5 days ago
SRH owner Sun TV Network buys UK's Northern Superchargers cricket franchise for Rs 1,168.6 crore
Sun TV Network Limited announced on Friday (July 18) that it has completed the acquisition of 100% equity of Northern Superchargers Limited, one of the eight franchises of The Hundred, a professional cricket league run by the England & Wales Cricket Board.
According to its filing with the BSE and NSE, the Chennai-based media and sports company will pay GBP 100.5 million (approximately ₹1,168.6 crore) in cash for the acquisition. The purchase is being made through the automatic route under RBI regulations, and completion is expected on or before December 31, 2025.
This marks Sun TV's latest global sports venture after owning the IPL team Sunrisers Hyderabad and the SA20 team Sunrisers Eastern Cape. Sun TV stated that the deal is aligned with its strategy to expand its global footprint in sports, particularly cricket, and build on the growing popularity of The Hundred internationally.
Northern Superchargers Limited, incorporated in the UK in May 2019, operates in the cricket industry. The franchise reported revenues of GBP 1.89 million in FY24, slightly lower than GBP 1.99 million in FY23.
Sun TV emphasized that the acquired entity is already profitable, and they expect the league to deliver greater financial success given the rising global interest.
The board of Sun TV approved the deal during its meeting on July 18, which started at 2:30 PM and concluded at 3:40 PM. Post-acquisition, Northern Superchargers will become a wholly-owned subsidiary of Sun TV Network.
No related-party transactions were involved, and the promoters of Sun TV do not have any prior interest in the entity. The acquisition is entirely cash-funded via authorised banking channels.
Sun TV stated in its disclosure:
'We are enhancing our global footprint into sports and are investing into a Club that is part of 'The Hundred', which is already profitable and poised for greater financial success.'
The move cements Sun TV's presence in cricket leagues across three major regions — India, South Africa, and now the United Kingdom.
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Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.
