Latest news with #OakhurstBreakfastHashBrowns
Daily Mirror
6 days ago
- Business
- Daily Mirror
'I compared Aldi's hash browns to McDonald's and was amazed by price difference'
McDonald's hash browns are arguably one of the best breakfast items on the menu, but now they have some pretty fierce competition thanks to Aldi. The budget supermarket has launched its Oakhurst Breakfast Hash Browns, which have been hailed as 'superior' to McDonald's £1.49 single offering by food lovers across the nation. Any Maccies lover will know they can only get their hands on the hash browns until 11am, but Aldi is on a mission to allow foodies the chance to tuck into the golden crispy treat any time of the day for a lot cheaper. The bargain supermarket is famous for near-identical dupes at incredible prices - and they have managed to create their own take on the beloved McDonald's favourite. Hash browns to me are one of the best hangover cures, but it can be annoying when they are taken off the menu post 11am, so I wanted to see if Aldi could compare when it comes to the hash brown game. So I headed to my local store to pick up a box, and ordered two McDonald's hash browns to see if they could rival the fast food giant... Research from Aldi uncovered the "great breakfast frustration" -the feeling Brits experience when they miss out on the breakfast cut-off. The study revealed that 62% of UK adults believe 11am is too early to stop serving breakfast, with one in five (22%) saying they would prefer breakfast food to be available all day - and I couldn't agree more. Maccies hash browns are known for their golden and crispy coating and seriously fluffy inside, so I knew it would be a pretty tough gig to try and beat, but I was seriously surprised. When I spotted them on the shelves of Aldi, I knew instantly they were a McDonald's dupe - the images on the box looked almost identical to a McDonald's hash brown, making them easily identifiable. Aldi's Oakhurst Breakfast Hash Brownshave garnered cult status among breakfast enthusiasts, often outdoing the fast food chain in blind taste tests across social media and food critic reviews. But for £1.99 for a box of ten, I was still sceptical thinking the price was too good to be true. Whenever I think of frozen hash browns, I imagine them going soggy with too much potato. And when I took them out of the box, it was clear they were smaller. I popped two in my air fryer for eight minutes. They were perfectly golden and crispy and smelt delicious. If they weren't next to the original McDonald's ones, you could easily mistake them for being straight from Mcdonald's—the only giveaway was the size and shape. However when it came to the test, I couldn't believe how alike they were. Aldi's were prehaps a little more onion-y and seasoned a little more, but what I liked about the supermarket version was they were a lot less oily. One of the reasons McDonald's ones are so nice is because they are deep fried - which means they can only be enjoyed as a treat every so often. The potato was identical in texture to McDonald's, but sadly, the crispy coating wasn't as good as McDonald's, presumably because it wasn't deep-fried. With Aldi's, being able to air fry them removes all of the oil, making them healthier and less messy to eat. The fact they were a lot less oily really stood out. I was very impressed with Aldi's take on the famous hash browns, and I am definitely a fan. I will be picking these up again as for 20p per hash brown, you can't go wrong. But I will always treat myself to a McDonald's hash brown every so often, I think. For those who want to try, there are Aldi branded food vans pulling up outside selected McDonald's restaurants from precisely 11:01am, just after the fast-food chain's breakfast service ends and offering free, freshly cooked hash browns to those left craving their morning potato fix. Julie Ashfield, Chief Commercial Officer at Aldi UK, said: "Brits love their hash browns and our Oakhurst Breakfast Hash Browns have developed quite the loyal following, with over half a million breakfast hash browns sold in store per week. "That's why our hash brown van has been designed with one purpose — to bring the nation their crispy potato fix at any time of the day, not just before 11am." For those that miss out on Aldi's hash brown tour, the supermarket's popular hash brown range including the Oakhurst Breakfast Hash Browns are available to buy in stores now.
