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Telegraph
27-05-2025
- Health
- Telegraph
French Gen Z turn noses up at pungent cheese
France's youth are turning their noses up at cheese, with nine per cent of 18-to-24-year-olds saying they ate none of the dairy product, compared with five per cent of the French population as a whole. This is according to a study by the OpinionWay Institute for the Académie Phormos, a Parisian association of eminent cheese lovers. Véronique Richez-Lerouge, president of the Association Fromages de Terroir that promotes traditional unpasteurised cheese, said it was above all a question of 'education'. 'At school, young children are now given pasteurised, highly processed cheese that has no taste. And that's a big problem because taste is something you learn. It's like reading or anything else, you can't like something you don't know,' she told The Telegraph. This was sad because 'when I have done tests with children, they actually love strong cheeses, indeed, they often prefer them. We're becoming increasingly sanitised, Americanised'. She also blamed 'certain nutritionists who say cheese is too salty, that it's too bad for you, whereas it has many qualities and industrial cheeses are far worse than raw milk cheeses. But that's the dominant discourse.' Thirdly, there is a trend among militant vegans 'who say we should stop making cheese altogether, and indeed drink milk, that the dairy industry is destroying the landscape and is bad for animal welfare. 'Young people are receptive to the idea that cheese without distinction is somehow bad for the planet.' Comté, the cheese from eastern France, came first across the board, with 44 per cent of respondents citing it among their favourites. It was followed by Camembert on 31 per cent, Brie on 24 per cent and Roquefort on 23 per cent. Only French cheeses were included. The findings were also bad news for producers of blue cheeses, which were roughly half as popular as soft and semi-hard ones. Their taste was too strong for modern diners accustomed to fast food. In a country that Charles de Gaulle famously claimed was ungovernable given its number of cheeses, cheese consumption falls along political lines, according to the poll of 1,014 people, with Right-wingers more likely to eat more. Just three per cent of president Emmanuel Macron's voters said they did not eat cheese, compared with four per cent of those who backed Marine Le Pen, the radical right National Rally candidate, in the 2022 election. On the other hand, nine per cent of people who voted for Jean-Luc Mélenchon, the radical Left candidate, and 13 per cent of those who favoured Yannick Jadot, the ecologist, declared themselves to be non-cheese-eaters. 'It does seem clear the conservative Right is more in favour of savoir-faire, terroir, history and traditions,' said Ms Richez-Lerouge, who added that one shouldn't oversimplify too much. 'You can be a Green and eat cheese. You can protect nature and choose a farmhouse cheese, for example.' The smelliest cheeses did not rank highly, with just 16 per cent of respondents naming Munster and 7 per cent Epoisses among their favourites. Among the 18- to 24-year-olds, the disaffection was ever starker. Just 19 per cent named Camembert among their favourites, 13 per cent Roquefort, 10 per cent Munster, 5 per cent Fourme d'Ambert and 6 per cent Epoisses. By contrast, among over 65-year-olds, 43 per cent cited Camembert as a favourite, 34 per cent Roquefort, 17 per cent Munster, 9 per cent Fourme d'Ambert and 7 per cent Epoisses. The fact that Comté came top was a source of hope, however. 'It's a very good example of an appellation cheese that has managed to maintain its quality. There are strict specifications requiring 100 per cent raw milk, and wherever you find this cheese, it remains quite good, even very good or exceptional, but never bad,' Ms Richez-Lerouge said.
