Latest news with #SuperYou
Time of India
6 days ago
- Business
- Time of India
Health-focused food brands clock revenue gains on back of quick commerce, wider reach
HighlightsHealth-focused brands in India see rapid growth with rising incomes. Investment in health-centric snacks surged to $65 million in H1 2025. Quick commerce fuels demand for healthier snack options across cities. Rising consumer awareness in India, higher disposable incomes and expansion of quick commerce are driving growth for health-focused food brands such as Farmley, Yoga Bar, The Whole Truth Foods and SuperYou, multiple founders and investors told momentum has helped several players improve financial performance and attract investments, as healthier snack options gain popularity across urban and smaller 'healthy snacking' market is estimated to be worth about $4 billion and is projected to grow at a pace 3.5 times faster than that of traditional packaged snacks, according to estimates by investors. In FY25, Farmley, backed by DSG Consumer Partners, reported a 60 per cent jump in operating revenue from the previous year to Rs 370 crore. It was Rs 170 crore in FY23. The company became Ebitda profitable in FY25, cofounder Abhishek Agarwal told ET. The Whole Truth, backed by Peak XV Partners, is learnt to have ended FY25 with revenue of around Rs 200 crore, up by over 200 per cent from FY24, when it had registered an 80 per cent increase from the previous year, according to regulatory filings sourced from business intelligence platform Tofler. The company is operating at an annualised revenue run rate (ARR) of Rs 250–300 crore, a person aware of the financials said. SuperYou, launched in November 2024 and cofounded by actor Ranveer Singh, is growing at 25–30 per cent month-on-month and is operating at an ARR of around Rs 80 crore. Rising VC interest This year, investor interest in health-focused food brands has increased. The segment received about $65 million in funding in the first half of 2025, compared with $15 million in all of 2024 and about $20 million in 2023, according to data from Tracxn. In May, Farmley raised $40 million in a round led by global consumer-focused investment firm L Catterton, with participation from DSG Consumer Partners. In February, The Whole Truth secured $15 million in a funding round led by Belgian investment fund Sofina. Salad Days, another emerging player, raised $3.5 million in its maiden institutional round, led by V3 Ventures and Client Associates Alternate Fund (CAAF). Agarwal of Farmley said nearly 40 per cent of the company's overall business now comes from quick commerce platforms. 'The segment is really heating up across price ranges and categories. Consumers are actively seeking good options in the healthy segment that deliver on taste and nutrition,' he said. Growth in quick commerce channels and increasing disposable incomes, he said, are prompting more consumers to experiment with better-for-you snacks. 'How we tap into demand from tier-III cities will define how we scale offline distribution,' Agarwal said. According to data from Unicommerce, online orders for healthy staples and snacks in FY25 increased by 60 per cent from the previous year, with tier-III cities showing a 90 per cent jump. Mass brands gain Executives said investors are favouring companies that balance affordability with health-focused positioning. 'When you're Ebitda profitable, targeting a larger TAM and offering a health-plus product at Rs 30–40, you tend to attract significantly more investor interest,' said Suhasini Sampath, cofounder of Yoga Bar, which is operating at an ARR of Rs 300–400 crore. 'By contrast, premium brands with niche audiences and high valuations are facing more scrutiny.' Peak XV's principal Abhishek Mohan said quick commerce has transformed how consumers discover and access food brands. 'Impulse categories like snacks are ideally suited to the format, and healthy brands that deliver on convenience are seeing a strong lift,' he said. Peak XV has backed The Whole Truth and Mumbai-based The Health Factory, which makes high-protein breads. The growing preference for clean-label and additive-free foods is no longer limited to the metros and tier-II cities. Fireside Ventures vice president Ankita Balotia said the key challenges now lie in improving access, affordability and taste. 'Consumers today are far more conscious about what they and their families consume. But price sensitivity and taste parity with mainstream snacks are still important,' she said. Among larger incumbents, Marico-backed True Elements' revenue in FY24 grew by 33 per cent from the previous year to Rs 76 crore, while Tata Consumer's Soulfull business posted a 48 per cent increase to Rs 95 crore.
