26-07-2025
PATA Gold Award 2025 for Kerala Tourism
Kerala Tourism won the PATA Gold Award 2025 in the category of 'Most Engaging Social Media Campaign' for its meme-led makeover campaign. Organised by the Pacific Asia Travel Association (PATA), the awards honour exceptional achievements in the Asia-Pacific travel and tourism industry.
With a cross-platform roll-out across social media platforms like Instagram, Facebook, X, and LinkedIn, the campaign generated a total reach of 1.2 million and over 89,700 engagements, while also driving user-generated content, influencer collaborations, and viral success through relatable, Kerala-rooted humour. By turning traditional promotion into a two-way conversation, it showcased Kerala's natural beauty and traditions and also set a new benchmark for interactive tourism marketing in the Asia-Pacific region.
The award will be presented on August 27 at the PATA Gold Awards 2025 Gala Dinner on the sidelines of PATA Travel Mart at the Queen Sirikit National Convention Centre in Bangkok, Thailand.
