Latest news with #NovaWater
Zawya
14-07-2025
- Business
- Zawya
Platformance and Mindshare KSA drive app-led growth for Nova Water in Saudi Arabia
Riyadh, KSA — In an ambitious move to take control of its sales channel, leading Saudi bottled water brand Nova Water has successfully transformed its mobile app into a high performing commercial engine, thanks to a results focused performance campaign executed by Platformance in collaboration with Mindshare KSA. In a category where shelf competition is fierce and price often becomes the default differentiator, Nova Water sought to go beyond third party retail channels and establish a direct relationship with its customers. The brand's goal: boost app orders, increase customer acquisition, and enhance margins through a digitally led sales model. Platformance and Mindshare KSA responded with a full funnel strategy centred on business outcomes. The campaign unfolded in two phases: first, acquiring high-value users through precision targeting and seasonal campaigns; second, converting installs into orders by shifting optimization toward purchase behavior. Custom creatives, real time performance data, and weekly optimization cycles allowed the team to continually refine the campaign. The results were impressive: 4x increase in app installs 200% uplift in conversion rates 26% install-to-order rate — far exceeding the industry benchmark of 10% 55% of orders came from new customers within four months 'These outcomes were driven by aligning every media dollar with business goals,' said Waseem Afzal, Founder and CEO of Platformance. 'Rather than optimize for engagement, we focused on what really matters: acquiring and converting high-value users at scale.' Najem Awar, Senior Marketing Director at Nova Water, praised the impact: 'Platformance proved to be an essential part of our activation, driving results for our performance campaign. The attention to detail with their data-driven strategy allowed our brand to reap results.' This case stands as a testament to how brands in the region can reclaim control of their digital sales channels by integrating media, data, and business KPIs. Platformance's outcome-based approach continues to redefine what performance marketing can achieve in the MENA region.
Arab News
21-06-2025
- Business
- Arab News
Nova Water signs MoU with Saudi NCVC to plant 200,000 trees
Nova Water, a bottled drinking water company, has signed an MoU with the Saudi National Center for Vegetation Cover Development and Combating Desertification to plant 200,000 trees across the Kingdom by 2030. This initiative underscores Nova's ongoing environmental mission to reduce its ecological footprint and protect local ecosystems — while directly contributing to the overarching goals of the Saudi Green Initiative. It marks the latest step taken by the company to combat desertification, advance the development of a sustainable water ecosystem and safeguard the Kingdom's future. The agreement was officially signed by Dr. Khalid bin Abdullah Al-Abdulqader, CEO of NCVC, and Sulayman Serdar Seyhanli, CEO of Nova Water. The collaboration focuses on four core areas: identifying key locations for reforestation, prioritizing the use of native plant species, engaging Nova employees in afforestation activities, and supporting the rehabilitation of Saad National Park, located near the company's facilities in Rumah, 120 km east of Riyadh. Seyhanli said: 'At Nova Water, we understand the importance of implementing innovative environmental solutions in the water sector. Our agreement with the NCVC is a testament to our unwavering support for national sustainability initiatives. Together, we are building a greener future while aligning with the ambitions of Vision 2030 and contributing to the protection and expansion of the Kingdom's natural green cover.' He added: 'As a natural partner of the Saudi Green Initiative, this agreement represents a carefully planned execution strategy — covering irrigation, planting, and the ongoing care of seedlings across agreed-upon areas.' Our reforestation efforts will span the next six years, from 2025 through to 2030, and will culminate in the successful planting of 200,000 trees and shrubs across Saudi Arabia. We are fully committed to seeing this goal through.' This ambitious program seeks to create long-term environmental and social impact, including restoring native wildlife habitats, rehabilitating decertified lands, and enhancing biodiversity. Ultimately, it will support rainfall regeneration, provide shelter and food for local fauna, and contribute to rebalancing fragile ecosystems — which are the very objectives the NCVC was established to fulfill since its inception in 2021.
Zawya
17-06-2025
- Business
- Zawya
Nova Water signs MoU with Saudi NCVC to plant 200,000 across Saudi Arabia
Riyadh, Saudi Arabia: Nova Water, the leading bottled drinking water company, has signed a Memorandum of Understanding (MoU) with the Saudi National Center for Vegetation Cover Development and Combating Desertification (NCVC) to plant 200,000 trees across the Kingdom by 2030. This initiative underscores Nova's ongoing environmental mission to reduce its ecological footprint and protect local ecosystems — while directly contributing to the overarching goals of the Saudi Green Initiative. It marks the latest step taken by the company to combat desertification, advance the development of a sustainable water ecosystem and safeguard the Kingdom's future. The agreement was officially signed by Dr. Khalid bin Abdullah Al-Abdulqader, CEO of NCVC, and Mr. Sulayman Serdar Seyhanli, CEO of Nova Water. The collaboration focuses on four core areas: identifying key locations for reforestation, prioritizing the use of native plant species, engaging Nova employees in afforestation activities, and supporting the rehabilitation of Saad National Park, located near the company's facilities in Rumah, 120 kilometres east of Riyadh. Mr. Sulayman Serdar Seyhanli, CEO of Health Water Bottling Company, commented: 'At Nova Water, we understand the importance of implementing innovative environmental solutions in the water sector. Our agreement with the NCVC is a testament to our unwavering support for national sustainability initiatives. Together, we are building a greener future while aligning with the ambitions of Vision 2030 and contributing to the protection and expansion of the Kingdom's natural green cover.' He added: 'As a natural partner of the Saudi Green Initiative, this agreement represents a carefully planned execution strategy — covering irrigation, planting, and the ongoing care of seedlings across agreed-upon areas. Our reforestation efforts will span the next six years, from 2025 through to 2030, and will culminate in the successful planting of 200,000 trees and shrubs across Saudi Arabia. We are fully committed to seeing this goal through.' This ambitious program seeks to create long-term environmental and social impact, including restoring native wildlife habitats, rehabilitating decertified lands, and enhancing biodiversity. Ultimately, it will support rainfall regeneration, provide shelter and food for local fauna, and contribute to rebalancing fragile ecosystems — which are the very objectives the NCVC was established to fulfil since its inception in 2021.
