Latest news with #OpenTelemetry
National Post
5 days ago
- Business
- National Post
ITRS Launches Distributed Tracing to Automate Root Cause Analysis in Hybrid IT Environments
Article content Built on OpenTelemetry, ITRS Traces deliver deep, end-to-end visibility across hybrid IT, automating root cause analysis, reducing MTTR, and proactively detecting anomalies in regulated environments. Article content Article content LONDON — ITRS, the global leader in real-time monitoring and observability for mission-critical, highly regulated environments, announced the release of Distributed Tracing powered by OpenTelemetry (OTel). This industry-standard, open-source approach underpins powerful new capabilities within the ITRS Analytics platform, to give enterprise IT teams deep, end-to-end visibility across microservices, APIs, containers, databases, and legacy systems, without locking them into proprietary agents or limited instrumentation. Article content Modern enterprise IT systems, especially in financial services, payments, and trading infrastructure, rely on fast-moving, distributed applications. When transactions span dozens of distributed services across on-prem, cloud, and containerized environments, traditional monitoring fails to deliver insight. With Distributed Tracing, ITRS customers can visualize and analyze entire request lifecycles across their technology stacks. Embracing OpenTelemetry enables ITRS customers to unify telemetry across complex hybrid architectures while remaining vendor-agnostic. This results in faster RCA, fewer escalations, and more resilient digital services. ITRS is committed to OpenTelemetry integration, and this offering complements our native telemetry pipeline capability, another key aspect of any OpenTelemetry ecosystem. Article content Geneos Distributed Tracing offers out-of-the-box support for OpenTelemetry and integrates seamlessly with existing monitoring agents. Key capabilities include: Article content By aligning trace insights with Geneos' advanced alerting and AI-powered analytics, users can proactively detect issues before they escalate and reduce the burden of manual investigation. Article content Strategic context Article content This release represents a key milestone in ITRS' hybrid observability roadmap and further strengthens its AIOps foundation. As organizations modernize infrastructure and adopt distributed architectures, Distributed Tracing equips them to maintain control, ensure compliance, and deliver seamless digital experiences under pressure. Article content 'Distributed architectures unlock innovation—but they also introduce complexity and risk especially for highly regulated enterprises,' said Ryan Terpstra, CEO of ITRS. 'With Distributed Tracing powered by OpenTelemetry (OTel), our customers gain the end-to-end visibility they need to diagnose issues faster, improve uptime, and keep critical services running smoothly, no matter how complex their environments become.' Article content ITRS is the global leader in real-time monitoring and observability for mission-critical, highly regulated environments. Trusted by 90% of Tier 1 capital markets firms and thousands of enterprises worldwide, we deliver deep, actionable insights that keep complex, hybrid IT ecosystems resilient, compliant, and always-on. Our solutions span on-prem, cloud, and containerized environments—empowering IT teams to prevent outages, accelerate root cause analysis, and optimize performance where it matters most. Article content Article content Article content Article content Article content Article content
Yahoo
21-05-2025
- Business
- Yahoo
CNCF Shares Schedule for Open Observability Summit North America, Gears Up for Inaugural Event
The event will unite observability leaders, developers, and end users to drive progress in observability tools and best practices SAN FRANCISCO, May 21, 2025 /PRNewswire/ -- The Cloud Native Computing Foundation® (CNCF®), which builds sustainable ecosystems for cloud native software, today announced the full schedule for Open Observability Summit. Announced last month, the new event will take place June 26, 2025 in Denver, Colorado as a co-located event at Open Source Summit North America. Running alongside OTel Community Day, Open Observability Summit will convene observability practitioners, developers, and contributors to explore vendor neutral best practices, align on standards, and examine emerging trends like AI-powered observability. "Observability is a necessity at cloud native scale," said Chris Aniszczyk, CTO, CNCF. "In a fast-paced, competitive environment, organizations cannot afford downtime, blind spots, or fragile systems. This event creates a vendor neutral space for the open source observability community to come together, collaborate and foster innovation." The schedule features keynotes, sessions, and lightning talks designed to support observability practitioners, developers, and maintainers working together to innovate. Attendees will gain insight into end-to-end observability strategies, understand how leading teams are using OpenTelemetry and AI to manage complexity, and connect with peers tackling similar challenges across industries. Highlighted sessions include: Building Composable OTel Pipelines: CI/CD, Testing, Team-First, and Scalable Design - Anil Kuncham & Joe Canuel, DoorDash Faster Insights and Improved Accuracy: Spotify's Prometheus Upgrade - Lauren Roshore, Spotify Weaving Legacy and OpenTelemetry: A Schema Strategy With Weaver - Andrew Wang, Comcast Cable Telemetry Showdown: Fluent Bit Vs. OpenTelemetry Collector - A Comprehensive Benchmark Analysis - Henrik Rexed, Dynatrace Observability-First DevSecOps: Building Resilient Multi-Cloud Pipelines With OpenTelemetry and GitOps - Ravindra Bhargava, UPS The sessions reflect the community's top priorities, from scaling telemetry pipelines to integrating observability