Latest news with #Ootbi
Business Wire
13 hours ago
- Business
- Business Wire
Object First Named Immutable Storage Company of the Year and Editor's Choice at Storage Awards
BEVERLY, Mass.--(BUSINESS WIRE)-- Object First, the creator of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam ®, was recognized for its innovation and industry leadership with two major honors at the 22nd annual Storage Awards Immutable Storage Company of the Year and Editor's Choice – Company. This is the second consecutive year Object First has been named the Immutable Storage Company of the Year, a category determined entirely by public vote—demonstrating continued trust and validation from the IT and cybersecurity community. Recent research with Enterprise Strategy Group shows that 81% of IT professionals agree that immutable storage built on Zero Trust is an organization's best defense against ransomware. The Editor's Choice – Company award recognizes Object First's growing impact in the backup storage market and its commitment to the channel. 'To be recognized by the public and the editorial community is an incredible honor and speaks to the strength of our product and our growing partner ecosystem,' said Daniel Fried, Senior Vice President of Sales, EMEA, Object First. 'As more organizations prioritize data security, customers and partners turn to immutable backup storage built on Zero Trust principles as the best defense against ransomware. We're committed to delivering the only secure, simple, and powerful backup storage solution purpose-built for the world's leading data resilience platform—Veeam.' Object First's Ootbi appliance makes immutable storage easy to deploy, scale, and manage, with no security expertise required. It is consistently tested for the highest levels of security by third-party organizations like NCC Group, built to follow CISA's Secure by Design principles, and ensures compliance readiness for directives like NIS2. The Storage Awards recognition adds to a year of notable accolades for Object First, including: About Object First Ransomware-proof and immutable out-of-the-box, Ootbi by Object First delivers secure, simple, and powerful backup storage for Veeam ® customers. The appliance can be racked, stacked, and powered in 15 minutes. Ootbi is built on immutable object storage technology designed and optimized for unbeatable backup and recovery performance. Eliminate the need to sacrifice performance and simplicity to meet budget constraints with Ootbi by Object First. To learn more, visit and follow Object First on its blog, LinkedIn, and X. Subscribe to its Zero Gravity podcast here.
Business Wire
15-05-2025
- Business
- Business Wire
Object First Reports 167% Year-Over-Year Increase in Global Bookings in Q1 2025
BEVERLY, Mass.--(BUSINESS WIRE)-- Object First, the provider of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam®, today announced a 167% year-over-year increase in bookings for Q1 2025. The company's momentum continues to build as customers and partners conclude that immutable backup storage built on Zero Trust principles is the best defense against ransomware and other cyber threats. 'As organizations worldwide prioritize data security, we're committed to providing the only secure, simple and powerful backup storage solution purpose-built for the number one data resilience solution in the world—Veeam,' said David Bennett, CEO of Object First. 'As recent Enterprise Strategy Group research shows, 81% of IT professionals recognize immutable backup storage built on Zero Trust principles like Object First is their strongest defense against ransomware. Our growing momentum shows both customers and partners leveraging Object First to become simply resilient.' Growth Fueled by Innovation Demand for Object First's Ootbi backup storage solution continues to accelerate globally, with year-over-year bookings growth of 92% in the U.S. and Canada, and 835% in EMEA. Fueling this growth, Object First expanded its capabilities with the release of Ootbi version 1.6 in Q1 2025, adding security upgrades, enhanced access control, and updated monitoring features. "With Ootbi by Object First, Veeam backup and restore infrastructure gets redefined. Simplicity, speed, and resilience come together in a solution designed to protect your data from day one,' said Eduardo Arana, Business Development Manager at Seidor Soluciones Globales, a technology consultancy and Object First partner in Spain. 'Without complex configurations or extended deployment times, it is the perfect tool to prioritize information security in a dynamic and demanding environment." Additionally, Object First launched its Backup Storage Calculator in Q1, which simplifies the process of planning and sizing backup capacity, and dramatically reduces the financial and performance risks of under- or over-provisioning. The tool delivers accurate estimates based on specific backup workloads and retention policies, providing detailed recommendations that can be easily downloaded. Global Partner and Customer Expansion In Q1 2025, Object First continued to expand its partner and customer base, achieving year-over-year growth of 67% in transacting partners and 185% in transacting customers. Ryan J. Taylor, Network Systems Engineer at North Country Healthcare, an Object First customer in North America, shared, 'Object First stood out by providing immutable object storage and very tight integration with Veeam. The simplicity of Object First's scalability was also a big deal for us. We knew it'd be as easy as adding another Ootbi to the existing cluster.' Notable strategic channel milestones include CDW becoming the company's first Platinum Tier Partner in North America, thanks to deep collaboration and significant business growth, and Arrow ECS becoming a pan-EMEA distributor, providing Object First wider coverage across EMEA. The company also officially announced expanded partnerships with Insight, MicroAge, Presidio, and expanded the EMEA sales team to support its rapid growth. Industry Recognition Highlighting the contributions Object First makes to its partners and customers, in Q1 2025, CRN included Object First in its 2025 Partner Program Guide, and leaders Pete Hannah and Harry Kurland were named as part of the EMEA and North American 2025 Channel Chiefs List, respectively. Try Ootbi (Out-of-the-Box Immutability) Today To learn more about why Ootbi by Object First is the best storage for Veeam, request a demo here. Or, visit and follow the company on LinkedIn and Instagram. About Object First Ransomware-proof and immutable out-of-the-box, Ootbi by Object First delivers secure, simple, and powerful backup storage for Veeam® customers. The appliance can be racked, stacked, and powered in 15-minutes. Ootbi is built on immutable object storage technology designed and optimized for unbeatable backup and recovery performance. Eliminate the need to sacrifice performance and simplicity to meet budget constraints with Ootbi by Object First.