Morocco World
23-05-2025
- Business
- Morocco World
French Tourists Crown Morocco as Ultimate Summer 2025 Haven
Doha – French tourists are selecting Morocco as their favored summer retreat for 2025, according to recent surveys and industry data. Despite a trend of caution among French travelers regarding international journeys, Morocco continues to captivate visitors with its unique fusion of accessibility, affordability, and cultural richness. A recent Opinion Way poll published by Beur FM unveils that Morocco has established itself as one of the preferred havens for French holidaymakers this summer. More than a quarter of users browsing the 'Liligo' travel comparison website have exhibited interest in Moroccan getaways, enticed by what the survey characterizes as a winning combination of 'exoticism, geographical and financial accessibility' – particularly appealing during times of rising prices and economic uncertainty. While only 45% of French citizens intend to venture abroad this summer, compared to 50% in 2024, Morocco stands out as an exception to this downward pattern. The country's allure appears to be intensifying even as more French people (67%, up from 61% last year) choose domestic vacations. Marrakech remains the most coveted Moroccan locale, but Essaouira and Fez are seeing remarkable surges in interest. Searches for Essaouira, known as 'the windy city,' have soared by 147%, while Fez, celebrated for its historical heritage, has experienced a 64% increase. This preference for Morocco is further corroborated by the Observatory of Travel Companies (EDV), which reports that 38% of French travel agencies now rank Morocco as their top international sales hotspot, ahead of Tunisia (27%) and Spain (23%). The renewed popularity isn't merely coincidental The renewed popularity stems from both improved diplomatic relations between Paris and Rabat and Morocco's consistent tourism offerings, including upgraded hotel accommodations and refreshed promotional campaigns. The country delivers travelers an ideal balance of exotic experiences and logistical security – a combination that continues to lure French visitors seeking adventure without complete departure from familiar comforts. While the number of April departures dipped slightly by 2% compared to the previous year, the value of sales has jumped by 7%. The average spending per traveler now amounts to €868. This suggests that French tourists may be traveling in smaller numbers, but they're investing more and prioritizing quality experiences – a trend that benefits Morocco's tourism sector. To capitalize on this growing enthusiasm, Transavia, a leading European low-cost carrier, has partnered with the Moroccan Tourism Office (ONMT) to launch 14 new flight routes connecting regional French cities to Morocco for winter 2025-2026. This expansion will introduce over 130,000 new airplane seats, representing a 25% increase from last year. The new routes will link French cities directly to Moroccan hotspots, including Agadir, Marrakech, Dakhla, Essaouira, Ouarzazate, and Errachidia. A highlight of this collaboration is the establishment of a seasonal base in Agadir – Transavia's first outside France – which will enhance flight availability during the winter season. Morocco has become Transavia's number one destination in terms of seat-kilometers offered. Africa's most-visited country The country's tourism industry is booming. Morocco welcomed 5.7 million tourists in the first four months of 2025, a 23% increase compared to the same period in 2024 – adding one million additional visitors in just four months. April alone saw 1.7 million arrivals, up 27% from April 2024, indicating that Morocco's appeal now transcends traditional peak seasons. This builds upon Morocco's record-breaking performance in 2024, when it attracted 17.4 million tourists, surpassing Egypt (15.7 million) to become Africa's most-visited country. Morocco's tourism revenue reached $11 billion in 2024, up from $10.5 billion the previous year. The 2024 figures represent a 20% increase from 2023 and more than 33% growth compared to pre-pandemic 2019 levels, when Morocco hosted 13 million tourists. France remains a crucial market, having contributed 2,421,539 visitors in 2024. As Morocco prepares to co-host the 2030 FIFA World Cup with Spain and Portugal, its tourism sector's outlook appears promising. Key factors propelling this growth include the introduction of 120 new airline routes in 2024 and new luxury hotels from brands like Four Seasons and Nobu. By 2030, Morocco aims to welcome 26 million tourists annually – 50% more than current figures. Tags: French touristsFrench tourists in Morocco
Yahoo
11-02-2025
- Business
- Yahoo
Ninety-three percent of UK Companies Experienced Vendor Fraud in 2024, According to New Trustpair Research
Key Findings: AI-powered fraud techniques, including generative AI and deepfakes, have accelerated fraud incidents, with 42% of companies experiencing at least two successful attacks. Financial losses are steep: 21% of fraud victims report average losses of £500,000 per attack. Overconfidence in fraud detection capabilities persists despite escalating threats, with 44% of executives claiming they are "very confident" in their teams' abilities. Cybersecurity awareness training and technology investments are rising, but manual processes remain vulnerable. LONDON, February 11, 2025--(BUSINESS WIRE)--Cyber fraud, including advanced schemes like AI-generated scams and business email compromise (BEC), surged across UK businesses in 2024, according to new data released today by Trustpair and OpinionWay. Based on a survey of 150 senior finance, treasury, and accounts payable executives across the UK, the research shows that 93% of companies were targeted by fraud in the past