Time of India
6 days ago
- Business
- Time of India
Health-focused food brands clock revenue gains on back of quick commerce, wider reach
Rising consumer awareness in India, higher disposable incomes and expansion of quick commerce are driving growth for health-focused food brands such as Farmley , Yoga Bar , The Whole Truth Foods and SuperYou, multiple founders and investors told ET. This momentum has helped several players improve financial performance and attract investments, as healthier snack options gain popularity across urban and smaller markets. India's 'healthy snacking' market is estimated to be worth about $4 billion and is projected to grow at a pace 3.5 times faster than that of traditional packaged snacks, according to estimates by investors. In FY25, Farmley, backed by DSG Consumer Partners, reported a 60 per cent jump in operating revenue from the previous year to Rs 370 crore. It was Rs 170 crore in FY23. The company became Ebitda profitable in FY25, cofounder Abhishek Agarwal told ET. The Whole Truth, backed by Peak XV Partners, is learnt to have ended FY25 with revenue of around Rs 200 crore, up by over 200 per cent from FY24, when it had registered an 80 per cent increase from the previous year, according to regulatory filings sourced from business intelligence platform Tofler. The company is operating at an annualised revenue run rate (ARR) of Rs 250–300 crore, a person aware of the financials said. SuperYou, launched in November 2024 and cofounded by actor Ranveer Singh , is growing at 25–30 per cent month-on-month and is operating at an ARR of around Rs 80 crore. Rising VC interest This year, investor interest in health-focused food brands has increased. The segment received about $65 million in funding in the first half of 2025, compared with $15 million in all of 2024 and about $20 million in 2023, according to data from Tracxn. In May, Farmley raised $40 million in a round led by global consumer-focused investment firm L Catterton, with participation from DSG Consumer Partners. In February, The Whole Truth secured $15 million in a funding round led by Belgian investment fund Sofina. Salad Days, another emerging player, raised $3.5 million in its maiden institutional round, led by V3 Ventures and Client Associates Alternate Fund (CAAF). Agarwal of Farmley said nearly 40 per cent of the company's overall business now comes from quick commerce platforms. 'The segment is really heating up across price ranges and categories. Consumers are actively seeking good options in the healthy segment that deliver on taste and nutrition,' he said. Growth in quick commerce channels and increasing disposable incomes, he said, are prompting more consumers to experiment with better-for-you snacks. 'How we tap into demand from tier-III cities will define how we scale offline distribution,' Agarwal said. According to data from Unicommerce, online orders for healthy staples and snacks in FY25 increased by 60 per cent from the previous year, with tier-III cities showing a 90 per cent jump. Mass brands gain Executives said investors are favouring companies that balance affordability with health-focused positioning. 'When you're Ebitda profitable, targeting a larger TAM and offering a health-plus product at Rs 30–40, you tend to attract significantly more investor interest,' said Suhasini Sampath, cofounder of Yoga Bar, which is operating at an ARR of Rs 300–400 crore. 'By contrast, premium brands with niche audiences and high valuations are facing more scrutiny.' Peak XV's principal Abhishek Mohan said quick commerce has transformed how consumers discover and access food brands. 'Impulse categories like snacks are ideally suited to the format, and healthy brands that deliver on convenience are seeing a strong lift,' he said. Peak XV has backed The Whole Truth and Mumbai-based The Health Factory, which makes high-protein breads. The growing preference for clean-label and additive-free foods is no longer limited to the metros and tier-II cities. Fireside Ventures vice president Ankita Balotia said the key challenges now lie in improving access, affordability and taste. 'Consumers today are far more conscious about what they and their families consume. But price sensitivity and taste parity with mainstream snacks are still important,' she said. Among larger incumbents, Marico-backed True Elements' revenue in FY24 grew by 33 per cent from the previous year to Rs 76 crore, while Tata Consumer's Soulfull business posted a 48 per cent increase to Rs 95 crore.
