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Norton Adds Audio And Visual Deepfake Protection On Mobile
Norton Adds Audio And Visual Deepfake Protection On Mobile

Scoop

time05-08-2025

  • Scoop

Norton Adds Audio And Visual Deepfake Protection On Mobile

Norton, a leader in Cyber Safety and part of Gen (NASDAQ: GEN), has launched AI-powered deepfake protection in the Norton Genie AI Assistant on Norton 360 mobile apps. Currently in early access phase, Norton Deepfake Protection enables people to defend themselves from malicious AI-generated audio and video content. Initially available on select Microsoft Copilot+ PCs, people can now protect themselves not only from everyday scams, but also AI scams even if they don't have an AI PC. Norton Deepfake Protection in the Genie AI Assistant includes the ability to analyse audio and visual content for signs of manipulation. Beyond detecting AI-generated voices used in fraudulent schemes, the feature provides an added layer of contextual protection by spotting inconsistencies or faint deformations in the physical features of people appearing in videos. If a harmful deepfake is detected, the Genie AI Assistant will provide conversational Cyber Safety guidance and suggestions on what to do next. 'As AI-generated voices and faces become harder to distinguish from the real thing, trust is rapidly becoming one of the most fragile elements of our digital lives,' said Leena Elias, Chief Product Officer at Gen. 'The line between truth and deception is blurring, especially when malicious actors can abuse AI to create scams that replicate voices and imagery with startling realism. This is why we've made our deepfake protection accessible to people who don't have AI hardware, so they can confidently navigate and consume digital content without second-guessing what they see or hear.' Currently, Norton Deepfake Protection in Genie Scam Protection supports English-language YouTube videos with plans to expand platform and language support in future updates. To check for signs of scams in video content, people can upload YouTube links to Norton Genie AI Assistant and receive real-time guidance on the authenticity of a video. If malicious AI-generated content is found, the Genie AI Assistant will flag it and provide advice on what to do next. The early access version of Norton Deepfake Protection is currently available in Norton 360 mobile products in the US, UK, Australia, and New Zealand, across Android and iOS devices with desktop support coming soon. The focus at Norton on AI-powered scam protection won't stop here. Later in the year, deepfake protection for AI PCs will extend to devices powered by Intel chipsets, and more advanced detection capabilities will be available on both desktop and mobile platforms. For more information, visit

Norton adds AI-powered deepfake detection to Genie assistant
Norton adds AI-powered deepfake detection to Genie assistant

Techday NZ

time31-07-2025

  • Techday NZ

Norton adds AI-powered deepfake detection to Genie assistant

Norton has introduced deepfake detection capabilities in its Norton Genie AI assistant, now available via early access in the Norton 360 mobile app. The new feature enables users to analyse audio and visual content for indications of manipulation, such as AI-generated voices or altered images. It is currently accessible on mobile devices in the US, UK, Australia, and New Zealand, with support for desktop environments expected in the near future. Detection features Norton Deepfake Protection in the Genie AI Assistant allows users to review videos and audio files for signs that they may have been tampered with using artificial intelligence techniques. The detection system works by evaluating for inconsistencies or subtle deformations in the physical characteristics of individuals presented in video content. The tool extends beyond identifying deepfake voices, and instead focuses on a broader range of manipulation, including changes to facial features and movements that typically occur in AI-generated multimedia scams. If the Genie AI Assistant recognises potential deepfake material, it immediately provides users with relevant cybersecurity guidance and suggestions for next steps. Leena Elias, Chief Product Officer at Gen, commented on the significance of the new feature. She stated: "As AI-generated voices and faces become harder to distinguish from the real thing, trust is rapidly becoming one of the most fragile elements of our digital lives. The line between truth and deception is blurring, especially when malicious actors can abuse AI to create scams that replicate voices and imagery with startling realism. This is why we've made our deepfake protection accessible to people who don't have AI hardware, so they can confidently navigate and consume digital content without second-guessing what they see or hear." The early access version focuses initially on English-language YouTube videos. Users are able to upload YouTube links to the Genie AI Assistant, which then analyses the video for manipulation and provides real-time feedback on its authenticity. According to Norton, if potentially malicious AI-generated content is found, the Assistant will flag it and supply practical advice on how to proceed. Planned improvements and rollout The deepfake detection system is currently available in Norton 360 mobile products on both Android and iOS platforms, with expansion to desktop environments in progress. The company has also shared intentions to widen the tool's reach, with future updates planning to add more languages and platforms for deepfake analysis. In addition, later in the year, support for deepfake protection will include AI PCs powered by Intel chipsets. Norton stated that these devices will benefit from further-advanced detection capabilities on both desktop and mobile applications. The launch reflects the ongoing shift in cybersecurity priorities driven by the increasing sophistication of AI-generated scams. Cybercriminals have turned to deepfakes as a tool to impersonate people and spread misinformation, leading to greater concerns for digital identity verification and safety. The new protection methods aim to address these risks by giving individuals the ability to check questionable audio or video content before it has a real-world impact. Norton's development of new deepfake monitoring capabilities forms part of broader efforts to protect consumers from a range of AI-based scams. The company has indicated it will continue to expand its scam protection offerings across its suite of digital safety products. Follow us on: Share on:

