Object First Announces 400% Year-Over-Year Increase In Global Bookings in Q2 2025
Global Adoption of Object First
Ootbi (Out-of-the-Box Immutability), the Object First backup storage appliance, saw strong growth in adoption, with year-over-year bookings up 76% in the U.S. and Canada, 364% in Latin America, and 961% in EMEA.
In Q2 2025, Enterprise Strategy Group research revealed ransomware targeted backup data in 96% of attacks. Immutable backup storage was identified as the most important component of any ransomware protection strategy by 81% of IT professionals. To bring immutability to more Veeam users from small businesses to large enterprises, in April Object First introduced three new Ootbi appliance models with 20 TB, 40 TB, and 432 TB capacities.
In April, the company also launched a pay-per-use Consumption model in the U.S. This flexible model allows customers, resellers, and service providers to choose between a CapEx purchase or a subscription that eliminates upfront investment and hardware refresh costs.
Global Customer and Partner Growth
Object First achieved 225% year-over-year growth in its global customer base and 237% in its partner ecosystem in Q2 2025. Dozens of new partners joined the Object First Partner Program, including Relevo (Sweden), dualutions (Germany), and SoftwareOne (Netherlands) in EMEA. In North America, the new pay-per-use Consumption model motivated several prominent MSPs to join, including Cloudsmart, and Virtual Systems, a Platinum Veeam Cloud Service Provider.
Industry Accolades
In June, Object First was recognized for its innovation and industry leadership with two major honors at the 22nd annual Storage Awards in London: Immutable Storage Company of the Year and Editor's Choice – Company. Additionally, CRN, a brand of The Channel Company, recognized Object First as a leading vendor in the storage industry on its 2025 Storage 100 list, and named Kelly Wells, Chief Operating Officer, Meredith Frick, Head of Partner Marketing, and Kasey King, Channel Marketing Manager, to the 2025 Women of the Channel list.
Supporting Quotes
Chris Gates, Director of Sales, Virtual Systems
"We're excited to partner with Object First—Ootbi's simple, out-of-the-box immutable storage is a perfect fit for our Veeam customers.'
Rebecca Woollard, IT Manager, Newnham College, a U.K.-based Object First customer
'Object First has distinguished itself through its simplicity, robust immutability features, and seamless integration with our existing Veeam backup environment. Ootbi's emphasis on ransomware protection, coupled with its predictable pricing model, gave us confidence in its long-term value.'
David Bennett, CEO, Object First
'Organizations can't afford delays when ransomware strikes—their revenue, reputation and jobs are on the line. Resiliency isn't just about protecting data; it's about how fast you can recover when it matters most. Object First gives Veeam users an easy-to-use, ransomware-proof solution to recover faster and become simply resilient. Our Q2 growth reflects the momentum we're building as we expand our portfolio and introduce new purchasing options tailored to our customers' growing data security needs.'
Additional Resources:
Request a demo to learn why Ootbi by Object First is the best storage for Veeam.
Click here to learn more about becoming an Object First partner.
Follow Object First on LinkedIn and Instagram.
Visit Object First Careers to view open opportunities.
About Object First
Object First believes no one should ever have to pay a ransom to recover their data. Our backup storage appliance, Ootbi (Out-of-the-Box Immutability), is purpose-built for Veeam users and ransomware-proofs data for organizations of any size. Secure, simple, and powerful, Ootbi is the best storage for Veeam. To learn more, visit www.objectfirst.com, follow our blog, and connect with us on LinkedIn and Instagram. Subscribe to Object First's Zero Gravity podcast here.
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