Latest news with #Opul
Time of India
3 days ago
- Entertainment
- Time of India
Honey Singh's ‘Yo Yo Watches' just dropped in Dubai, the story behind it might surprise you
Honey Singh unveils Yo Yo Watches in Dubai, combining luxury design with a personal story/ Image Composite: @yoyohoneysingh TL;DR Honey Singh launches his first luxury watch brand, Yo Yo Watches , in Dubai. The limited-edition line is made in partnership with Titan and Dubai-based Opul. The launch reflects his personal journey and deep connection to the city. Honey Singh just dropped something new, and this time, it's not a track. The Indian rapper, best known for hits like Desi Kalakaar and Brown Rang, has stepped into the world of fashion and lifestyle with 'Yo Yo Watches,' a limited-edition luxury watch line. Launched in Dubai on July 18, 2025, the brand is a collaboration with Indian watchmaker Titan and Dubai's lifestyle label Opul. But this isn't just a celebrity collab for clout. For Singh, it's personal. He's lived in Dubai, performed across the city, and even shot music videos here. After years of highs, lows, and reinvention, Singh is tying his brand to something that's shaped him deeply: time. As he wrote on social media, 'Time is always mine.' The collection is a collaboration with India's Titan and Dubai-based lifestyle label Opul. These aren't mass-market timepieces. They're limited-edition watches, designed for a younger generation that values individuality and presence and yes, a bit of swagger. About the Watches: Style Meets Statement Yo Yo Watches was launched with a clear intention, to blend quality craftsmanship with a narrative. Made in partnership with Titan, and designed alongside Dubai's Opul, the watches carry a sharp, modern aesthetic. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Top 15 Most Beautiful Women in the World Undo The bold, premium look is built perfectly for this stylish generation. The line features pieces for both men and women. Each watch is built with attention to detail and created in limited quantities, adding a sense of exclusivity. It's not just about luxury for luxury's sake, it's about identity, time, and legacy. Why Dubai Was the Natural Choice For the 42-year-old singer, launching Yo Yo Watches in Dubai wasn't just about finding a flashy location. It was about connection and perfect comeback. He's spent years coming back to Dubai, for concerts, shoots, and eventually, a home. Singh owns a property on Palm Jumeirah, one of the city's most exclusive areas. But more than the luxury, he says it's the spirit of the place that resonates. Singh has often spoken about Dubai's sense of unity, a place where people from all backgrounds live together with ease. He's spoken about the city's openness and how welcomed he's always felt there, which makes it a fitting launchpad for his new venture. His social media post said it simply: 'YoYo watches Dubai launch was amazing thank u everyone God is Great.' What stands out isn't just the design or exclusivity. It's the message behind it. Singh says the line is about survival, identity, and time, a nod to his own comeback and constant reinvention. Still Making Music Even with the launch of his brand, Honey Singh hasn't taken a break from music. His newest single 6AM premiered on YouTube just last week and is already pulling in huge numbers, over 16.5 million views and climbing. It's currently trending at #9 on YouTube's music charts. The song carries the energy fans expect from Singh, but the timing of its release, just days before the launch of his watch line, feels intentional. Music and business are now part of the same rhythm. FAQ 1. Where can I buy Yo Yo Watches? The watches are available globally and were launched in Dubai. Details on retail partners or online availability are expected soon. 2. Are the watches unisex? Yes. The collection includes styles for both men and women, with a modern, premium look. 3. Is this Singh's first business outside music? While Singh has done brand partnerships before, Yo Yo Watches is his first self-branded lifestyle venture.
