4 days ago
Students told to look for business ideas in tradition and culture
Sri Padmavati Mahila Viswa Vidyalayam (SPMVV) Vice-Chancellor V. Uma on Monday exhorted the students to look for creative business opportunities in the domain of arts, tradition, culture and heritage, where she said, 'there are possibilities as well as challenges aplenty'.
She was speaking at the launch of an exhibition-cum-sale of 'Sanvika Divine Products,' a start-up incubated in-house at the university's SSIIE Technology Business Incubator (TBI), here on Monday (August 11, 2025).
The products like handloom saris, cocoon-based artifacts, silk apparels, Kalamkari saris and wall frames were conceived, produced and exhibited with the idea of both personal use as well as for gifting needs.
'Such start-ups not only make brisk business, but also help preserve our traditional weaves and ethnic designs', the Vice-Chancellor said.
The start-up directors and professors P. Sujatha, G. Savitri, N. Rajani, T. Vijaya Kumari and P. Neeraja called the array of products as a thorough blend of modern technology and traditional knowledge. The unique products made of silk cocoons and silk threads stood out as a highlight, as they are generally not seen in the public realm.
Andhra Pradesh State Padmasali Corporation Director Sriramdas Gangadhar, Tirupati District Handloom and Textiles Officer R. Ramesh were also present.
