Latest news with #OunassMaison
Khaleej Times
20-05-2025
- Entertainment
- Khaleej Times
What makes a fashion pop-up a success in the UAE?
What do Insta-gold photo opps, client-targeted exclusive styles, and a pervasive sense of FOMO have in common? They are the key ingredients of a successful fashion pop-up and catnip to the UAE's luxury consumer. In recent weeks, regional social media algorithms have been awash with images of New York brand The Frankie Shop's two-week installation in Abu Dhabi, while, over in Dubai, British designer Victoria Beckham put the star power into promotion for her exclusive capsule collection created for online retailer Ounass. For the uninitiated, pop-ups are temporary installations leveraged by brands (who often don't have a permanent store in the region) to showcase their products, get customers posting on social media, and build brand awareness. Contemporary fashion label The Frankie Shop created a custom space in the capital's Mina Zayed Port, while Victoria Beckham took over Ounass Maison in Dubai's Mandarin Oriental hotel. Pop-ups can serve as a testing ground before a brand invests in its own store, or simply drive customer acquisition through email sign-ups and app downloads. The best pop-ups dial up brand awareness from vaguely-on-my-radar to drank-all-the-Kool-Aid. Over recent years, Dior has taken over luxury beach restaurant Nammos at Dubai's Four Seasons, Kim Kardashian's Skims held a Valentine's themed pop-up complete with prize-dispensing claw machine in Alserkal Avenue (the queues were wild), and Jordanian footwear designer Amina Muaddi took a stance against scruffy sandals by installing a temporary paean to high-heels right in the middle of flip-flop central, Dubai's Kite Beach. The man behind many a fashion pop-up is Lebanese entrepreneur and founder of The Haute Agency, brand strategist Wael Al Fatayri. 'Pop-ups work really well in the UAE because people here are driven by novelty and exclusivity. They want the drama,' he says, 'the goal is to get people to talk, to build a buzz. You have to give people a reason to show up and share'. The most successful pop-ups will incorporate an exclusive collection of styles not available anywhere else, be playful or photogenic (ideally both) and, Wael cautions, don't forget the food and beverages. 'Feed your customers, they drive long distances,' he advises, adding that innovative culinary elements, such as a unique ice cream flavour, add a wholesome sprinkling of sweetness to what is essentially a giant sales pitch. Guests want to feel special and taken care of. Besides being fed, this means making customers feel seen within the wider brand narrative. The Frankie Shop installation, which wrapped earlier this month and was held in collaboration with The Abu Dhabi Investment Office, served a masterclass in local integration by working with regional artists and stylists. 'They respected the Abu Dhabi vibe, not just copying what has been done in New York,' observes Wael, 'when people feel like the brand cares about them it really translates.' The Frankie Shop, known for oversized suiting and a minimalist aesthetic, honoured its hosts with an exclusive Abu Dhabi collection, amplifying the collaboration to a global audience and placing Abu Dhabi on the pulse of one of the world's coolest brands. 'They took The Frankie Shop signature look and localised it, it felt like it belonged where it was,' says Wael. And yes, there was a café, serving collagen lattes to be sipped and snapped while wearing an LED face mask. Meanwhile, Beckham's capsule of designs for Ounass is 'created with the Dubai woman in mind', according to the online luxury retailer. Showcased by a bevy of the region's most glamorous influencers, the styles are selling out fast online and in the Ounass Maison pop-up, as social storytelling trickles down to serious spending. With her visit supported by Dubai Tourism, the potential power of the pop-up goes far beyond selling a few dresses; it's about cementing the UAE as a central stop on the global fashion circuit, a draw for the world's most chic. Top of the Pops.