Economic Times
6 days ago
- Business
- Economic Times
Health-focused food brands clock revenue gains on back of quick commerce, wider reach
Rising consumer awareness in India, higher disposable incomes and expansion of quick commerce are driving growth for health-focused food brands such as Farmley, Yoga Bar, The Whole Truth Foods and SuperYou, multiple founders and investors told momentum has helped several players improve financial performance and attract investments, as healthier snack options gain popularity across urban and smaller 'healthy snacking' market is estimated to be worth about $4 billion and is projected to grow at a pace 3.5 times faster than that of traditional packaged snacks, according to estimates by FY25, Farmley, backed by DSG Consumer Partners, reported a 60% jump in operating revenue from the previous year to Rs 370 crore. It was Rs 170 crore in FY23. The company became Ebitda profitable in FY25, cofounder Abhishek Agarwal told Whole Truth, backed by Peak XV Partners, is learnt to have ended FY25 with revenue of around Rs 200 crore, up by over 200% from FY24, when it had registered an 80% increase from the previous year, according to regulatory filings sourced from business intelligence platform Tofler. The company is operating at an annualised revenue run rate (ARR) of Rs 250–300 crore, a person aware of the financials said. SuperYou, launched in November 2024 and cofounded by actor Ranveer Singh, is growing at 25–30% month-on-month and is operating at an ARR of around Rs 80 crore. Rising VC interest This year, investor interest in health-focused food brands has increased. The segment received about $65 million in funding in the first half of 2025, compared with $15 million in all of 2024 and about $20 million in 2023, according to data from May, Farmley raised $40 million in a round led by global consumer-focused investment firm L Catterton, with participation from DSG Consumer Partners. In February, The Whole Truth secured $15 million in a funding round led by Belgian investment fund Sofina. Salad Days, another emerging player, raised $3.5 million in its maiden institutional round, led by V3 Ventures and Client Associates Alternate Fund (CAAF). Agarwal of Farmley said nearly 40% of the company's overall business now comes from quick commerce platforms. 'The segment is really heating up across price ranges and categories. Consumers are actively seeking good options in the healthy segment that deliver on taste and nutrition,' he in quick commerce channels and increasing disposable incomes, he said, are prompting more consumers to experiment with better-for-you snacks. 'How we tap into demand from tier-III cities will define how we scale offline distribution,' Agarwal to data from Unicommerce, online orders for healthy staples and snacks in FY25 increased by 60% from the previous year, with tier-III cities showing a 90% jump. Mass brands gain Executives said investors are favouring companies that balance affordability with health-focused positioning. 'When you're Ebitda profitable, targeting a larger TAM and offering a health-plus product at Rs 30–40, you tend to attract significantly more investor interest,' said Suhasini Sampath, cofounder of Yoga Bar, which is operating at an ARR of Rs 300–400 crore. 'By contrast, premium brands with niche audiences and high valuations are facing more scrutiny.'Peak XV's principal Abhishek Mohan said quick commerce has transformed how consumers discover and access food brands. 'Impulse categories like snacks are ideally suited to the format, and healthy brands that deliver on convenience are seeing a strong lift,' he said. Peak XV has backed The Whole Truth and Mumbai-based The Health Factory, which makes high-protein growing preference for clean-label and additive-free foods is no longer limited to the metros and tier-II Ventures vice president Ankita Balotia said the key challenges now lie in improving access, affordability and taste.'Consumers today are far more conscious about what they and their families consume. But price sensitivity and taste parity with mainstream snacks are still important,' she larger incumbents, Marico-backed True Elements' revenue in FY24 grew by 33% from the previous year to Rs 76 crore, while Tata Consumer's Soulfull business posted a 48% increase to Rs 95 crore.
Time of India
23-05-2025
- Business
- Time of India
SuperYou forays into protein chips; aims to become Rs 500 crore brand in 5 years
New Delhi: Snacking brand SuperYou , co-founded by Bollywood actor Ranveer Singh and entrepreneur Nikunj Biyani , has expanded its product portfolio with the launch of multigrain protein chips , aiming to capture a larger share of India's fast-growing functional foods market , the company said in a media release. The new chips variants mark SuperYou's entry into the high-protein savory snacks segment, building on the momentum of its Protein Wafer Bars, which sold 1.6 million units within 90 days of launch in November 2024. 'We're taking the guilt out of snacking,' said Ranveer Singh. 'This is a step towards making protein-rich snacks more enjoyable and mainstream.' Nikunj Biyani said that the brand is targeting the ₹500 crore revenue milestone within five years. 'We're not just here to participate—we want to lead and define the protein snacking category in India,' he said. Since its launch, SuperYou has clocked 25–30% month-on-month growth, backed by demand for clean-label, functional snacks, it shared. The company secured Series A funding from Zerodha's Rainmatter Capital in December 2024 to fuel expansion. While the investment amount was undisclosed, the funds are being deployed to scale production and diversify the product lineup with cereals, biscuits, powders, and more snacks. SuperYou is also expanding its reach with an omnichannel distribution strategy, making the new chips available across e-commerce platforms like Amazon, Flipkart, Blinkit, Zepto, and Instamart, as well as in offline stores including Reliance Retail, 7-Eleven, Noble Chemist, and over 1,000 general trade outlets. As India's protein chips market is projected to hit USD 99.3 million by 2030 at a CAGR of 10.8%, SuperYou is betting on early innovation and wide accessibility.