Lenovo 15.6″ Ideapad 1 Laptop Could Be Cheaper Than Your Headphones for Limited Back-to-School Deal
Lenovo 15.6″ Ideapad 1 Laptop Could Be Cheaper Than Your Headphones for Limited Back-to-School Deal

Gizmodo

time21-07-2025

  • Business
  • Gizmodo

Lenovo 15.6″ Ideapad 1 Laptop Could Be Cheaper Than Your Headphones for Limited Back-to-School Deal

Whether you're working from home, studying, or just want a handy laptop, it can be expensive to sort things out. Laptops that run well tend to be a fair amount of money, so it always helps to know what you actually want it for, but also to keep an eye out for great budget options, and better yet, times when those ones are on sale. Well, Best Buy currently has the excellent Lenovo Ideapad 1 Laptop down from $250 to $200, which is a 20% discount. This deal's good enough that we're not expecting it to last very long though, so if you do want to buy it, be quick. You also get one month of Xbox Game Pass Ultimate and Norton 360 thrown in for free. See at Best Buy Having a great laptop just lets you be productive, or creative, in more places and far more easily. Sometimes your phone just isn't going to do it, and that's when it really helps to have a good laptop at home. It means you can set it up on a desk, but you can also take it with you to work or college, or just use it on your commute as you need to. Well, the Lenovo Ideapad 1 comes with a lovely 15.6-inch HD screen that'll make sure you can see all the details you need to, no matter what you're working on. It comes with 4GB of RAM and an Intel Celeron N4500 processor to make sure it can keep up with your demands, and it can do an alright job of low-level multitasking. it also has 128GB of storage to help you save important documents too. You're going to be best off storing everything on the cloud with this one, or just having a good portable SSD, but it's a very solid baseline. Along with all of that, it comes with Windows 11 Home, which means you'll have no issues with your operating systems for a while, and it has a solid battery life as well. It even has fast-charging, which is a huge help when you're in desperate need of a burst of energy. It's easy to understand why this laptop would normally go for $250, and it makes the chance to save $50 on it that much more enticing. The freebies help a fair bit as well. Just make sure you don't wait around for too long, or you'll miss out on this chance to save some money. See at Best Buy

Norton Adds Genie AI to Crush Online Scammers
Norton Adds Genie AI to Crush Online Scammers

CNET

time13-06-2025

  • Business
  • CNET

Norton Adds Genie AI to Crush Online Scammers

Remember when email and text scams were riddled with grammatical errors that were easy to spot? Those days are gone, thanks to artificial intelligence tools that make it easier for scammers to create highly personalized and flawlessly written messages. Ironically, the most effective way to stop these next-level scams is to deploy the same AI technology used to create them. Norton, a leader in cybersecurity and creator of the AI-powered Genie app, has now added Genie Scam Protection to most of its Norton 360 antivirus and online protection plans at no additional cost. This is welcome news for anyone who's concerned about their online safety because it means you can put Norton 360's AI cybersecurity tools to work for you without having to use a second app. Go ahead, click on it With Genie AI now built into Norton's existing cybersecurity services, you don't need to lift a finger to find out if a text, email, website or link is a scam. Genie's AI engine detects hard-to-spot phishing and smishing (text message) scams across web and mobile by scanning through words and images to spot hidden scam patterns. Not only does the AI analyze the text, it looks for contextual cues in much the same way you would, allowing it to identify many of the sneakiest scams. Norton 360's built-in Private Browser also allows you to shop and do your banking, worry-free. If something isn't flagged but still looks suspicious, you can ask Genie's scam assistant for instant feedback. The Genie dashboard shows you how many scams the AI assistant has detected. Norton says that scammers target U.S. adults with nearly nine scam attempts every week, so that number might add up faster than you think. A Norton online protection plan for everyone Each Norton 360 plan includes Norton's antivirus, malware, ransomware and hacking tools, the newly added Genie AI scam protection, and Norton's Virus Protection Promise. The plans mostly differ by the number of devices covered, security perks and price. Norton AntiVirus Plus (now $29.99 the first year) covers one PC, Mac, tablet or phone. The 360 Standard plan (now $39.99 the first year) covers three devices and adds a virtual private network (VPN) and dark-web monitoring. The 360 Deluxe (now $49.99 the first year) covers five devices and throws in 50GB of cloud backup. Lastly, 360 with LifeLock Select Plus (now $99.99 the first year) is a smart choice for families, as it covers ten devices and has 250GB of cloud backup. It also gives you peace of mind, reimbursing you up to $1 million if you experience a financial loss due to identity theft. No matter which plan fits your needs, you can try it for 60 days with no upfront cost. When Genie starts showing you how many cyber threats have come your way, you'll be glad you did.

