Latest news with #PabstBrewingCompany
Daily Mail
20-05-2025
- Entertainment
- Daily Mail
Revamped Playboy Mansion finally finished after five years of renovations under new billionaire owner
Renovations on the infamous Playboy Mansion are finally complete after five years. Aerial images show the stunning property looking vastly different than before with a brand new cream and aqua blue color scheme. From some angles, the one debaucherous mansion now resembles a picturesque Disney castle. The surrounding area boasts an impressive guest house, a cobalt blue tennis court, and perfectly manicured lawns and gardens. The rear terrace deck appears to have been extended to allow more space for outdoor entertaining. And to help guests unwind, there's a new 42 by 23-foot solarium. Underneath the solarium, a new luxury state-of-the-art spa-jacuzzi is believed to be finished. The spa also includes a 'cold plunge,' favored by celebrities such as Gwyneth Paltrow, Lady Gaga and Madonna. The late Hugh Hefner's legendary home, which served as the backdrop to his Playboy magazine, was sold in January 2016 to Greek-American business mogul Daren Metropoulos for $100million. Daren, 42, is the son of billionaire businessman Dean Metropoulos, 79. Daren boasts a packed business portfolio, as he headed companies such as Hostess Brand, which produces snacks like Twinkies and HoHos, and Pabst Brewing Company – both at some point owned by his father. Dean is a fan of Hefner's fantasy home, as he was photographed partying it up at the 29-room Holmby Hills property in 2012 alongside rapper Snoop Dogg and an entourage of bunnies. He entrusted the makeover to architect Richard Landry, who has renovated multiple star's houses such as Tom Brady, Kylie Jenner, Rod Stewart, Mark Wahlberg and Sylvester Stallone. Dean has spent the last 18 years buying up iconic properties, with estimating that the mogul has splashed out around $326million so far. Outside of the Playboy Mansion, his purchases include $148million on a Mediterranean Revival-style home in Palm Beach, Florida. 'My general approach is very measured and tactical and I am particularly interested in hidden jewel properties that rarely come to market,' he previously told The Wall Street journal. In addition to owning the $100million Playboy Mansion, Dean also owns a 'miniature' mansion next door worth around $60million. He has hinted in the past that he plans to combine the two estates. Building permits filed with the Los Angeles Department of Building and Safety at the start of renovations five years ago, showed his intention of remodeling the kitchen, family room bathrooms and powder room in the main house. When Dean originally bought the mansion in 2016, he allowed Hefner to live out his last days at his beloved mansion. He died the following year at age 91 from sepsis he had developed after he contracted E. coli. The Playboy Mansion is emblematic of celebrity culture with some of the biggest stars scrambling to enjoy Hefner's lingerie-only dress code for the female guests who cavorted in the caved grotto. Elvis Presley reportedly slept with eight Playmates at once at the home, while John Lennon burned a Matisse original with a cigarette. Donald Trump even filmed an episode of The Apprentice at the mansion where contestants got to meet Hefner and his girlfriends. It also has a dark side, with allegations against disgraced actor Bill Cosby purported to take place during these debauched parties. Judy Huth claimed Cosby assaulted her when she was 15 at Hugh Hefner's home. Chloe Goins claimed she was assaulted by Crosby at the mansion, but criminal charges in the case were ruled out. It was also dirty. Multiple former Playboy bunnies spoke out about the dilapidated building and floors being strewn with dog feces and urine. In 2011, health officials confirmed that the bacteria that causes Legionnaires' disease was found in a whirlpool spa at the Playboy Mansion where more than 100 people fell ill. The Los Angeles County Health Department presented its findings at an annual conference at the Centers for Disease Control in Atlanta. The legionella bacteria also cause a milder illness called Pontiac fever. Symptoms, which include fever and headache, are the same as those suffered by the Playboy Mansion partygoers. Building permits, accessed by in 2023, revealed workmen repaired 'termite and dry-rot damage' from the original wooden framing. The Playboy mansion sits on five acres adjacent to the Los Angeles Country Club – on Charing Cross Road in the exclusive Holmby Hills neighborhood just off the famous Sunset Boulevard. The house was designed by Arthur Kelly for Arthur Letts Jr - the son of Arthur Letts who founded The Broadway, a now-defunct department store – and was completed in 1927. It was purchased by Hefner in 1971 for $1million, becoming the second Playboy Mansion house. The first was a 54-room classical brick and limestone mansion in Chicago's Gold Coast district.
Forbes
03-04-2025
- Entertainment
- Forbes
Why Pabst Is Releasing A New Beer With Pabst Light
Pabst Light will soon be available nationwide Pabst Brewing Company was established in 1844. Brewing a beer originally named Best Select and then Pabst Select, Pabst renamed the beer as Pabst Blue Ribbon, supposedly following its win as "America's Best" beer at the World's Columbian Exposition in Chicago in 1893. Although the veracity of the 1893 win is debateable, Pabst Blue Ribbon has enjoyed popularity since, most recently among millennials and hipsters who perceive it as unpretentious and independent. 'PBR drinkers are independent consumers who don't want to fit into beer drinking stereotypes,' said Kim Oakley, Pabst Light Brand Director in a telephone interview. 'Pabst Light is a totally new beer for PBR consumers looking for a lighter beer in addition to PBR.' Oakley notes that there has been no major new light beer in over 40 years. Miller Lite claims to be the first light beer, having been introduced in 1975. Miller Lite was followed by Coors Light in 1978 and Budweiser Light in 1982. In the late 1970s and early 1980s, advertisements pitted Miller Lite against Budweiser Light in what have become known as 'The Light Beer Wars'. Budweiser Light would be renamed Bud Light and go on to become the best selling beer in America in the early 2000s, although it would lose that position to Modelo Especial in 2023. According to Oakley, those legacy light beers have stereotypes associated with them with which Pabst Blue Ribbon drinkers do not identify. 'PBR consumers are independent drinkers,' she said. 'Pabst Light has the same PBR spirit, but it is an entirely new recipe,' said Oakley. 'Pabst Light is not just a light version or watered-down version of PBR, although it is lighter and crisper than PBR.' Oakley noted that the ingredients in Pabst Light are not the same as those in Pabst Blue Ribbon, with Pabst Light even utilizing El Dorado hops, a hop currently popular with craft brewers. Being a newly-formulated beer and with a can design that alludes to a blue ribbon, but which does not contain the words 'Blue Ribbon', Pabst Light can win new customers in addition to keeping Pabst Blue Ribbon consumers drinking within the Pabst brand. Despite Modelo Especial currently being the best-selling beer in America, lower-alcohol beers, and beers espousing low carbohydrate content, have been growing in popularity. Michelob Ultra, introduced as recently as 2002, is the second-best selling beer in America, while Bud Light maintains third place. Coors Light is the fourth best-selling beer in America. Non-alcoholic beers have also been growing in popularity with Athletic Brewing now being the tenth largest craft brewery in America, according to the Brewers Association. A 12-ounce can of Pabst Light contains 96 calories, 3.5 grams of carbohydrates and 4.2% ABV. The new beer will be available nationwide in 12-ounce cans in 12-packs, 24-packs and 30-packs; in 16-ounce cans in four-packs and six-packs; and in 25-ounce cans. 'Trucks are on the road now,' said Oakley. Pabst Light will not be available on draft as part of the initial release of the beer, but could be made available if consumers demand it, according to Oakley.
