Elastic named Leader in 2025 Gartner Magic Quadrant for observability
Gartner recognition
The company earned this placement for its Elastic Observability offering after an evaluation of its Completeness of Vision and Ability to Execute. The recognition acknowledges Elastic's work in developing AI-driven capabilities, support for open standards, and the scalability and cost-efficiency of its observability platform.
Santosh Krishnan, General Manager, Observability & Security at Elastic, commented on the company's approach to observability, saying: "Visibility alone isn't enough; customers need rapid context-rich insights to troubleshoot complex systems. We feel Elastic's recognition as a Leader in this year's Gartner Magic Quadrant reflects how our open, scalable architecture with AI-driven capabilities is transforming observability from a reactive tool into a solution for real-time investigations while keeping costs low."
Key features highlighted
The company stated that its differentiation lies in several areas, including native integration with OpenTelemetry, a built-in AI Assistant, and zero-configuration AIOps for anomaly detection. Elastic's AI Assistant leverages Retrieval Augmented Generation (RAG) technology to connect with enterprise knowledge, supporting incident resolution through natural language queries. This allows operational teams to reduce time-to-insight across logs, metrics, and traces.
Elastic's zero-config AIOps deploys machine learning capabilities out-of-the-box to automatically detect anomalies, forecast trends, and reveal patterns within large datasets. The piped query language, ES|QL, aims to simplify the complexity of large-scale IT investigations by enabling advanced queries across observability data.
Krishnan stated that Elastic's placement in the Magic Quadrant demonstrates the effectiveness of continued investments in open standards and deployment flexibility, alongside scalable performance and cost optimisations. He described the solution's impact on organisations moving from reactive troubleshooting to real-time investigation of incidents and anomalies.
Enterprise adoption
Elastic's approach to observability has also been adopted by enterprises seeking to consolidate monitoring tools and improve operational efficiency. Eva Ulicevic, Director, Technology, Architecture, Strategy, and Analytics at Telefónica Germany, shared the impact the platform has had within the organisation: "By using Elastic and consolidating multiple tools, we reduced our root cause analysis time by 80%. We also reduced incidents that could severely impact our business."
The platform is built on Elastic's Search AI Platform, supporting the monitoring and optimisation of applications, infrastructure, and end-user experience. Elastic's Search AI Lake is designed for petabyte-scale data retention, supporting efficient storage and search for structured and unstructured data.
Industry context
The Gartner Magic Quadrant evaluates vendors in the observability sector based on criteria such as vision, innovation, ability to execute, and breadth of capabilities. Elastic's leadership listing for the second year underscores continued investment in tools that address the challenges of managing, searching, and analysing large volumes of operational data.
Elastic's commitment to open-source standards is emphasised by its native support for OpenTelemetry, enabling organisations to standardise instrumentation and data collection processes without requiring proprietary connectors.
The observability platform is positioned to support organisations as they address the growing complexity of cloud-based architectures and meet increased demand for real-time performance monitoring, anomaly detection, and automated root cause analysis.
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