Norton 360 Deluxe antivirus review
Norton 360 Deluxe antivirus review

Tom's Guide

time10-06-2025

  • Business
  • Tom's Guide

Norton 360 Deluxe antivirus review

When it seems like there is a security hole everywhere you click on a computer or mobile device, Norton 360 Deluxe is a welcome relief. There are extensive security protections available, beyond what we've found offered in some of the other best antivirus apps. And, like hugely popular tax preparation app TurboTax, Norton 360 is incredibly intuitive to makes Norton 360 a top overall pick in the category has to do with the added security protection. You can do a quick antivirus scan, a full scan, and then a much deeper scan that runs during startup and before Windows loads. Ransomware protection creates a backup of important files -- even the ones held in the UEFI (what used to be called the BIOS). The more we explored the app, the more features we found, and we were pleased to find they were not just meaningless add-ons. You can protect your identity using a webcam blocker, get a warning on websites before you visit them, and even ward off botnets. Bitdefender Total Security is still our top pick for antivirus software, but that mostly comes down to value. Both McAfee+ Premium and Norton 360 Deluxe are more expensive for the core security features that all three products offer -- including ransomware protection. Bitdefender limits file transfers in their VPN to 200MB per day and the password manager is a trial version, but the antivirus features are just as robust as anything on the market -- for less. Our other gripe with Norton 360 Deluxe: It tends to ping you about upgrading quite often. We get it: Norton is a powerhouse and they have a lot to offer. But we could stand to hear about it via pop-ups for their privacy monitoring assistance and system performance apps a little less frequently. We always evaluate antivirus software according to the normal annual pricing, not the first year deals which tend to change frequently. We've even seen two different websites offer markedly different first-year pricing, so that pricing is a bit too fluid. Norton 360 Deluxe costs $119.99 per year (after the first year) for up to five devices. That's the same price as McAfee+ Essential which also protects five devices. However, we strongly prefer the McAfee+ Premium subscription in terms of pricing because it protects unlimited devices in your home for $149.99 per Bitdefender Total Security offers equally robust security protection features as both Norton 360 Deluxe and McAfee+ Premium, but for a lower price of $109.99. So what's included in Norton 360 Deluxe that makes it a compelling antivirus option? For starters, there are several differentiators that might be worth considering for $10 more per year than Bitdefender, and even compared to protecting unlimited devices with McAfee+ Premium. The security features are so extensive that it takes quite some time to find them all. Norton 360 Deluxe includes intrusion protection against botnets, brute force attacks, and file and print sharing vulnerabilities. You can block access to your webcam and start apps in a protected 'sandbox mode' to make sure they are not infected. A Safe Search feature shows you a warning before visiting any iffy website, explaining any risks involved. And, a rescue disk feature lets you generate a full ISO, or digital copy, of your disk or save everything to a USB drive. That's a long list. For scanning, we really liked the ability to do a very quick scan that only lasts a few seconds, looking for the most obvious problems. Unlike most antivirus apps we've tested, Norton 360 Deluxe then lets you choose from many deeper scanning options -- a full scan, choosing specific folders, scanning only critical files, and then doing a deep scan that runs before Windows loads. The full scan is not quite comparable to the full scan in other antivirus apps because it only took about four minutes, whereas the full pre-boot deep scan took about 35 minutes. Overall, the antivirus scanning options are more extensive than most apps. Norton 360 Deluxe also offers parental protection for your kids, up to five devices. It's somewhat basic but you can control usage time, which sites to block, and even where access is allowed. The included VPN is also powerful. It can disable your internet connection if you visit a site that's compromised and supports split tunneling, allowing some sites to bypass the VPN. One huge bonus with Norton 360 Deluxe is the Genie Scam Protection. It's an AI bot that scans for threats, warns you about websites, and can even protect you from text message threats. Genie even has a chatbot mode where you can ask it about specific websites and whether they are safe. To use the Genie on mobile to ask about text scams, you have to install the Genie app. In order to gauge antivirus detection ability, we reference the testing done by independent labs: SE Labs, AV Test and AV Comparatives. In AV Comparatives March 2025 Malware Protection Test, Norton received a 99.96% antivirus protection rate, blocking 10,026 files and allowing four through, but produced 10 false positives. McAfee and Avast had similar scoring here, while Bitdefender performed ever so slightly better. In AV Test's Jan/February 2025 Product Review and Certification Report, Norton scored a 6 out of 6 for protection against malware attacks, and