Arab News
30-04-2025
- Entertainment
- Arab News
Victoria Beckham drops capsule collection with Mideast retailer
DUBAI: British fashion designer and singer Victoria Beckham hosted an intimate dinner in Dubai this week with some of the city's leading style influencers to celebrate her exclusive capsule collection with Middle Eastern online luxury retailer Ounass. For the latest updates, follow us on Instagram @ The collaboration includes a dedicated pop-up at the Ounass Maison, located in Dubai's Mandarin Oriental Hotel in Jumeirah. It features a curated selection of Spring/Summer 2025 pieces, including designs created specifically for the Middle East. The collection is also available online. A post shared by Victoria Beckham (@victoriabeckham) 'So excited to be here in Dubai to celebrate my capsule for @ounass,' she wrote on Instagram. 'Coming here and seeing how Emirati women are wearing my clothes and making them their own brings me so much joy.' The dinner was attended by several fashion influencers, including Karen Wazen, her sister Andrea Wazen, Dima Al-Sheikhly, Dana Hourani, Sossi Wartanian, Jessica Kahawaty, Deema Al-Asadi and Rym Saidi. Guests posed for photos with Beckham, who wore a shiny silver-white satin dress featuring a one-shoulder design, soft draping across the bodice, and a gathered detail at the hip that flowed into an asymmetrical hem. She completed the look with clear pointed heels. A post shared by Victoria Beckham (@victoriabeckham) Beckham attended the event with her youngest daughter, Harper Seven, 13, who matched her mother in a sleek, floor-length satin gown in a light silver shade. Harper's dress featured thin spaghetti straps, a straight neckline, and a smooth, fitted silhouette. She completed the look with a black clutch. Victoria was not the only member of the Beckham household making fashion headlines this week. Her husband, football legend David Beckham, is also making a foray into the fashion world with the announcement of a major new collaboration. A post shared by David Beckham (@davidbeckham) In Spring/Summer 2025, BOSS will launch 'BECKHAM x BOSS,' the brand's first collection co-designed with David. The pieces will draw inspiration from the star's personal style, and promises to blend modern tailoring with heritage influences. 'We have been very much looking forward to this launch and are more than excited to see how these pieces are received by our end consumers,' said Daniel Grieder, CEO of Hugo Boss, in a statement. 'This collection is based on our strategic priority that product is key and our goal to seamlessly dress our customers for every occasion with our brands.'
Daily Mail
29-04-2025
- Entertainment
- Daily Mail
Victoria Beckham is joined by doppelgänger daughter Harper, 13, in Dubai as fashion conscious pair wear matching silver gowns for intimate dinner
Harper Beckham proved the apple doesn't fall far from the tree as she joined her mother for the launch of an extravagant new capsule collection in Dubai on Monday evening. The fashion-conscious 13-year old mirrored Victoria by wearing a near identical silver gown during an intimate dinner in the Emirates, held to celebrate her mother's recent collaboration with Middle Eastern e-commerce brand Ounass. Former Spice Girl Victoria, 51 - now a successful fashion designer - looked typically stylish in a draped metallic dress and perspex heels while rubbing shoulders with fellow guests at the exclusive gathering. Joining her mother, Harper opted for an elegant floor-length halter-neck in matching silver as they dined out in the Emirates. Sharing a handful of photos from Dubai with her Instagram followers, Victoria wrote: 'Behind the scenes at last night's intimate dinner in Dubai to celebrate the exclusive Victoria Beckham capsule with @Ounass.' In earlier Instagram posts from Dubai the fashion designer had modelled a striking blue silk gown, which was cinched in at the waist to show off her toned physique. Sharing a photo of the outfit, she wrote: 'So excited to be here in Dubai to celebrate my capsule for @ounass! 'Coming here and seeing how Emirati women are wearing my clothes and making them their own brings me so much joy. 'Discover the exclusive capsule collection alongside a selection of SS25 pieces at Ounass Maison and online at and
Daily Mail
28-04-2025
- Entertainment
- Daily Mail
Victoria Beckham shows off her impeccable sense of style in a light blue silk dress as she launches capsule wardrobe collection in Dubai