Hindustan Times
19-05-2025
- Lifestyle
- Hindustan Times
From Khloe's protein popcorn to Ranveer's protein bars: Is protein craze worth the hype?
Once the darling of gym-goers and fitness fanatics, protein has officially broken out of the shaker bottle and into mainstream pantries. From celebrity-backed launches such as US media personality Khloé Kardashian's Khloud Protein Popcorn and actor Zac Efron promoting a protein-rich porridge to actor Ranveer Singh's SuperYou protein wafer bars, and household staples such as Amul's high-protein kulfi, the message is clear: Protein is going pop! The craze doesn't stop there: Think protein bread, protein coffee, high-protein roti and idli mixes, cookies, chips, and even water. As brands race to pack a protein punch into everyday foods, one wonders: Is this just another health trend, or a much-needed shift in dietary awareness? Experts say it's a bit of both. 'Protein is essential for muscle repair and performance, especially for those who train intensely,' says Kushal Pal Singh, fitness and performance expert at Anytime Fitness. 'But even those who are moderately active need it, to maintain metabolic health, support hormone functions, and fuel daily activity.' While fitness enthusiasts may benefit from a higher intake, Kushal emphasises the need for personalised protein consumption, based on activity level, age, and health status: 'The key is not more, but enough.' From high-protein cookies to shakes with celebrity endorsements, the booming market of protein-enriched foods is both a reflection of growing awareness and clever marketing. 'Many of these products are convenient, but not all are healthy,' warns Vidhi Chawla, dietician and founder of FISICO Diet and Aesthetic Clinic. 'Some high-protein snacks are also loaded with sugars, sodium, and artificial additives.' She advises consumers to read nutrition labels carefully, choosing products with high-quality protein, minimal processing, and low in unhealthy fats and sugars. 'Whole foods such as fish, legumes, dairy, and lean meats are still the gold standard,' she explains. Indian diets are full of protein-rich options, says Vedika, listing vegetarian sources such as paneer, curd, lentils, and chickpeas, as well as non-vegetarian options such as chicken, fish, and eggs. 'Vegans can turn to tofu, sprouts, quinoa, and a mix of nuts and seeds to meet their needs.' The recently updated Indian Council of Medical Research (ICMR) guidelines also recommend a minimum of 1 gram per kilogram of body weight, signalling a shift in nutritional priorities across the board. Despite its newfound popularity, misconceptions about protein persist. 'One major myth is that eating more protein will automatically give you more muscle,' says Kushal. 'But once your body's needs are met, the excess can be stored as fat. For those with kidney concerns, high protein intake may require medical supervision,' he adds. Another myth? That only athletes need to worry about protein. 'Even sedentary individuals and the elderly need adequate amounts for tissue repair, immune health, and basic bodily functions,' notes Jitendra, adding, 'Protein is essential, but it's not magic. It's one part of the bigger picture: A healthy, informed lifestyle.' While protein is vital, more is not always better. Overconsumption, especially from processed sources, can have side effects. For one, it may place undue stress on the kidneys and displace other essential nutrients in the diet, such as fibre, vitamins, and healthy fats. 'There's also growing evidence linking excessive intake of processed meats with increased risk of heart disease and certain cancers,' Vidhi adds. Jitendra Chouksey, health educator and founder of Fittr, says that there has been a noticeable increase in the demand for protein-rich snacks and products. However, meeting protein needs through whole foods should be the priority. Supplements and packaged snacks should be considered only for convenience or when dietary intake is insufficient. According to Vedika Premani, clinical dietician at Mumbai's Sir HN Reliance Foundation Hospital, a healthy adult typically needs 0.8 to 1 gram of protein per kilogram of body weight. The amount increases for those engaged in more physical activity.