Metro
28-05-2025
- Entertainment
- Metro
Aldi's 'naughty' new offering outside McDonald's has fast food fans in stitches
There's nothing worse than making it to McDonald's and realising you've missed the 11am cut off to get your hash brown fix. In fact, 62% of Brits believe this is too early to stop serving breakfast, with more than a fifth of us wanting breakfast food to be available all day. Well Aldi might just be the answer to our prayers, as it looks to give the beloved fast food chain a run for its money. The budget supermarket is hitting the road in its very own food truck, pulling up outside select McDonald's from 11.01am to offer its own free version of the breakfast staple. That's right, you'll be able to get your hands on Aldi's freshly cooked Oakhurst Breakfast Hash Browns all day. There's no need to rush hungover in your pyjamas to the drive through any longer. The tour will start at London McDonald's branches on ThursdayMay 29, before continuing to other UK cities on Friday. Depending on stock levels, the food truck may continue to operate over the weekend, but if they're as popular as we think they're going to be, then you'll need to be quick. The supermarket claims its hash browns have garnered cult status among breakfast connoisseurs. It even says its 'outdoes' McDonald's in blind taste tests by food critics and social media accounts. Capital FM host @aimeevivian shared her love of the viral hash browns on TikTok, saying: 'It's another run don't walk to Aldi! I love a cheeky Maccies hash brown as a treat. So to find these in @Aldi UK was a touch!' Others in the comments dubbed the supermarket hash browns 'perfect' and 'just like Maccies', so we have a feeling they'll satisfy those cravings. TikToker @dadthefoodie said: 'They look like McDonald's… you can't tell any difference.' Others online questioned how Aldi were 'getting away' with the stunt. One wrote: 'How the hell did you get away with that,' while another said: 'I love Aldi for sooooo many reasons but the fact they always choose violence has to be number one.' Others called the stunt 'Pure naughtiness!' and dubbed Aldi 'legends' for their new truck. If you're unable to make it to a McDonald's car park, you can grab a bag of 10 hash browns at Aldi for just £1.99. It's a steal when you consider the fast food chain charges £1.49 for a single hash brown. Then again you've got to cook it yourself, and we don't know if we've got the patience for that. But this isn't the only breakfast staple budget supermarkets do well. Lidl also made headlines last week after its sausages beat out competition from M&S, Heck, Jolly Hog and Sainsbury's, in a blind taste test. The supermarket sausages received a score of 77% because of their 'juicy texture' and 'perfect meaty flavour' – talk about high praise. More Trending Aldi's sausages came seventh in the taste test just behind Morrisons and Asda with a score of 69% – putting it on par with The Jolly Hog and Co-op. View More » So, which breakfast staple will you be picking up? Do you have a story to share? Get in touch by emailing MetroLifestyleTeam@ MORE: Beloved 90s beer returns to UK supermarkets after being axed in 2003 MORE: American restaurant announces 'major comeback' in UK with first-ever breakfast menu MORE: The UK's best restaurant has been crowned and it sells 'superb' £10 sandwiches
North Wales Live
28-05-2025
- Business
- North Wales Live
Aldi taking on McDonald's by celebrating fan favourite hash browns
A major UK supermarket chain has decided to take on fast food giants McDonald's in a new campaign to celebrate their fan favourite hash browns. It comes after research uncovered the "great breakfast frustration' — the feeling Brits experience when they miss out on the breakfast cut-off, with over a third of Brits (42%) also calling for hash browns to be an all-day long delicacy. The UK's fourth largest supermarket, Aldi, is celebrating the beloved breakfast staple, the hash brown, and taking to the road to offer the breakfast favourite to Brits - but that's not all. The supermarket is also bringing the heat and challenging the McDonald's legendary hash brown with their own, cheaper version of the breakfast favourite. Aldi's branded food van will be pulling up outside selected McDonald's restaurants from precisely 11:01am, just after the fast-food chain's breakfast service ends and offering free, freshly cooked hash browns to those left craving their morning potato fix. The study revealed that 62% of UK adults believe 11am is too early to stop serving breakfast, with one in five (22%) saying they would prefer breakfast food to be available all day. What's more, comfort (23%), flexibility (17%), and convenience (15%) were cited as the key reasons Brits love breakfast. Julie Ashfield, Chief Commercial Officer at Aldi UK, said: "Brits love their hash browns and our Oakhurst Breakfast Hash Browns have developed quite the loyal following, with over half a million breakfast hash browns sold in store per week. That's why our hash brown van has been designed with one purpose — to bring the nation their crispy potato fix at any time of the day, not just before 11am.' Aldi's Oakhurst Breakfast Hash Browns have garnered cult status among breakfast enthusiasts, often reportedly outdoing McDonald's in blind taste tests across social media and food critic reviews. Capital FM host @aimeevivian shared her love of the viral hash browns on TikTok, saying: 'It's another run don't walk to Aldi!! I love a cheeky maccy's hash brown as a treat. So, to find these in @Aldi UK was a touch!' For those that miss out on Aldi's hash brown tour, the supermarket's popular hash brown range including the Oakhurst Breakfast Hash Browns are available to buy in stores now.
