Students told to look for business ideas in tradition and culture
She was speaking at the launch of an exhibition-cum-sale of 'Sanvika Divine Products,' a start-up incubated in-house at the university's SSIIE Technology Business Incubator (TBI), here on Monday (August 11, 2025).
The products like handloom saris, cocoon-based artifacts, silk apparels, Kalamkari saris and wall frames were conceived, produced and exhibited with the idea of both personal use as well as for gifting needs.
'Such start-ups not only make brisk business, but also help preserve our traditional weaves and ethnic designs', the Vice-Chancellor said.
The start-up directors and professors P. Sujatha, G. Savitri, N. Rajani, T. Vijaya Kumari and P. Neeraja called the array of products as a thorough blend of modern technology and traditional knowledge. The unique products made of silk cocoons and silk threads stood out as a highlight, as they are generally not seen in the public realm.
Andhra Pradesh State Padmasali Corporation Director Sriramdas Gangadhar, Tirupati District Handloom and Textiles Officer R. Ramesh were also present.
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