into platform engineering workflows. Building on the momentum from KubeCon + CloudNativeCon Europe, where observability dominated discussions, Open Observability Summit offers a timely opportunity for organizations to address growing operational complexity, boost system reliability, and connect with the practitioners and contributors driving innovation across the ecosystem. Datadog has joined Chronosphere and the OpenSearch Foundation as a Strategic Partner sponsor, further highlighting continued investment in growing a vibrant, standards-based observability ecosystem. As a leading observability platform, DataDog provides end-to-end visibility across infrastructure, applications, and logs, and plays an active role in promoting open standards. Sponsorship opportunities will remain available until May 27. Review the prospectus here. Learn more about Open Observability Summit and to view the full schedule registration is live and offered at US$249 through June 10, which represents a savings of US$150. A reduced registration rate is available for current full time students and faculty. Learn more here. Members of the press who would like to request a press pass to attend should contact pr@ Additional Resources CNCF Newsletter CNCF Twitter CNCF Website Learn About CNCF Membership Learn About the CNCF End User Community About Cloud Native Computing FoundationCloud native computing empowers organizations to build and run scalable applications with an open source software stack in public, private, and hybrid clouds. The Cloud Native Computing Foundation (CNCF) hosts critical components of the global technology infrastructure, including Kubernetes, Prometheus, and Envoy. CNCF brings together the industry's top developers, end users, and vendors and runs the largest open source developer conferences in the world. Supported by more than 800 members, including the world's largest cloud computing and software companies, as well as over 200 innovative startups, CNCF is part of the nonprofit Linux Foundation. For more information, please visit The Linux Foundation has registered trademarks and uses trademarks. For a list of trademarks of The Linux Foundation, please see our trademark usage page. Linux is a registered trademark of Linus Torvalds. Media ContactKaitlin ThornhillThe Linux Foundationpr@ View original content to download multimedia: SOURCE Cloud Native Computing Foundation Sign in to access your portfolio
Arabian Post
09-05-2025
- Business
- Arabian Post
GrafanaCON 2025 Showcases Major Leap with Grafana 12 and AI-Powered Assistant
Grafana Labs unveiled significant advancements at GrafanaCON 2025 in Seattle, introducing Grafana 12 and the AI-driven Grafana Assistant. These developments aim to enhance observability workflows and streamline dashboard management for developers and enterprises. Grafana 12 introduces key features such as 'dashboards as code,' enabling users to define dashboards in configuration files for improved version control and scalability. The integration of Git repositories allows for seamless deployment and rollback of dashboards. Dynamic dashboards now support real-time updates, and the alerting system has been overhauled to provide more granular control and integration capabilities. The Grafana Assistant, powered by AI, offers contextual insights and suggestions within the dashboard environment. By analyzing usage patterns and data anomalies, it assists users in optimizing queries and visualizations, reducing the time spent on manual configurations. This tool leverages machine learning models to adapt to user behavior, enhancing the overall user experience. In addition to product launches, GrafanaCON 2025 featured sessions on integrating OpenTelemetry and Prometheus through Grafana Alloy, an open-source collector that simplifies telemetry data collection and processing. The conference also highlighted community-driven projects, including large-scale deployments and innovative use cases in various industries.
Martechvibe
11-04-2025
- Business
- Martechvibe
Honeycomb Acquires Grit to Accelerate Customer Value
The acquisition will help customers instrument complex software systems for end-to-end observability, enhancing customer value. Honeycomb , the creators of observability, announced the acquisition of Grit, a powerful open-source query system and AI agent for customer value. The acquisition will help customers instrument complex software systems for end-to-end observability. The company also announced the appointment of two executives to its leadership team, with Julie Neumann joining as Chief Marketing Officer and Matt Nelson as Chief Revenue Officer. These announcements follow significant revenue growth and customer expansion in 2024, driven by the launch of Honeycomb Telemetry Pipeline and Log Analytics as well as Frontend Observability. One substantial hurdle companies often face as they implement modern tooling is instrumenting existing code to emit telemetry data using OpenTelemetry. Grit developed an open source query system and AI agent that can programmatically search and modify codebases. With this acquisition, Honeycomb will be able to make it dramatically easier to adopt custom instrumentation. Grit's founder, Morgante Pell, is joining the Honeycomb engineering team to lead development of even more AI features that can combine Grit's codebase knowledge with Honeycomb's rich observability data to build better software. ALSO READ: Intuit Mailchimp Launches Generative AI Tool For Email Marketing 'Honeycomb is committed to helping engineering teams realise the full potential of AI, while delivering the system reliability and exceptional experiences their customers expect,' said Christine Yen, CEO and Co- Founder. 