliazzo Simon, which is the idea that a touch of red can make any space feel more vibrant, stylish and pulled together. This is because the colour instantly demands attention and draws the eye in. It purposefully goes against what we've been told for half a decade — that we should be trying to make our homes as neutral as possible. 'We're seeing some very viral moments — so anything red, this 'unexpected red theory' that's coming through,' the longtime Kmart buyer told The budget retailer has brought red into store in small ways, such as the $19 Nico Portable Rechargeable Lamp and the $39 Hourglass side table. 'They're small pieces where you can introduce red into your home without significant investment,' he said. 'Layering these berries and reds is becoming a real theme of the season.' Mr Holmes said customers did love the peeled back, neutral tones but the global trend was shifting towards dopamine decor — putting items you love in your home to make it more inviting and ditching trends in favour of what brings you joy. 'It's about being able to introduce colours into your home and making that very big statement away from what you're used to seeing,' he said. 'And you don't have to spend a lot of money to sneak in a dopamine piece — a cushion is enough. You can bring in side tables, you can bring in different pieces. 'And once you get comfortable with that, you can really layer on. We started introduce a bit of colour last season, and there was a lot of appetite for it.' Kmart's latest range features green, blue, red, pink and mustard yellow all for the sake of that dopamine decor trend. He said Kmart saw that, and decided to run with it. Mr Holmes said it is something he is expecting to see a lot more of in coming collections. Last year, Isfira Jensen, CEO and principal interior designer at Jensen & Co. Interiors, told ELLE that dopamine decor was a 'much needed' trend after years of neutral and minimalism.
Sky News AU
4 days ago
- Entertainment
- Sky News AU
‘Here to stay': Kmart designer doubles down on ‘millennial green' homewares trend despite social media backlash
Budget retailer Kmart has insisted its ubiquitous 'millennial green' homewares are 'here to stay' despite growing backlash to the bland shade on social media. 'Millennial green' is a popular buzzword for a number of muted, earthy greens that are supposedly popular with those aged somewhere between 29 and 40. The colour's dominance in the low-cost homewares market arguably peaked in January when Newsweek magazine declared the shade was 'taking over'. On TikTok, the shade has been the target of several scathing reviews with critics arguing the colour was low-effort and bland looking, similar to the infamous 'sad beige'. 'Millennial green is the new sad beige,' one popular interior design TikToker declared in April. A peruse of the Kmart website shows dozens of homeware items currently for sale in the dreaded shade, ranging from linens to bowls and even a millennial green toilet brush. In a new interview with Kmart buyer Nic Holmes doubled down on the retailer's use of millennial green and insisted the shade was not going away. 'Millennial green is here to stay,' she said. 'I fall into the category where everyone loves it, and I look around my house and think, 'ohh, I've got a lot of green'''. The buyer revealed that Kmart designers working on homewares which will not hit shops until 2027 are still 'carrying on' with the polarising colour. 'The design team, who are currently working two seasons ahead in 2027, are still seeing green introduced and carrying on,' she said. Kmart's impassioned defence of millennial green comes as the retailer has increasingly pivoted to selling 'dupes' of luxury items for unbelievably low prices. In February, the retailer went viral after dropping its own version of Dior's 30 Montaigne short necklace for just $6.
News.com.au
5 days ago
- Lifestyle
- News.com.au
‘Here to stay': Kmart responds to divisive homewares trend
It's a colour that can instantly reveal someone's age – but despite it's confronting ability to expose us, one of Australia's biggest retailers said it's not going anywhere. 'Millennial green' is a recently coined term which refers to the trend of using various shades of muted, earthy greens in interior design, particularly among those aged 29 to 44 years old. While undoubtedly popular, the colour's apparent power to out those in the millennial age group, has proved unsavoury among some online. After being brutally labelled 'the new sad beige' by several critics on TikTok, some have sworn off the trendy colour – but now Kmart has weighed in on the debate, declaring it is 'here to stay'. Speaking at a showing of the budget retailer's new homewares range, buyer Nic Holmes said green – particularly the sage shade – was a trend that was going nowhere anytime soon. 'Millennial green is here to stay. I fall into the category where everyone loves it, and I look around my house and think, 'ohh, I've got a lot of green',' the long-running Kmart staffer told 'The design team, who are currently working two seasons ahead in 2027, are still seeing green introduced and carrying on.' Because of this, the store's 2025 August living range, designed to help 'Australians refresh their homes at everyday low prices', has 'millennial green' wove through every category, from homewares to kitchen accessories. The trendy hue even has a starring moment in Kmart's new 'expandable' range, with a green lounge chair that comes in a compact box before expanding once opened. Priced at $169, the Como Chenille Lounge Chair only recently hit stores, but it's already proving incredibly popular. 'Run to Kmart for this new release,' one TikTok user declared in a video. As another, who showed how you could use three of them to make a couch, described the item as a 'good little buy'. 'They're soooo comfortable! Got mine last night,' one raved in the comments section. 'You're kiddddding these are Kmart?!' shared another. As one added: 'Obsessed!' Mr Holmes also shared his tips on styling with the colour, explaining that to nail the green trend, it was 'all about layering different tones of green'. 'This trend is not going to go anywhere because the colour is just too versatile,' he shared. 'We call it the new neutral, so if you're a neutral cream customer, and you introduce the sage greens to your home, the palettes work so well together. 'The exciting thing for me is that it is going to be forecast as continuing to grow, it's going to explode.' Kmart said the expanded furniture offering is a 'major highlight this season', adding that it features exciting new innovations that have been compressed to make it 'easier than ever to shop large furniture'. 'Key pieces include the ever-popular Nate Range which has now been extended and reimagined in black with slatted panelling and lozenge shapes,' a spokesperson said. 'There's also the Charles Cabinet ($89) with bold ball feet and arched panels and additional items like the Wave Bedhead ($139) and the Mali Lounge Chair ($179), are expected to be high-impact hero items for customers.'