Victoria Beckham showed off her impeccable sense of style in a light blue silk dress as she launched a new capsule wardrobe collection in Dubai on Monday. The fashion designer, 51, looked incredible in the figure-hugging number which was cinched in at the waist to show off her toned physique. She boosted her height with matching strappy heels also from her brand and wore her long dark tresses in a pony tail. Victoria took to her Story to show off more details of the outfit as she gave a closer look at the shoes and bag as she said: 'Kisses from Dubai!' Posing on social media she penned in the caption: 'So excited to be here in Dubai to celebrate my capsule for @ounass! 'Coming here and seeing how Emirati women are wearing my clothes and making them their own brings me so much joy.' – Victoria. The fashion designer, 51, looked incredible in the figure-hugging number which was cinched in at the waist to show off her toned physique 'Discover the exclusive capsule collection alongside a selection of SS25 pieces at Ounass Maison and online at and Just ahead of her trip to Dubai, her husband David cheekily quipped that she had helped herself to his prized vegetables while he gave fans a glimpse of his homegrown produce on Saturday. Taking to Instagram, the football legend, 49, happily showcased his collection of radishes in his Cotswolds home. The famed couple were seen spending some time together in their garden as David rummaged through his plot. Playfully taking a clip of her husband, Victoria told him that she thought he looked good, and David cheekily protested. Victoria playfully dubbed him an 'ageing fashion icon', to which he replied that it was 'good for the mind'. For their one-to-one time in the garden, David was seen wearing a bright orange beanie hat, a grey T-shirt, cream socks and white slip-on Vans shoes. As he shared the clip to his social media grid he explained that he thought his dashing wife was 'hilarious' after he made a confession about his vegetables. She added: 'Coming here and seeing how Emirati women are wearing my clothes and making them their own brings me so much joy' He penned: 'Radish Alert. My wife's hilarious, she just ate 5 of my radishes once washed of course.' David showcased his green thumb a more in depth look at his passion project last year. He flaunted his bountiful harvest, with baskets brimming with potatoes, kale, carrots and cauliflower. David's latest garden pride came after he gave fans a rare glimpse of his huge kitchen garden.
Emirates Woman
28-04-2025
- Business
- Emirates Woman
Victoria Beckham Launches Exclusive Capsule Collection in Dubai
Fashion by Camille Macawili 34 seconds ago Victoria Beckham arrives in Dubai to celebrate the exclusive capsule collection launch with homegrown luxury online retailer, Ounass. Supported by Dubai Tourism, the visit of the pop-star-turned-fashion designer marks the launch of her exclusive collection featuring limited-edition pieces including draped midi dresses, tailored separates, and a printed pyjama set in a summer-inspired colour palette of pinks, whites, and greens. A selection of dressed up tops and cool-girl occasionwear dresses from the SS25 ready-to-wear collection, accessories including the Dorian Bag, and Victoria Beckham Beauty's line-up of scent-sational fragrances are also available to shop in-store at the Ounass Maison takeover from today to May 18,2024 and online at Located in Mandarin Oriental, Jumeirah, the region's leading luxury online player Ounass unveils Ounass Maison – a brick-and-mortar physical retail space offering a bespoke and tangible shopping experience to its VIP clientele and hotel guests. The house speaks the same language as the online shopping experience: curated, luxurious, and stylish. It houses three private family-style shopping suites where customers can indulge in styling consultations and fittings ensuring a personalised experience. The house speaks the same language as the online shopping experience: curated, luxurious, and stylish. It houses three private family-style shopping suites where customers can indulge in styling consultations and fittings ensuring a personalised experience. Launched in December 2016 as Al Tayer's Group first foray into e-commerce, Ounass has become a power player in the online retailer game and boasts a selection of over 300 well-loved brands, both international and regional, such as Bottega Veneta, Saint Laurent, Alexander McQueen, and more as well as seasonal exclusive collections. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied
