Latest news with #PRCAMENA
Campaign ME
6 days ago
- Business
- Campaign ME
PRCA MENA launches Pitch Forward survey to reshape pitching practices
PRCA MENA, the regional arm of the world's largest PR body, has launched Pitch Forward, a regionally-focused survey designed to spotlight and reshape pitching practices across the public relations and communication industry. The findings will inform practical recommendations and codes of best practice to drive fairer and more sustainable pitching standards globally. According to PRCA, pitching remains one of the most contentious issues in the industry, from unpaid work, unrealistic timelines and 'ghosting' to unclear briefs and a lack of post-pitch transparency. Therefore, the Pitch Forward survey aims to confront these issues head-on by gathering honest, region-specific insights from agency leaders, in-house teams and consultants regionally and worldwide. 'The way we pitch has remained largely unchanged for years, despite seismic shifts in how we work, collaborate and create,' said Conrad Egbert, Head of PRCA MENA. 'With Pitch Forward, we're not just opening a survey – we're opening the door to a better, fairer future for pitching in the region and eventually across the globe.' Adding to this, Sarah Waddington CBE, Interim CEO of PRCA, said: 'The pitch process needs to evolve. Pitch Forward is our opportunity to understand what good looks like and what must change. This survey gives professionals everywhere the chance to speak up and help raise industry standards for transparency, accountability and respect.' The initiative has been launched in partnership with PRCA APAC and PRCA Africa. All survey responses will remain strictly confidential. The Pitch Forward survey is now live and open to all communication professionals. PRCA calls on professionals within the industry to share experiences, shape future standards, and contribute to an industry-wide call for change. The survey is open till 30 June 2025 and can be accessed here.
Campaign ME
16-04-2025
- Business
- Campaign ME
PRCA MENA Young Lions PR Competition 2025 winners revealed
PRCA MENA has announced the winners of the PRCA MENA Young Lions PR Competition 2025: Raneem Saleeh and Youssef Yammine from Burson, for their campaign titled Believe in your 2.5%. The winning team emerged victorious after an intense final round held on 15 April, where six shortlisted teams presented their ideas to an esteemed jury of industry leaders from across MENA. Their campaign stood out for its creative approach, strategic thinking, and alignment with this year's humanitarian theme. This year's jury panel included Ahmad Itani, Chair of PRCA Mena Advisory Board and Founder & CEO, Cicero & Bernay Communication Consultancy, Laureline Schwarz, Head of Global Corporate Communication, PR, Public Relations, Al-Futtaim Automotive, Louise Jacobson, Managing Partner, Brazen MENA, Raefah Makki, Head of Individual Giving & Campaigns, UNHCR, and Sophie Simpson, Managing Director & Founder, Ruder Finn Atteline. 'It was a hard call for the judges; every campaign was meaningful and the ideas presented were bold, considered and deeply rooted in purpose. Congratulations to Raneem Saleeh and Youssef Yammine from Burson for their extraordinary work— we look forward to them joining us at Cannes,' said Conrad Egbert, Head of PRCA MENA. The brief was developed in collaboration with UNHCR, the UN Refugee Agency and called on participants to develop an impactful campaign to raise awareness and drive advocacy for displaced communities across the region. 'This year's partnership with PRCA Mena has been a meaningful step toward using the power of communication to spotlight the voices and needs of displaced people. 'Believe in your 2.5%' captured that mission beautifully, and we look forward to seeing its impact,' said UNHCR's Makki The two winners of the PRCA MENA Young Lions PR Competition 2025 will go on to represent the region at the Cannes Lions International Festival of Creativity in France this June. A total of 46 young professionals from 12 leading agencies across the region competed in the 2025 edition, including: Action Global Communications, BPG Group, Burson, Cosmopole Consultancy, Current Global MENAT, Gambit Communications, Houbara Communications, Memac Ogilvy, Saatchi & Saatchi Qatar, Seven Media, The Romans and Weber Shandwick MENAT.
Campaign ME
26-03-2025
- Business
- Campaign ME
PRCA MENA Young Lions PR Competition 2025 shortlist revealed
PRCA MENA has revealed the six teams that have made it onto the shortlist for the Cannes Young Lions PR Competition. Last week 23 teams, each consisting of two PR professionals from the region, aged 30 or under, had a pressing 24-hours to respond to a brief set by this year's humanitarian partner, UNHCR, the UN Refugee Agency. The brief challenged participants to develop a campaign that would raise awareness, increase downloads and drive donations for UNHCR's Refugee Zakat Fund Mobile App—an innovative platform designed to make Zakat giving more accessible, transparent, and impactful. The brief stated, 'our challenge remains increasing awareness of our RZF app, downloads and number of users who donate through the app.' The final shortlist includes: BPG Group – Rua Youssef and Rayana El Masri Burson – Raneem Saleeh and Youssef Yammine Cosmopole Consultancy – Nithin Narayanan and Meena Shahin Gambit Communications – Tala Maas and Hana Sabri Seven Media – Neimat ElKarib and Tala Abu Eid The Romans – Cham Alatrach and Katie Bell-Wright 'We're absolutely blown away by the level of creativity and passion that each team has demonstrated in this year's competition,' said Conrad Egbert, Head of PRCA MENA. 'A huge thank you to our esteemed jury for committing their precious time and effort to us and to the UNHCR for partnering with us on such a meaningful brief. Best of luck to the finalists — we look forward to your pitches.' On 15 April 2025, the shortlisted six teams will present their ideas to the esteemed MENA jury with the winners announced on 16 April 2025. The winning team will go on to officially represent the region in June at the Cannes Lions International Festival of Creativity that will be held in the south of France. Ahmad Itani, Founder & CEO of Cicero & Bernay Communication Consultancy, Laureline Schwarz, Head of Global Corporate Communication, PR, Public Relations, Al-Futtaim Automotive, Louise Jacobson, Managing Partner at Brazen MENA, Raefah Makki, Head of Individual Giving & Campaigns, UNHCR and Sophie Simpson, Managing Director & Founder of Atteline make up this year's jury for the region's Cannes Young Lions PR Competition.