'Grit's technology solves major OpenTelemetry adoption hurdles, delivering the comprehensive observability our customers need to effectively manage their software systems and AI-powered applications.' Additionally, Honeycomb has made strategic executive hires to accelerate its go-to-market functions and expand into new markets. Julie Neumann, CMO: Neumann, a veteran storyteller who drove market expansion at Sinch, Testlio, and Snow Software, will spearhead efforts to bring the transformative value of Honeycomb to a global audience of developers and executives Matt Nelson, CRO: Nelson, with a history of driving substantial revenue growth at Forter, VMware, and Pivotal Software, will lead the global revenue organization, including sales, customer value, and strategic partnerships 'Julie and Matt's combined decades of experience in the enterprise, as well as their unwavering commitment to driving impactful growth at developer-oriented organizations, will be instrumental to Honeycomb's success,' said Yen. 'In a new era of software development, they will ensure more businesses are ready for tomorrow's engineering challenges, including taking advantage of AI while mitigating the inherent risks.' ALSO READ: WPP, Instacart Partner For Advertising Solutions, Measurement Tools The Martechvibe team works with a staff of in-house writers and industry experts. View More Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Channel Post MEA
08-04-2025
- Business
- Channel Post MEA
Splunk Announces New Capabilities In OpenTelemetry & Observability
Splunk has announced new innovations to deliver a seamless OpenTelemetry experience that offers organizations flexibility, customization, and freedom from vendor lock-in with no manual setup. With the introduction of these new capabilities, Splunk provides a more intuitive, simplified OpenTelemetry experience – ensuring organizations can seamlessly integrate open-source observability into their software delivery and build a leading observability practice. Nearly 60% of surveyed organizations say their primary observability solution relies on OpenTelemetry, making it a critical framework to advance business operations. Recognizing the great advantages of OpenTelemetry, Splunk made it the foundation of its Splunk Observability Cloud solution and continued to innovate to ensure organizations benefit from the framework's vendor-neutral telemetry with unmatched ease of use. These new solutions include Service Inventory, enhanced capabilities for Kubernetes troubleshooting, and expanded support for automatic setup of OpenTelemetry instrumentation for applications. Simplifying OpenTelemetry Adoption with Service Inventory and Expanded Automation Service Inventory addresses the operational challenges of large-scale observability building on infrastructure inventory, automatic discovery and automatic configuration. This new capability: Provides end-to-end visibility – Automatically detects all third-party applications, like databases and message queues. Guides users through configuration – Provides step-by-step recommendations for seamless OpenTelemetry setup. Identifies and resolves visibility gaps – Highlights missing instrumentation, allowing enterprises to proactively address blind spots across their infrastructure. 'Splunk customers benefit from OpenTelemetry's full power, with a frictionless experience that ensures complete visibility, so they can attain flexibility and ownership of their data,' said Morgan McLean, OpenTelemetry Co-founder and Senior Director of Product Management at Splunk, a Cisco company. 'OpenTelemetry should be effortless to use, and Splunk is committed to making that a reality with the introduction of Service Inventory and expanded automation. These enhancements give customers the power to build a leading observability practice with the ability to instrument and monitor their environments without the complexity of manual configuration.' Deepening Kubernetes Observability and OpenTelemetry Support Splunk enhanced its Kubernetes monitoring and troubleshooting capabilities to further enrich visibility and empower teams to quickly detect and resolve issues within Kubernetes clusters, reducing downtime and improving performance. Further strengthening Splunk's OpenTelemetry offering, the company is rolling out OpenTelemetry Python 2.0 and 3.0, delivering greater flexibility and improved performance for cloud-native applications. 'OpenTelemetry is rapidly becoming the industry standard for building an effective observability practice, but complex instrumentation remains a significant barrier. Splunk's latest innovations have the potential to make its adoption more seamless than ever,' said Archana Venkatraman, Senior Research Director, Cloud Data Management, IDC Europe. 'Cloud-native and Kubernetes strategies are becoming mainstream, requiring enterprise-grade management. Amid this, by automating instrumentation and deepening Kubernetes troubleshooting, Splunk continues to make OpenTelemetry a practical and powerful solution for digital enterprises.' Cisco & Splunk: Better Together in OpenTelemetry As part of Cisco, Splunk continues to champion OpenTelemetry adoption. Cisco ThousandEyes and Splunk AppDynamics natively support OpenTelemetry, enabling a seamless observability experience across the entire IT stack. As the first assurance solution to support OpenTelemetry, Cisco ThousandEyes allows customers to infer correlations between digital experience health and observability metrics for end-to-end visibility that helps solve problems quicker, and get services restored and running faster. Splunk AppDynamics provides an OpenTelemetry-compatible backend to ingest trace data using OpenTelemetry components and leverages Splunk AppDynamics agents to produce OpenTelemetry data for easy consumption by Splunk Observability Cloud. Availability Service Inventory is available globally for all Splunk Observability Cloud customers. Kubernetes troubleshooting enhancements and expanded OpenTelemetry language support are available globally. 0 0