Yahoo
12-05-2025
- Business
- Yahoo
CRN Recognizes Object First's Kelly Wells, Meredith Frick, and Kasey King on the 2025 Women of the Channel List
Annual list emphasizes company's excellence and leadership among women driving channel growth and innovation BEVERLY, Mass., May 12, 2025--(BUSINESS WIRE)--Object First, the provider of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam®, today announced that CRN®, a brand of The Channel Company, has recognized Kelly Wells, Chief Operating Officer, Meredith Frick, Head of Partner Marketing, and Kasey King, Channel Marketing Manager, on the prestigious Women of the Channel list for 2025. This annual CRN list celebrates women from vendors, distributors, solution providers, and other channel-focused organizations who make a positive difference in the IT ecosystem. The CRN 2025 Women of the Channel honorees are innovative and strategic leaders committed to advancing channel excellence and supporting the success of their partners and customers. Kelly Wells has over 18 years of experience in the IT channel. At Object First, she oversees all aspects of hardware manufacturing and distribution—from product procurement and configuration to ensuring reliable fulfillment through distribution channels. Meredith Frick, who has held various marketing positions in the technology industry over the past two decades, and Kasey King, who began her channel journey at Object First nearly three years ago, have both been instrumental in the development of the company's partner portal, the success of the Hands-On Lab program, and the management of marketing efforts across the U.S., Canada, and LATAM channels. "Being named as part of CRN's 2025 Women of the Channel list, alongside my colleagues Meredith and Kasey, is such a privilege," Wells said. "At Object First, we're committed to building stronger partner relationships through transparency, efficiency, and by providing programs that truly empower our channel ecosystem to thrive. Recognition alongside other women channel leaders is both humbling and inspiring, reaffirming our collective mission to drive innovation, elevate our partners' success, and continue shaping a more inclusive, results-driven channel environment." "It's an honor to recognize the outstanding accomplishments of these women, who are leaders and change-makers in the IT channel," said Jennifer Follett, VP, U.S. Content and Executive Editor, CRN at The Channel Company. "Each woman spotlighted on this list has shown exceptional dedication to building creative strategies that propel transformation, growth, and success for their organizations and the entire IT channel. We are pleased to spotlight their important contributions and look forward to their future success." About Object FirstRansomware-proof and immutable out-of-the-box, Ootbi by Object First delivers secure, simple, and powerful backup storage for Veeam® customers. The appliance can be racked, stacked, and powered in 15-minutes. Ootbi is built on immutable object storage technology designed and optimized for unbeatable backup and recovery performance. Eliminate the need to sacrifice performance and simplicity to meet budget constraints with Ootbi by Object First. About The Channel CompanyThe Channel Company (TCC) is the global leader in channel growth for the world's top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit Follow The Channel Company: X and LinkedIn © 2025. CRN is a registered trademark of The Channel Company, Inc. All rights reserved. View source version on Contacts Press Gabrielle RedwinePAN Communications for Object Firstobjectfirst@ The Channel Company: Kristin DaSilvaThe Channel Companykdasilva@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
12-05-2025
- Business
- Business Wire
CRN Recognizes Object First's Kelly Wells, Meredith Frick, and Kasey King on the 2025 Women of the Channel List
BEVERLY, Mass.--(BUSINESS WIRE)--Object First, the provider of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam®, today announced that CRN ®, a brand of The Channel Company, has recognized Kelly Wells, Chief Operating Officer, Meredith Frick, Head of Partner Marketing, and Kasey King, Channel Marketing Manager, on the prestigious Women of the Channel list for 2025. This annual CRN list celebrates women from vendors, distributors, solution providers, and other channel-focused organizations who make a positive difference in the IT ecosystem. The CRN 2025 Women of the Channel honorees are innovative and strategic leaders committed to advancing channel excellence and supporting the success of their partners and customers. Kelly Wells has over 18 years of experience in the IT channel. At Object First, she oversees all aspects of hardware manufacturing and distribution—from product procurement and configuration to ensuring reliable fulfillment through distribution channels. Meredith Frick, who has held various marketing positions in the technology industry over the past two decades, and Kasey King, who began her channel journey at Object First nearly three years ago, have both been instrumental in the development of the company's partner portal, the success of the Hands-On Lab program, and the management of marketing efforts across the U.S., Canada, and LATAM channels. 'Being named as part of CRN's 2025 Women of the Channel list, alongside my colleagues Meredith and Kasey, is such a privilege,' Wells said. 