produced only 3 false positives. Norton also participated in SE Labs' October - December 2023 Endpoint Security Home Protection testing, where they scored 100% accuracy in 100% protection against general and targeted attacks and showed zero response to false positives. As you might expect from a mature and well-known product, Norton 360 Deluxe is fast and reliable. We tested the app on an Apple iPhone 16 Pro Max, a Windows computer with 32GB of RAM, and an Apple iMac with 24GB of RAM. The full scan took about four minutes to scan 927K files. That's a bit surprising because both Bitdefender Total security and McAfee+ Premium took around 30 minutes and scanned 1.5M on the same test computer. The reason is that Norton does more of a deep scan before Windows even loads. Oddly, that Startup Scan (as Norton calls it) took 35 minutes and did not report on how many files it found. As for the included VPN, we tested a 150MB download and didn't notice any speed difference whether we had the VPN enabled or not. That finding is the same as the McAfee+ Premium speed test with the VPN, whereas the download with Bitdefender took a bit longer with the VPN enabled. The reason might have to do with how fast the servers are for each product. One discovery with Norton 360 Deluxe is that the 'extras' beyond the antivirus scanning, ransomware protection and included VPN are a mixed bag. Some are powerful and useful, even if advanced features require you to pay for an added subscription. For example, we liked all of the privacy and identity theft features that are included, although they are mostly there as alerts. You can scan the dark web for your email, social security number, and even your mother's maiden name to find any known privacy threats. The downside is that you'll need the Privacy Monitor Assistant add-on that costs $109.99 per year to actually fix any issues automatically, as opposed to fixing them yourself manually. In some tests, the privacy monitoring flagged the wrong person. It showed alerts for someone living at different addresses, which seems like false alarms. Overall, the fact that you have to manually delete old accounts and fix vulnerabilities could mean some users won't bother to take the time -- or will choose to upgrade to the more advanced automatic assistance. Norton also provides plenty of performance features as well. You can check whether software on your computer needs to be updated -- and that's more of a security feature than you might realize. Outdated software is often a huge hole that attackers use to breach a system.. You can also remove junk files and even speed up your computer by disabling some startup files. We bumped into some promotions to upgrade to Norton Utilities for performance boosts. That product costs $69.99 per year. For example, we found 417 broken registries on a PC, but only Norton Utilities lets you fix backups are only supported on Windows, although you can view archives from other devices. Another slight 'gotcha' is the cloud backup limit is for all devices, not per device. A 'protection promise' that says you can get a full refund if you are not able to remove a virus applies to all versions of Norton 360 Deluxe on any platform. We mentioned earlier how Norton 360 Deluxe reminded us of a tax preparation app like TurboTax. That is not a diss. Millions of people use these well-known programs, so they have to be easy to navigate for non-technical users. Norton 360 Deluxe uses a familiar, almost reassuring interface where anything important or that you have to click on is in yellow, like a school bus. Thankfully, the app also shows the most common features front and center. There is a row of buttons on the left for security, performance, privacy and identity. In each section, the most common functions are the most obvious, and then you can drill down to more advanced features. There's even a search function similar to TurboTax for finding features quickly. That makes it easy and quick to find for experienced users and hard to miss for those less experienced ones. Norton offers 24/7 support through online chat or phone. There did not appear to be a way to open a support ticket by email. You can also post in a community forum and, surprisingly, you can also contact tech support through Twitter(X) and Facebook, but that is only for general questions. The online chat starts with a virtual agent that was helpful about an issue related to cloud storage on Mac. A human agent took five minutes to respond and resolved the issue. (Oddly, the virtual bot provided the wrong answer, though the tech contradicted and corrected that advice.) Norton 360 Deluxe is one of the best and most intuitive antivirus apps around, it has extensive features to help you stay protected from security threats, from ransomware protection to botnet blockers, the price is reasonable compared to Bitdefender, and it gets props for having so many antivirus scanning modes. Though our other top pick, Bitdefender, costs $10 less, we'd say McAfee+ Premium is arguably a better value for those with many devices because it protects unlimited devices for about $40 more per month. However, Norton 360 is a thorough and feature-rich choice for those who know they have a set number of devices to protect. Our only caveat is we wish the app didn't prompt us to upgrade to advanced tools so often.

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