Latest news with #NikunjBiyani
Business Upturn
2 days ago
- Entertainment
- Business Upturn
SuperYou launches fermented yeast protein powders in India with Ranveer Singh – claims 100% vegan, gut-friendly nutrition
Actor-entrepreneur Ranveer Singh's health and nutrition brand SuperYou, co-founded with Nikunj Biyani, has expanded into the functional fitness segment with the launch of SuperYou Pro, a protein powder powered by bio-fermented yeast protein technology. Known for its India-first protein wafers and multigrain chips, SuperYou is now bringing the same disruptive innovation to protein supplements. The new range promises 24–27g of clean, complete protein per serving, all nine essential amino acids, zero allergens, and a PDCAAS score of 1.0, matching whey protein quality. Bio-fermented yeast protein – A first for India At the core of SuperYou Pro is bio-fermentation technology, a process designed for smoother absorption and superior digestibility. Unlike conventional whey or soy-based supplements, SuperYou Pro is 100% vegan, non-GMO, and crafted without dairy, soy, or gluten. Nikunj Biyani, Co-founder, said, 'When I discovered bio-fermented protein technology, I knew we had to bring it to India. SuperYou Pro is clean, great-tasting, and high-performing.' Four flavours tailored for performance SuperYou Pro is launching in Chocolate, Cold Coffee, Masala Chai, and Unflavoured variants, catering to gym-goers, runners, and active lifestyle enthusiasts. Ranveer Singh added, 'SuperYou Pro combines plant-based simplicity with whey-level performance – the love your muscles deserve.' Certifications and market reach The product is NABL verified, backed by SGS China and SciEp Australia, and manufactured in a US FDA and GMP-certified facility. Priced at ₹3,000/kg, SuperYou aims to capture 10% of India's protein powder market in 12 months. It is available on Amazon, Flipkart, Blinkit, Zepto, Instamart, and at retail outlets like Wellness Forever, Noble Chemist, Ratnadeep, and 7-Eleven. With this launch, SuperYou continues its mission to make protein consumption fun, functional, and flavourful, pushing India's nutrition industry towards science-backed, clean-label innovations. Ahmedabad Plane Crash Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.
Business Upturn
2 days ago
- Business
- Business Upturn
SuperYou launches protein powder with Indian Masala Chai flavour, alongside chocolate and cold coffee variants
Actor Ranveer Singh's health brand SuperYou, co-founded with Nikunj Biyani, has entered the protein supplements market with the launch of SuperYou Pro, a clean, gut-friendly protein powder powered by bio-fermented yeast protein technology. While the range includes classic Chocolate, bold Cold Coffee, and neutral Unflavoured options, the highlight is the uniquely Indian Masala Chai flavour, designed to bring familiar taste to fitness-focused consumers. The launch blends taste innovation with performance nutrition, catering to gym-goers, athletes, and active lifestyle users. A flavour-packed protein revolution SuperYou Pro delivers 24–27g of clean, complete protein per serving, all nine essential amino acids, zero allergens, and a PDCAAS score of 1.0—on par with whey. The bio-fermentation process ensures smoother absorption and better digestibility, making it suitable for vegans and those avoiding dairy, soy, and gluten. Nikunj Biyani, Co-founder of SuperYou, said, 'We wanted to create a protein powder that's as enjoyable as it is effective. The Masala Chai flavour is a nod to India's cultural roots while keeping health at the forefront.' Market-ready and certified The protein is NABL verified, quality backed by SGS China and SciEp Australia, and made in a US FDA and GMP-certified facility. Priced at ₹3,000/kg, it is available online at Amazon, Flipkart, Blinkit, Zepto, Instamart, and in stores like Wellness Forever, Noble Chemist, Ratnadeep, and 7-Eleven. With its distinctive flavours and science-backed formulation, SuperYou Pro aims to make protein consumption in India more exciting, accessible, and culturally connected. Ahmedabad Plane Crash Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.
Time of India
23-05-2025
- Business
- Time of India
SuperYou forays into protein chips; aims to become Rs 500 crore brand in 5 years
New Delhi: Snacking brand SuperYou , co-founded by Bollywood actor Ranveer Singh and entrepreneur Nikunj Biyani , has expanded its product portfolio with the launch of multigrain protein chips , aiming to capture a larger share of India's fast-growing functional foods market , the company said in a media release. The new chips variants mark SuperYou's entry into the high-protein savory snacks segment, building on the momentum of its Protein Wafer Bars, which sold 1.6 million units within 90 days of launch in November 2024. 'We're taking the guilt out of snacking,' said Ranveer Singh. 'This is a step towards making protein-rich snacks more enjoyable and mainstream.' Nikunj Biyani said that the brand is targeting the ₹500 crore revenue milestone within five years. 'We're not just here to participate—we want to lead and define the protein snacking category in India,' he said. Since its launch, SuperYou has clocked 25–30% month-on-month growth, backed by demand for clean-label, functional snacks, it shared. The company secured Series A funding from Zerodha's Rainmatter Capital in December 2024 to fuel expansion. While the investment amount was undisclosed, the funds are being deployed to scale production and diversify the product lineup with cereals, biscuits, powders, and more snacks. SuperYou is also expanding its reach with an omnichannel distribution strategy, making the new chips available across e-commerce platforms like Amazon, Flipkart, Blinkit, Zepto, and Instamart, as well as in offline stores including Reliance Retail, 7-Eleven, Noble Chemist, and over 1,000 general trade outlets. As India's protein chips market is projected to hit USD 99.3 million by 2030 at a CAGR of 10.8%, SuperYou is betting on early innovation and wide accessibility.
