14-05-2025
TrusTrace's New, AI-Powered Data Hub Gives Insights on Supply Chain Compliance
TrusTrace wants clients to put their trust in its data quality.
The supply chain traceability provider announced Tuesday it had launched an upgraded platform which leverages artificial intelligence to conglomerate and analyze data, in turn offering up recommendations and monitoring supply chain risks to flag to the client.
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Shameek Ghosh, CEO of TrusTrace, said he believes the update will help clients take charge of their supply chains in a new way, particularly in a time of economic uncertainty.
'In today's high-stakes regulatory and business environment, access to accurate, real-time sustainability data shouldn't be a privilege—it should be a given,' Ghosh said in a statement. 'We've built a powerful, AI-assisted supply chain data hub that allows companies to quickly and easily collect and analyze data at any scale, empowering them to move from reactive crisis management to proactive impact-driven strategies. This is the future of responsible, resilient business.'
The system can now gather supply chain data from multiple sources, including suppliers, compliance documents and internal records; flag risks for proactive management; find holes in information necessary for compliance processes; help clients make decisions with a more holistic view of supply chain and more. It does so by leveraging AI to parse through the data, which it contends betters the data sets and allows for data to be used for many purposes, rather than being siloed.
TrusTrace noted that the technology is applicable to small-to-medium businesses and large enterprises alike. It said brands and manufacturers are already using the upgraded platform, but did not disclose who the earliest clients testing the new system included.
The announcement comes on the heels of the Swedish company's partnership with Avery Dennison, aimed at providing stronger transparency into raw materials' origins and uses throughout the supply chain, so that clients can discern a clear chain of custody. The collaboration saw Avery Dennison integrating TrusTrace's technology into its end-to-end supply chain solution, Optica.
Kenny Liu, vice president and general manager S. Asia, EMEA and Optica at Avery Dennison, said the business relationship enriched the company's ability to provide meaningful information and insights to its clients.
'Navigating today's complex global supply chains requires reliable, streamlined access to comprehensive data,' Liu said in a statement. 'By integrating TrusTrace into our Optica portfolio of supply chain solutions, we're equipping brands with the tools they need to map their supply chains, verify raw material origins, and confidently meet evolving regulatory demands. This level of transparency empowers smarter sourcing decisions and ultimately drives meaningful impact across the entire supply chain.'
