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Associated Press
27-05-2025
- Health
- Associated Press
ScottsMiracle-Gro Partners With Farm-to-Schools Program in Columbus: Bringing the School Community Together
In part three of this three part series, we explore how the Columbus City Schools (CCS) student Green Team built an ambassador team that shared their community garden with other students and other clubs. While the subject is about gardening, the gardening program is also about their social and emotional wellness. The magic that grows as kids discover gardening Our purpose to GroMoreGood takes many forms. One of those special moments happened with Columbus City Schools in Ohio, where the magic of a single idea blossomed beyond its original intent and became something bigger, something greater. The growth journey of the Columbus City Schools program epitomizes GroMoreGood. A new generation of kids is developing a lifelong connection to the earth. The idea Early in her career, school teacher Katie Young had a writing assignment for her students that was based on a simple question: Do you know where food comes from? Not one of the students answered that it comes from the earth. Katie knew this had to change. In 2018, the Columbus City Schools Farm to School program was born in partnership with ScottsMiracle-Gro, The Scotts Miracle-Gro Foundation and The Ohio State University Extension. Teachers were given tools and Miracle-Gro supplies to teach kids how to create, tend to and harvest gardens full of fresh vegetables. Starting to grow The initial group of teachers embraced the program, and students did, too. Soon, more schools and teachers were brought into the program, and it started delivering results that exceeded all original expectations. Benefits beyond expectations Students experienced mental health benefits from touching the dirt and taking care of the plants on a regular basis. High school students talked about the therapeutic aspect of gardening and the way working with plants brought them a sense of peace. Another group of students created ways to invite the community to participate in the gardens, which went beyond the classroom. While elementary school students discovered that fresh foods are delicious, sometimes on their own and sometimes when added to a smoothie or pizza! Read more about ScottsMiracle-Gro and the partnership with the Columbus City Schools. Watch the video here. About ScottsMiracle-Gro With approximately $3.6 billion in sales, the Company is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are among the most recognized in the industry. The Company's Scotts®, Miracle-Gro®, and Ortho® brands are market-leading in their categories. The Company's wholly-owned subsidiary, The Hawthorne Gardening Company, is a leading provider of nutrients, lighting, and other materials used in the indoor and hydroponic growing segment. For additional information, visit us at Visit 3BL Media to see more multimedia and stories from ScottsMiracle-Gro
Associated Press
13-05-2025
- General
- Associated Press
ScottsMiracle-Gro Partners With Farm-to-Schools Program in Columbus: Beyond Your Typical Classroom
In part two of this three part series, we explore how in 2018, Columbus City Schools (CCS) partnered with Ohio State University Extension to develop a guidebook. The guidebook was shared with 46 CCS teachers who gave feedback about the guidebook. Scotts Miracle-Gro and Scotts Miracle Gro Foundation helped gather the supplies for the experience. Our purpose to GroMoreGood takes many forms. One of those special moments happened with Columbus City Schools in Ohio, where the magic of a single idea blossomed beyond its original intent and became something bigger, something greater. The growth journey of the Columbus City Schools program epitomizes GroMoreGood. A new generation of kids is developing a lifelong connection to the earth. The idea Early in her career, school teacher Katie Young had a writing assignment for her students that was based on a simple question: Do you know where food comes from? Not one of the students answered that it comes from the earth. Katie knew this had to change. In 2018, the Columbus City Schools Farm to School program was born in partnership with ScottsMiracle-Gro, The Scotts Miracle-Gro Foundation and The Ohio State University Extension. Teachers were given tools and Miracle-Gro supplies to teach kids how to create, tend to and harvest gardens full of fresh vegetables. Starting to grow The initial group of teachers embraced the program, and students did, too. Soon, more schools and teachers were brought into the program, and it started delivering results that exceeded all original expectations. Benefits beyond expectations Students experienced mental health benefits from touching the dirt and taking care of the plants on a regular basis. High school students talked about the therapeutic aspect of gardening and the way working with plants brought them a sense of peace. Another group of students created ways to invite the community to participate in the gardens, which went beyond the classroom. While elementary school students discovered that fresh foods are delicious, sometimes on their own and sometimes when added to a smoothie or pizza! Read more about ScottsMiracle-Gro and the partnership with the Columbus City Schools. Watch the video here. About ScottsMiracle-Gro With approximately $3.6 billion in sales, the Company is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are among the most recognized in the industry. The Company's Scotts®, Miracle-Gro®, and Ortho® brands are market-leading in their categories. The Company's wholly-owned subsidiary, The Hawthorne Gardening Company, is a leading provider of nutrients, lighting, and other materials used in the indoor and hydroponic growing segment. For additional information, visit us at Visit 3BL Media to see more multimedia and stories from ScottsMiracle-Gro
Associated Press
28-03-2025
- Business
- Associated Press
ScottsMiracle-Gro Highlights World Water Day
