Latest news with #NigelWong
The Sun
18 hours ago
- Business
- The Sun
Mainstream media remains vital for tourism promotion, say industry leaders
KUANTAN: Mainstream media continues to play a pivotal role in promoting Malaysia's tourism sector by effectively reaching diverse audience demographics, according to Malaysian Association of Tour and Travel Agents (MATTA) president Nigel Wong. He noted that while digital platforms and social media have become dominant tools in tourism marketing, the role of traditional media including television, radio and print should not be underestimated, particularly in engaging older demographics and the business sector. 'Social media and mainstream media cater to different audiences, making them complementary when promoting various aspects of tourism to distinct demographic groups,' he told Bernama. Wong emphasised mainstream media's role as a foundational pillar for long-term tourism success, particularly in highlighting initiatives, programmes and products. Echoing Wong's views, Malaysian Association of Hotels Pahang Chapter chairman Charles B Peter said mainstream media remained relevant due to its engaging content, credible information and adherence to journalistic standards. 'We know that social media is very active nowadays, but mainstream media retains the unique advantage of providing accurate, accountable information. 'I believe that before airing any programme, mainstream media undergo proper editing, and the quality of its presentation remains more engaging compared to social media,' he said. Charles pointed out that the media's tourism role extends beyond destination promotion, serving as a platform to address industry concerns including infrastructure development, safety improvements and accessibility to national landmarks. Meanwhile, he called for enhanced collaboration between media agencies, local authorities (PBT) and tourism associations to showcase hidden-gem destinations while preserving their cultural heritage. 'I propose coordinated media familiarisation trips with tourism associations to identify and develop potential attractions,' he said, suggesting that this approach would better highlight regional history and local culture. Recognising the media's role and contributions to the nation's development, National Journalists' Day (HAWANA) is celebrated annually on May 29, and this year, the main event for the celebration will take place on June 14 at the Kuala Lumpur World Trade Centre (WTC KL) and will be opened by Prime Minister Datuk Seri Anwar Ibrahim. Themed 'Journalism in the New Era: Embracing AI, Safeguarding Ethics', more than 1,000 media practitioners, locals and from abroad, are expected to attend the event organised by the Communications Ministry with the Malaysian National News Agency (Bernama) as the implementing agency.
The Sun
18 hours ago
- Business
- The Sun
Mainstream media remains vital for tourism promotion
KUANTAN: Mainstream media continues to play a pivotal role in promoting Malaysia's tourism sector by effectively reaching diverse audience demographics, according to Malaysian Association of Tour and Travel Agents (MATTA) president Nigel Wong. He noted that while digital platforms and social media have become dominant tools in tourism marketing, the role of traditional media including television, radio and print should not be underestimated, particularly in engaging older demographics and the business sector. 'Social media and mainstream media cater to different audiences, making them complementary when promoting various aspects of tourism to distinct demographic groups,' he told Bernama. Wong emphasised mainstream media's role as a foundational pillar for long-term tourism success, particularly in highlighting initiatives, programmes and products. Echoing Wong's views, Malaysian Association of Hotels Pahang Chapter chairman Charles B Peter said mainstream media remained relevant due to its engaging content, credible information and adherence to journalistic standards. 'We know that social media is very active nowadays, but mainstream media retains the unique advantage of providing accurate, accountable information. 'I believe that before airing any programme, mainstream media undergo proper editing, and the quality of its presentation remains more engaging compared to social media,' he said. Charles pointed out that the media's tourism role extends beyond destination promotion, serving as a platform to address industry concerns including infrastructure development, safety improvements and accessibility to national landmarks. Meanwhile, he called for enhanced collaboration between media agencies, local authorities (PBT) and tourism associations to showcase hidden-gem destinations while preserving their cultural heritage. 'I propose coordinated media familiarisation trips with tourism associations to identify and develop potential attractions,' he said, suggesting that this approach would better highlight regional history and local culture. Recognising the media's role and contributions to the nation's development, National Journalists' Day (HAWANA) is celebrated annually on May 29, and this year, the main event for the celebration will take place on June 14 at the Kuala Lumpur World Trade Centre (WTC KL) and will be opened by Prime Minister Datuk Seri Anwar Ibrahim. Themed 'Journalism in the New Era: Embracing AI, Safeguarding Ethics', more than 1,000 media practitioners, locals and from abroad, are expected to attend the event organised by the Communications Ministry with the Malaysian National News Agency (Bernama) as the implementing agency.
