Why Pabst Is Releasing A New Beer With Pabst Light
Pabst Brewing Company was established in 1844. Brewing a beer originally named Best Select and then Pabst Select, Pabst renamed the beer as Pabst Blue Ribbon, supposedly following its win as "America's Best" beer at the World's Columbian Exposition in Chicago in 1893. Although the veracity of the 1893 win is debateable, Pabst Blue Ribbon has enjoyed popularity since, most recently among millennials and hipsters who perceive it as unpretentious and independent.
'PBR drinkers are independent consumers who don't want to fit into beer drinking stereotypes,' said Kim Oakley, Pabst Light Brand Director in a telephone interview. 'Pabst Light is a totally new beer for PBR consumers looking for a lighter beer in addition to PBR.'
Oakley notes that there has been no major new light beer in over 40 years. Miller Lite claims to be the first light beer, having been introduced in 1975. Miller Lite was followed by Coors Light in 1978 and Budweiser Light in 1982. In the late 1970s and early 1980s, advertisements pitted Miller Lite against Budweiser Light in what have become known as 'The Light Beer Wars'. Budweiser Light would be renamed Bud Light and go on to become the best selling beer in America in the early 2000s, although it would lose that position to Modelo Especial in 2023.
According to Oakley, those legacy light beers have stereotypes associated with them with which Pabst Blue Ribbon drinkers do not identify. 'PBR consumers are independent drinkers,' she said.
'Pabst Light has the same PBR spirit, but it is an entirely new recipe,' said Oakley. 'Pabst Light is not just a light version or watered-down version of PBR, although it is lighter and crisper than PBR.' Oakley noted that the ingredients in Pabst Light are not the same as those in Pabst Blue Ribbon, with Pabst Light even utilizing El Dorado hops, a hop currently popular with craft brewers.
Being a newly-formulated beer and with a can design that alludes to a blue ribbon, but which does not contain the words 'Blue Ribbon', Pabst Light can win new customers in addition to keeping Pabst Blue Ribbon consumers drinking within the Pabst brand. Despite Modelo Especial currently being the best-selling beer in America, lower-alcohol beers, and beers espousing low carbohydrate content, have been growing in popularity. Michelob Ultra, introduced as recently as 2002, is the second-best selling beer in America, while Bud Light maintains third place. Coors Light is the fourth best-selling beer in America. Non-alcoholic beers have also been growing in popularity with Athletic Brewing now being the tenth largest craft brewery in America, according to the Brewers Association.
A 12-ounce can of Pabst Light contains 96 calories, 3.5 grams of carbohydrates and 4.2% ABV. The new beer will be available nationwide in 12-ounce cans in 12-packs, 24-packs and 30-packs; in 16-ounce cans in four-packs and six-packs; and in 25-ounce cans. 'Trucks are on the road now,' said Oakley. Pabst Light will not be available on draft as part of the initial release of the beer, but could be made available if consumers demand it, according to Oakley.
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Yahoo
a day ago
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It was one of 2009's catchiest hits. Now, it's been dubbed the 'worst song ever made.'
How Edward Sharpe and the Magnetic Zeros' biggest hit found itself in the crosshairs of social media. A hodgepodge of hipsters in day-old clothes gathered closely together, playing obscure string and percussion instruments for a performance on NPR's Tiny Desk concert series. It was November 2009, and the band, Edward Sharpe and the Magnetic Zeros, was slowly tightening its chokehold on pop culture with its song 'Home.' You know the tune. It opens with the syrupy-sweet line, 'Alabama, Arkansas, I do love my Ma and Pa / Not the way that I do love you.' Fast forward to August 2025, a clip of that same performance by the 10-member band has been making the rounds on X, where a viral post called it the 'worst song ever made.' In fact, the whole genre of 'stomp clap hey' music, an indie-folk hybrid that was popular in the late 2000s and early 2010s, has also been called the worst of all time. 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Jason Lipshutz, the executive director of music at Billboard, tells Yahoo that stomp-clap-hey bands had a ton of fans and plenty of big hits, but 'there was no cool factor.' 'They were perceived as very dorky at the time … there was a feeling of inauthenticity,' he says. 'They were kind of popular but easy to clown on — especially because they didn't ring true to actual, authentic folk artists.' Though Mumford & Sons won Album of the Year at the Grammys in 2013, music critics were generally more fond of folk artists like Bon Iver and Fleet Foxes during that era. History is more kind to them because their songs were more lyrically complex and wistful compared to the 'forced anthemic songs of Mumford and the Lumineers,' Lipshutz says. What sets stomp-clap-hey music apart from typical folk music is the fast-paced choruses and upbeat lyrics that follow the literal stomping and clapping. 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The fear of being perceived as 'cringe' has created an aversion to the earnestness that is all over songs like 'Home.' But it's not just the algorithms. We're living in increasingly pessimistic times that are at odds with the crunchy positive vibes heard in tracks like 'Home,' 'Ophelia' and 'I Will Wait.' Music writer Grace Robins-Somerville tells Yahoo that stomp-clap-hey music is associated with 'Obama-era optimism that now feels cringe.' Even when totems of that era are romanticized, like Katy Perry's 'Firework' or Glee, they're still looked back at with mild disgust. Though folk had a bit of a resurgence on the charts recently with singers like Noah Kahan and Hozier, who also embrace woodland hippie aesthetics, they stand apart from their stomp-clap-hey predecessors. For starters, they're sad. They're of the current yearning era: of men pining away for women and small towns, not hooting and hollering about love. 'They're a little bit more modern. 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Yahoo
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- Yahoo
It was one of 2009's catchiest hits. Now, it's been dubbed the 'worst song ever made.'