'At Object First, we're committed to building stronger partner relationships through transparency, efficiency, and by providing programs that truly empower our channel ecosystem to thrive. Recognition alongside other women channel leaders is both humbling and inspiring, reaffirming our collective mission to drive innovation, elevate our partners' success, and continue shaping a more inclusive, results-driven channel environment.' 'It's an honor to recognize the outstanding accomplishments of these women, who are leaders and change-makers in the IT channel,' said Jennifer Follett, VP, U.S. Content and Executive Editor, CRN at The Channel Company. 'Each woman spotlighted on this list has shown exceptional dedication to building creative strategies that propel transformation, growth, and success for their organizations and the entire IT channel. We are pleased to spotlight their important contributions and look forward to their future success.' About Object First Ransomware-proof and immutable out-of-the-box, Ootbi by Object First delivers secure, simple, and powerful backup storage for Veeam® customers. The appliance can be racked, stacked, and powered in 15-minutes. Ootbi is built on immutable object storage technology designed and optimized for unbeatable backup and recovery performance. Eliminate the need to sacrifice performance and simplicity to meet budget constraints with Ootbi by Object First. About The Channel Company The Channel Company (TCC) is the global leader in channel growth for the world's top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit
Yahoo
22-04-2025
- Business
- Yahoo
Object First Launches Pay-Per-Use Consumption Model for More Flexible Immutable Storage
Customers in the USA can now choose the Consumption Model or a traditional CapEx Purchase SAN DIEGO, April 22, 2025--(BUSINESS WIRE)--VeeamON--Object First, the provider of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam®, today announced a new Consumption model in the USA. Customers, Resellers, and Service Providers now have the flexibility to choose the traditional CapEx model or the modern pay-per-use Consumption model, which offers secure, simple and powerful immutable backup storage without any up-front investments or hardware lifecycle costs. "At Object First, we're committed to providing the best defense against ransomware by providing immutability for everyone. With the introduction of our Consumption model, we provide flexibility with reduced financial and operational risks and empower businesses of all sizes to adopt Ootbi," said David Bennett, CEO at Object First. "Whether they choose our Consumption model or the traditional CapEx approach, businesses can ensure their backup data is secure against cyberthreats." The advantages of the new Consumption model include: Pay for What You Use, Grow as Needed: Object First now offers backup capacity from 17 TB to 7 PB with no upfront payment, simple monthly billing and a 1-year subscription. Users can achieve greater cost efficiency with lower per-TB pricing as they scale. Hardware Refreshes Included: All technology refreshes, service, support, and software updates are included. Customers do not pay for the appliances themselves—just for the storage that is used. Predictable Billing and Management: Customers can accelerate backup improvements with minimal upfront investment. With Object First's Storage Calculator, expert support, and access to an experienced partner network, customers can reduce the risk of over- or under-sizing. Object First takes the risk out of storage capacity planning, leveraging its unique object storage sizing tools. Technical experts consult with customers and partners to accurately determine backup storage needs for the coming years, ensuring customers do not under- or over-size their environments. Customers are guaranteed continuous access to the latest software, OS, and firmware updates, plus expert technical support and on-site service. The new Consumption model also allows Service Providers to deploy Ootbi on-premises in their own datacenters without major upfront investments—allowing them to easily scale BaaS (Backup-as-a-Service) and DRaaS (Disaster Recovery-as-a-Service) offerings while maintaining the highest levels of security and compliance. "We've been building our own immutable storage for SMBs who couldn't justify the upfront cost of enterprise solutions," said Matt Bullock, VP of Technical Sales at Prodatix. "With Object First's new Consumption model, we no longer have to. It removes CapEx barriers, makes true immutability more accessible, and gives us a strong alternative for both our customers and our own datacenter." Try Ootbi (Out-of-the-Box Immutability) TodayTo learn more about why Ootbi by Object First is the best storage for Veeam, request a demo here. Or, visit and follow the company on LinkedIn and Instagram. Object First at VeeamON 2025Get a first look at the Ootbi Consumption Model — watch the live stream from the VeeamON show floor today at 10:30 AM PT. Plus, explore the latest appliances introduced on April 2. Get the full details of Object First's VeeamON participation here. About Object FirstRansomware-proof and immutable out-of-the-box, Ootbi by Object First delivers secure, simple, and powerful backup storage for Veeam® customers. The appliance can be racked, stacked, and powered in 15-minutes. Ootbi is built on immutable object storage technology designed and optimized for unbeatable backup and recovery performance. Eliminate the need to sacrifice performance and simplicity to meet budget constraints with Ootbi by Object First. View source version on Contacts Press Contact Gabrielle RedwinePAN Communications for Object Firstobjectfirst@ Sign in to access your portfolio