CNA
23-04-2025
- Business
- CNA
Visa-free travel: Malaysia and China extend agreement for 5 years following President Xi's visit
'As of April, this year alone we recorded nearly 900,000 tourist arrivals from China. Last year, the total stood at four million,' he said, as quoted by NST. This is seen as a positive indicator for the government to continue such initiatives for the benefit of both countries, he said. 'China remains the top source of international tourists to Malaysia, followed by India. Among ASEAN countries, Singapore leads, followed by Thailand,' he added, referring to the Association of Southeast Asian Nations. 'Tourism continues to be a key contributor to the national economy, given its immediate impact compared to other forms of investment,' Saifuddin said. Before the extension was announced, Malaysians could travel to China visa-free until only Dec 31 this year, while Chinese nationals could enjoy visa-free travel to Malaysia until Dec 31 next year, according to The Star. Malaysian Association of Tour and Travel Agents president Nigel Wong said that the visa extension will allow the tourism industry to better develop the Chinese inbound market. 'There is stability for the industry to plan ahead and boost efforts to attract more Chinese tourists,' he was quoted as saying by The Star, highlighting the increasing demand for Chinese travellers looking for experiential tourism products. 'It's no longer just about the conventional tours. Instead, innovative and creative experiences like culinary tourism, heritage and culture, as well as ecotourism products, are popular with foreign tourists,' Nigel added. He also expects the benefits of the visa extension to go beyond the Visit Malaysia 2026 campaign. 'Tourism tends to spike after the Visit Malaysia campaign and this move will tie in very nicely,' he said. The Visit Malaysia 2026 campaign is a national drive to boost incoming tourism, with a series of bold targets, including 35.6 million international arrivals and RM147.1 billion (US$33 billion) in tourism receipts. According to the president of the Malaysian Inbound Tourism Association Mint Leong, the visa-free extension will give industry players a clear direction when promoting Malaysia to Chinese tourists. 'Malaysia will also have the opportunity to attract more business events and business travellers due to this,' Leong was quoted as saying by The Star. Meanwhile, treasurer-general of the Associated Chinese Chambers of Commerce and Industry Koong Lin Loong said the move can further spur the national gross domestic product, as the 'hospitality industry is also set to benefit'. 'Chinese tourists will feel that there is less hassle due to the visa-free conditions and when they arrive, they will definitely be spending on goods as well as food and beverage,' he said. While Chinese tourist arrivals to Malaysia continue to increase, the Bangkok Post reported a decline in arrivals to Thailand, hitting a low for 2025 with only 5,833 visitors recorded on Apr 16, below the usual daily average of 15,000 to 20,000. Natthriya Thaweevong, Chairperson of the Tourism Authority of Thailand said that the average number of tourists from Asia visiting Thailand has dropped, likely due to 'safety concerns' and the 'economic impact from the US tariff hike. The safety concerns likely refer to the high-profile kidnapping of Chinese actor Wang Xing in Thailand. As of Apr 20, the total number of Chinese arrivals this year was 1.5 million, followed by Malaysians at 1.4 million and Russians at 835,385, according to the Ministry of Tourism and Sports. Last year, then-prime minister of Thailand Srettha Thavisin announced that Chinese nationals will be granted visa-free entry on a permanent basis starting Mar 1, 2024. Last January, Singapore and China also agreed to a 30-day mutual visa-free entry for their citizens, close to two months after the proposal was first announced.
The Star
22-04-2025
- Business
- The Star
Experts predict visa-free extension will boost economy
Higher draw: Tourism players and business groups say the move will widely benefit the hospitality and retail sectors. — ONG SOON HIN/TheStar PETALING JAYA: The five-year visa-free extension for Chinese tourists to Malaysia will be more than just a tourism boost as it will potentially have a positive impact on the nation's economy, say tourism players and business groups. Apart from stability, which allows tourism stakeholders to plan their products well ahead, they say positive spillovers can be anticipated for the hospitality and retail sectors. Malaysian Association of Tour and Travel Agents president Nigel Wong said the move allows the industry to better develop the Chinese inbound market. ALSO READ: 'There is stability for the industry to plan ahead and boost efforts to attract more Chinese tourists,' he said, adding that there is increasing demand for Chinese travellers looking for experiential tourism products. 'It's no longer just about the conventional tours. Instead, innovative and creative experiences like culinary tourism, heritage and culture, as well as ecotourism products, are popular with foreign tourists,' he said. He also said the benefits of this move will go beyond the Visit Malaysia 2026 campaign. 'Tourism tends to spike after Visit Malaysia campaigns and this move will tie in very nicely,' he said, referring to the free visa for five years and potentially for another five years for tourists from China. Malaysian Inbound Tourism Association president Mint Leong said the move gives industry players a clear direction when promoting Malaysia to Chinese tourists. 'Malaysia will also have the opportunity to attract more business events and business travellers due to this,' she said. She said Malaysia is also a popular destination for Chinese nationals wanting to escape the winter season, noting how the Heilongjiang province can reach temperatures below 0°C. 'During winter, which lasts from late October to February, they can travel to Malaysia for its warmer climate,' she said. Leong also noted a potential 'thrust' of economic activity for the hospitality sector and long-term rentals. Industry players, she said, can promote niche tourism products such as community and sustainable tourism to woo Chinese tourists. 'This way, they can immerse themselves in the local cultures as they have adequate time to do so,' she said. She added that peak periods for Chinese travellers to Malaysia are during the first 10 days of Chinese New Year celebrations as well as May, July and October. Associated Chinese Chambers of Commerce and Industry of Malaysia treasurer-general Datuk Koong Lin Loong said the move can further spur the national gross domestic product. 'Chinese tourists will feel that there is less hassle due to the visa-free conditions and when they arrive, they will definitely be spending on goods as well as food and beverage. 'The hospitality industry is also set to benefit,' he said. He said visa-free travel can also see Chinese professionals coming over to survey potential business prospects informally.