Our commitment to water extends beyond World Water Day as a key part of our Foundation's environmental pillar. We partner with experts and environmental groups nationwide to support access to safe, abundant water and promote responsible water use. The Scotts Miracle-Gro Foundation partners that steward this work include: In addition to our Foundation water partners, ScottsMiracle-Gro recently became a member of the Turfgrass Water Conservation Alliance, reinforcing our dedication to conserving water while maintaining beneficial living landscapes. Our water commitment extends to consumers as our research & development teams enhance and promote turf, soil, fertilizer, plant food and application products that minimize water use and quality impacts. Examples range from water maximizer and moisture control products to drought-tolerant groundcovers and precision applicators to prevent overuse of fertilizer products. Other examples include reformulations, such as increased use of slow-release nitrogen and the removal of phosphorus to mitigate algal blooms, to alternatives to traditional turfgrass, such as drought-tolerant clover lawns. Through consumer education, we teach homeowners about the benefits of green spaces, how to do more with less water and how to re-imagine yards as water-wise landscapes. On World Water Day, and every day, we believe it's vital to protect one of our planet's most precious resources. About ScottsMiracle-Gro With approximately $3.6 billion in sales, the Company is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are among the most recognized in the industry. The Company's Scotts®, Miracle-Gro®, and Ortho® brands are market-leading in their categories. The Company's wholly-owned subsidiary, The Hawthorne Gardening Company, is a leading provider of nutrients, lighting, and other materials used in the indoor and hydroponic growing segment. For additional information, visit us at
Associated Press
19-02-2025
- Business
- Associated Press
Scotts Miracle-Gro Foundation Supports and Partners With Community Organizations Around the Country
The Scotts Miracle-Gro Foundation was created to support and partner with organizations to help improve our environment, enhance our communities and empower underserved youth. Thanks to our Foundation's community partners for their efforts across the country. Let's GroMoreGood, together. About ScottsMiracle-GroWith approximately $3.6 billion in sales, the Company is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are among the most recognized in the industry. The Company's Scotts®, Miracle-Gro®, and Ortho® brands are market-leading in their categories. The Company's wholly-owned subsidiary, The Hawthorne Gardening Company, is a leading provider of nutrients, lighting, and other materials used in the indoor and hydroponic growing segment. For additional information, visit us at View original content here.
Yahoo
28-01-2025
- Business
- Yahoo
D/CAL Partners With ScottsMiracle-Gro To Launch All-New Brand And Product Line
Agency's Deep and Unique Understanding of Subcultures Provides Fertile Ground for New Brand's Launch, Growth DETROIT, Jan. 28, 2025 /PRNewswire/ -- Independent creative agency D/CAL today announced it has been selected to work on a new ScottsMiracle-Gro brand, set to make its debut in February. The work will comprise brand strategy, creative, production and social media. "We've got a rich heritage that goes back more than 150 years," said John Sass, Vice President, Chief Creative Officer at ScottsMiracle-Gro. "We're excited to take elements of that history and create a new brand that speaks to consumers differently." A cornerstone of D/CAL's winning pitch was its proprietary methodology called the D/CAL SubMethod™, designed to enhance a brand's existing understanding of a target audience through the subcultures in which they participate. "While the Scotts team knows their audiences very well, we brought a lot more fidelity to what motivates their consumer, and that has led to a delightful, category-bending brand campaign that we cannot wait to launch," said Adam J. Wilson, President and Co-founder of D/CAL. D/CAL's nimble approach has already made a positive impact in the new relationship. "It was important to us to prove from day one that our ability to adapt quickly and effectively, are not just words in an agency credentials deck," said Melanie Westendorf, Managing Director at D/CAL. Lance Melnichenko, Director of Next Gen Lawns added, "Developing this new brand really inspired us to rethink how we work internally in a number of ways. D/CAL's ability to work quickly with tremendous attention to detail really compliments those efforts." D/CAL will serve as the lead strategic and creative agency for the new brand, collaborating with a roster of existing specialist agencies, including media, PR, and performance marketing. Additional information about D/CAL can be found at ABOUT ScottsMiracle-GroWith approximately $3.6 billion in sales, the Company is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are among the most recognized in the industry. The Company's Scotts®, Miracle-Gro® and Ortho® brands are market-leading in their categories. The Company's wholly-owned subsidiary, The Hawthorne Gardening Company, is a leading provider of nutrients, lighting, and other materials used in the indoor and hydroponic growing segment. For additional information, visit us at ABOUT D/CALFounded in 2018, D/CAL is a fiercely independent strategic creative agency built from the outside-in to help brands unlock greater "emotive clarity," making them less replaceable, more differentiated, with a higher likelihood of justifying their prices. Their approach to achieving this with every Client is rooted in a simple, yet powerful idea: SUBCULTURES > DEMOGRAPHICS. They believe subculture-driven insights lead to building more of your audience than buying it. And they're built to act on that belief - with more agency outsiders in their ranks than any other firm and a strategic and creative methodology to match. Media Contact:Adam Wilson248.420.7536adam@ View original content to download multimedia: SOURCE D/CAL Sign in to access your portfolio