year, with 73% expecting risks to grow in 2025. Fraudsters have rapidly embraced tools like generative AI, voice cloning, and deepfakes, driving a rise in payment fraud sophistication. Nearly 48% identify cyber attacks as their biggest hurdle in fraud prevention. Trustpair's study highlights an unsettling trend: while 94% of businesses increased their investment in fraud prevention technologies last year, reliance on reactive methods like manual checks and training leaves companies vulnerable to evolving tactics. "The rise of AI-driven fraud demands a fundamental shift in how businesses approach payment security," says Tom Abbey, Senior Fraud Consultant UK at Trustpair. "Companies cannot rely solely on human intervention to counter such sophisticated attacks. Automation is the only way to stay one step ahead of cybercriminals." Key Trends from the Report – Fraud in the Cyber Era: 2025 UK Fraud Trends & Insights AI-Powered Fraud is a Game-ChangerNearly 88% of UK businesses identified cyber fraud as a significant driver of payment fraud. Tools like generative AI enable fraudsters to craft convincing BEC scams that mimic executives' communication styles, outpacing traditional detection measures. The Financial Toll of Fraud is AlarmingFor 21% of businesses that suffered successful fraud attacks, the average loss per incident was £500,000. Despite 94% of companies increasing their technology budgets, only 33% have automated fraud prevention systems in place. Financial Professionals Confidence Does Not Match RealityWhile 97% of executives believe their teams can identify advanced fraud tactics, the rising number of successful attacks suggests overconfidence in outdated defenses. Bridging this gap requires adopting more proactive, technology-driven solutions. A Unified Approach is EssentialCybersecurity awareness training and technology investments are on the rise. However, only 1 in 10 companies performs consistent checks throughout the supplier payment process. Companies Aren't Ready for a Fraud SurgeTrustpair's findings indicate a lack of preparedness for the growing sophistication of fraud threats. Manual methods, such as callbacks and email-based validations, are still widely used by 70% of companies. While awareness training and policy updates are critical, automation and advanced verification systems must become the cornerstone of fraud prevention strategies. Download the full report to learn more about the state of fraud in the UK. About TrustpairTrustpair's fraud protection makes global companies' payment fraud-proof by automating bank account ownership globally. The enterprise-grade platform provides global coverage and native integration with major procurement and finance systems. Trustpair protects leading companies worldwide, including Hiscox, AstraZeneca, Danone. The company's global presence includes offices in New York City, Paris, London, and Milan, with 100+ employees dedicated to setting the future of payment security & fraud prevention. To learn more, visit View source version on Contacts U.K. Media Agathe CHABERTachabert@ Sign in to access your portfolio
Yahoo
30-01-2025
- Business
- Yahoo
2025 VivaTech Confidence Barometer: Tech and business in the USA are confident while Europe moves at different speeds
Announcing the second edition of the VivaTech Confidence Barometer, an international survey of tech executives conducted by OpinionWay in Europe (France, Germany, United Kingdom, Spain, Italy) and North America (USA, Canada) PARIS, Jan. 30, 2025 /CNW/ -- Technological progress is seen as increasingly strategic by companies, and as a priority area of investment for senior executives. There is a marked divergence of opinions among respondents, with Americans perceiving themselves as more competitive than their counterparts in Europe. AI, a Challenge Accepted by Businesses Everywhere 100% of executives believe that the adoption of at least one new technology generates tangible benefits for their company, such as increased productivity (62%) and reduced operational costs (48%). Unsurprisingly, AI clearly stands out as the technology most likely to have an impact on the companies' business (65%), well ahead of cybersecurity (41%) and cloud computing (39%). Over the next 12 months, 85% of the companies surveyed plan to increase their investment in AI. Differing Perceptions of Competitiveness in the International Arena The United States and the United Kingdom are the most confident about the ability of their tech sectors to compete internationally, with 92% and 81% of CEOs respectively believing their country to be at the forefront, unlike Italy, which feels less confident (64%). Executives were also asked about the adoption of technological innovations by their countries. Here, too, executives in the USA and the United Kingdom feel their countries are leading the way, with 87% and 82% respectively believing their companies are at the forefront of the adoption of technological innovations. This contrasts with Italy, where executives again see their country as lagging behind (44%). Technological Progress: Source of Concern, Source of Solutions Three quarters (77%) are equally concerned about the invasion of privacy and the proliferation of fake news and the difficulty of identifying it. The negative impact of tech on the environment is also a concern for 70% of business leaders among which, unicorns, startups and scaleups are more concerned with 47% saying they are very concerned about this issue. But while technology carries its share of uncertainties and risks, it is also seen by more than 9 out of 10 business leaders (90%) as a solution to the major challenges of our time. Photo - - Contact: vivatech@ View original content: SOURCE Viva Technology View original content: Sign in to access your portfolio