Khaleej Times
4 days ago
- Entertainment
- Khaleej Times
Honey Singh launches 'Yo Yo Watches' in Dubai, eyes Hollywood next
In a city that measures itself in ambition and audacity, Yo Yo Honey Singh fits right in. He arrives in Dubai not just as a rapper or performer, but as a man who has walked through fire and come out with a limited-edition timepiece on his wrist to prove it. With the launch of Yo Yo Watches (yes, that's what it is called), a luxury watch line launched in collaboration with Titan and Dubai-based lifestyle brand Opul, Honey Singh is making a stylish statement about surival, swagger, and the unstoppable rhythm of time. But let's rewind. Before the launch, we sat down with Singh for a chat. Dressed down but dialled in, there was a certain grounded charm beneath the glint. When we ask him about the first watch that made him feel something, he doesn't hesitate. 'The Rolex with the Arabic dial. The bling one, I got it custom,' he recalls. 'I still wear it sometimes, even though I bought it long back. It wasn't a big achievement that led led me to buying it, instead, I was more of a watch collector at the time. So I was very excited to have the Arabic dial one.' Back then, he says, "I was very blingy kind of person, so I was collecting all the bling watches." So what has changed? With a balance of visions and vulnerability, Honey Singh in 2025 is not just dropping beats, but dropping wisdom. He's all about time now, and how one owns it. 'Time doesn't wait, and neither did I,' Singh says. 'It's been my teacher. It tested me, refined me, and rebuilt me. I've chased it, respected it, and aligned myself with it. ' Yo Yo Watches is built with bold bezels, unapologetic designs, and meticulous craftsmanship. At 42, Honey Singh has lived what he calls 'twenty lives.' From stadium tours and Bollywood blockbusters to a much-publicised battle with mental health and addiction, the man behind the moniker Yo Yo has been through the kind of ups and downs that would wreck most people. Instead, it's refined him. 'After God, the two things I respect most are my mother, and time,' he says. 'That's the hierarchy. God. Mother. Time.' So when he decided to launch a watch line, it seemed like a philosophy wrapped in steel. The man behind the mic If you're expecting the party-boy persona 24/7, you might be surprised. Off-camera, Singh is now thoughtful, even introspective. He credits his circle, the people who know him as Hirdesh, not Honey, for keeping him grounded. When in India, he always makes time to visit his childhood home in Karam Pura, Delhi. 'If your focus is clear, where you're coming from and where you're going, life is sorted,' he says. 'I know where I'm going. That's Hollywood. And I know where I started.' Still, some things haven't changed. He laughs when we ask about how he'd spend a day off in Dubai. 'I'd be on a date. Then a good restaurant, music, and gym. That's my vibe.' And don't be fooled by the bold lyrics, the man is a self-proclaimed romantic. 'People don't know I'm too romantic. If I do a film, I'll give Shah Rukh Khan competition.' That film, by the way, might just happen. His close friend, Moroccan singer Abd El Fattah Grini, whom he calls 'brother', is backing him for it. 'Not romantic though,' he clarifies. 'Something crazy.' Why Dubai feels like home The choice to launch Yo Yo Watches in Dubai was personal. Singh has performed here, shot music videos here, and lives here. As his Instagram bio states: West Delhi boy living the Arabic life. And now he's bringing a piece of himself here. 'What draws me back? The unity,' he says. 'Different people, different backgrounds, all living like family. And the local Emirati people? So humble. They've opened their country to the world, and they welcome everyone with peace and love.' And Honey Singh is not your 9-to-5 creator. He sleeps at dawn and wakes up at 4pm. His creative peak? 'Between 10pm and 3am. That's when the magic happens.' His playlist, much like his personality, is eclectic — A.R. Rahman, Dr. Dre, R.D. Burman, Abdel Halim, and Mohammad Rafi all have a place in it. The past and present, East and West, party and poetry, all part of his personal time zone. And while he says he wouldn't relive any career moment, he does miss one chapter. He says, 'My school days in Karam Pura. Bunking class. Roaming the streets for no reason. That freedom? That was gold.' Looking ahead, Singh is already planning for 2035. Among his latest works is the song titled '6am', the music video for which premiered last week on YouTube, garnered over 16.5 million views, and is on #9 on the charts for Trending Music. And his upcoming? The "something crazy" is on his next year's roadmap. "Yo Yo 2025 is already manifesting the next ten years," he says. "I'm the visionary and the executor.'
