SuperYou launches fermented yeast protein powders in India with Ranveer Singh – claims 100% vegan, gut-friendly nutrition
Known for its India-first protein wafers and multigrain chips, SuperYou is now bringing the same disruptive innovation to protein supplements. The new range promises 24–27g of clean, complete protein per serving, all nine essential amino acids, zero allergens, and a PDCAAS score of 1.0, matching whey protein quality. Bio-fermented yeast protein – A first for India
At the core of SuperYou Pro is bio-fermentation technology, a process designed for smoother absorption and superior digestibility. Unlike conventional whey or soy-based supplements, SuperYou Pro is 100% vegan, non-GMO, and crafted without dairy, soy, or gluten.
Nikunj Biyani, Co-founder, said, 'When I discovered bio-fermented protein technology, I knew we had to bring it to India. SuperYou Pro is clean, great-tasting, and high-performing.' Four flavours tailored for performance
SuperYou Pro is launching in Chocolate, Cold Coffee, Masala Chai, and Unflavoured variants, catering to gym-goers, runners, and active lifestyle enthusiasts.
Ranveer Singh added, 'SuperYou Pro combines plant-based simplicity with whey-level performance – the love your muscles deserve.' Certifications and market reach
The product is NABL verified, backed by SGS China and SciEp Australia, and manufactured in a US FDA and GMP-certified facility. Priced at ₹3,000/kg, SuperYou aims to capture 10% of India's protein powder market in 12 months.
It is available on Superyou.in, Amazon, Flipkart, Blinkit, Zepto, Instamart, and at retail outlets like Wellness Forever, Noble Chemist, Ratnadeep, and 7-Eleven.
With this launch, SuperYou continues its mission to make protein consumption fun, functional, and flavourful, pushing India's nutrition industry towards science-backed, clean-label innovations.
Ahmedabad Plane Crash
Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.
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