‘Here to stay': Kmart responds to divisive homewares trend
'Millennial green' is a recently coined term which refers to the trend of using various shades of muted, earthy greens in interior design, particularly among those aged 29 to 44 years old.
While undoubtedly popular, the colour's apparent power to out those in the millennial age group, has proved unsavoury among some online.
After being brutally labelled 'the new sad beige' by several critics on TikTok, some have sworn off the trendy colour – but now Kmart has weighed in on the debate, declaring it is 'here to stay'.
Speaking at a showing of the budget retailer's new homewares range, buyer Nic Holmes said green – particularly the sage shade – was a trend that was going nowhere anytime soon.
'Millennial green is here to stay. I fall into the category where everyone loves it, and I look around my house and think, 'ohh, I've got a lot of green',' the long-running Kmart staffer told news.com.au.
'The design team, who are currently working two seasons ahead in 2027, are still seeing green introduced and carrying on.'
Because of this, the store's 2025 August living range, designed to help 'Australians refresh their homes at everyday low prices', has 'millennial green' wove through every category, from homewares to kitchen accessories.
The trendy hue even has a starring moment in Kmart's new 'expandable' range, with a green lounge chair that comes in a compact box before expanding once opened.
Priced at $169, the Como Chenille Lounge Chair only recently hit stores, but it's already proving incredibly popular.
'Run to Kmart for this new release,' one TikTok user declared in a video.
As another, who showed how you could use three of them to make a couch, described the item as a 'good little buy'.
'They're soooo comfortable! Got mine last night,' one raved in the comments section.
'You're kiddddding these are Kmart?!' shared another.
As one added: 'Obsessed!'
Mr Holmes also shared his tips on styling with the colour, explaining that to nail the green trend, it was 'all about layering different tones of green'.
'This trend is not going to go anywhere because the colour is just too versatile,' he shared.
'We call it the new neutral, so if you're a neutral cream customer, and you introduce the sage greens to your home, the palettes work so well together.
'The exciting thing for me is that it is going to be forecast as continuing to grow, it's going to explode.'
Kmart said the expanded furniture offering is a 'major highlight this season', adding that it features exciting new innovations that have been compressed to make it 'easier than ever to shop large furniture'.
'Key pieces include the ever-popular Nate Range which has now been extended and reimagined in black with slatted panelling and lozenge shapes,' a spokesperson said.
'There's also the Charles Cabinet ($89) with bold ball feet and arched panels and additional items like the Wave Bedhead ($139) and the Mali Lounge Chair ($179), are expected to be high-impact hero items for customers.'
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