Wales Online
28-05-2025
- Business
- Wales Online
Aldi taking on McDonald's by celebrating fan favourite hash browns
Aldi taking on McDonald's by celebrating fan favourite hash browns It comes after research uncovered the "great breakfast frustration' — the feeling Brits experience when they miss out on the breakfast cut-off, with over a third of Brits (42%) also calling for hash browns to be an all-day long delicacy Aldi's branded food van will be pulling up outside selected McDonald's restaurants from precisely 11:01am, just after the fast-food chain's breakfast service ends and offering free, freshly cooked hash browns to those left craving their morning potato fix. (Image: Matt Alexander/PA Media ) A major UK supermarket chain has decided to take on fast food giants McDonald's in a new campaign to celebrate their fan favourite hash browns. It comes after research uncovered the "great breakfast frustration' — the feeling Brits experience when they miss out on the breakfast cut-off, with over a third of Brits (42%) also calling for hash browns to be an all-day long delicacy. The UK's fourth largest supermarket, Aldi, is celebrating the beloved breakfast staple, the hash brown, and taking to the road to offer the breakfast favourite to Brits - but that's not all. The supermarket is also bringing the heat and challenging the McDonald's legendary hash brown with their own, cheaper version of the breakfast favourite. Aldi's branded food van will be pulling up outside selected McDonald's restaurants from precisely 11:01am, just after the fast-food chain's breakfast service ends and offering free, freshly cooked hash browns to those left craving their morning potato fix. Aldi's branded food van will be pulling up outside selected McDonald's restaurants from precisely 11:01am, just after the fast-food chain's breakfast service ends and offering free, freshly cooked hash browns to those left craving their morning potato fix. (Image: Matt Alexander/PA Media ) The study revealed that 62% of UK adults believe 11am is too early to stop serving breakfast, with one in five (22%) saying they would prefer breakfast food to be available all day. Article continues below What's more, comfort (23%), flexibility (17%), and convenience (15%) were cited as the key reasons Brits love breakfast. Julie Ashfield, Chief Commercial Officer at Aldi UK, said: "Brits love their hash browns and our Oakhurst Breakfast Hash Browns have developed quite the loyal following, with over half a million breakfast hash browns sold in store per week. That's why our hash brown van has been designed with one purpose — to bring the nation their crispy potato fix at any time of the day, not just before 11am.' Aldi's Oakhurst Breakfast Hash Browns have garnered cult status among breakfast enthusiasts, often reportedly outdoing McDonald's in blind taste tests across social media and food critic reviews. Article continues below Capital FM host @aimeevivian shared her love of the viral hash browns on TikTok, saying: 'It's another run don't walk to Aldi!! I love a cheeky maccy's hash brown as a treat. So, to find these in @Aldi UK was a touch!' For those that miss out on Aldi's hash brown tour, the supermarket's popular hash brown range including the Oakhurst Breakfast Hash Browns are available to buy in stores now.