How Edward Sharpe and the Magnetic Zeros' biggest hit found itself in the crosshairs of social media. A hodgepodge of hipsters in day-old clothes gathered closely together, playing obscure string and percussion instruments for a performance on NPR's Tiny Desk concert series. It was November 2009, and the band, Edward Sharpe and the Magnetic Zeros, was slowly tightening its chokehold on pop culture with its song 'Home.' You know the tune. It opens with the syrupy-sweet line, 'Alabama, Arkansas, I do love my Ma and Pa / Not the way that I do love you.' Fast forward to August 2025, a clip of that same performance by the 10-member band has been making the rounds on X, where a viral post called it the 'worst song ever made.' In fact, the whole genre of 'stomp clap hey' music, an indie-folk hybrid that was popular in the late 2000s and early 2010s, has also been called the worst of all time. 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Beckoned by the brewing controversy over his old song, Edward Sharpe bandleader Alex Ebert recently took to Instagram to refute that 'Home' is the worst song ever, crediting his group for inspiring the stomp-clap-hey genre. This week, he told Stereogum that he was used to criticism because 'the job of rock 'n' roll is to transform counterculture into culture,' but the 'vitriol that we got from the gatekeepers of cool' was unexpected. 'I was expecting a blowback, but I wasn't expecting, like, real anger,' he said of the initial critique his music received. 'And their anger was almost overridden by popular demand. I love this stomp clap genre, which is a great name for it. We're going to have to ironically reclaim the pejorative, as you do. But I realize it's a good little cathartic moment, and I love the discussion around it.' Even in their prime, songs like the Lumineers' 'Ho Hey' and Of Monsters and Men's 'Little Talks' were mainstream but quirky. Jason Lipshutz, the executive director of music at Billboard, tells Yahoo that stomp-clap-hey bands had a ton of fans and plenty of big hits, but 'there was no cool factor.' 'They were perceived as very dorky at the time … there was a feeling of inauthenticity,' he says. 'They were kind of popular but easy to clown on — especially because they didn't ring true to actual, authentic folk artists.' Though Mumford & Sons won Album of the Year at the Grammys in 2013, music critics were generally more fond of folk artists like Bon Iver and Fleet Foxes during that era. History is more kind to them because their songs were more lyrically complex and wistful compared to the 'forced anthemic songs of Mumford and the Lumineers,' Lipshutz says. What sets stomp-clap-hey music apart from typical folk music is the fast-paced choruses and upbeat lyrics that follow the literal stomping and clapping. Nikki Camilleri, a music industry executive, tells Yahoo that 'indie-folk optimism' was at its most popular in the early 2010s, dominating commercials and music festival lineups. 'Now, with the internet in its cynical, irony-heavy era, that kind of earnest, campfire joy feels out of touch,' she says. 'People hear it and think of ad jingles, quirky rom-com montages, and a very specific millennial nostalgia that's easy to mock.' Millennial cringe Because of how quickly the trend cycle functions on TikTok, we're revisiting bygone eras before we're truly ready to appreciate them. It hasn't quite been long enough for us to associate these musical stylings with the warm and fuzzy feelings of nostalgia that we have for other millennial-dominated genres like recession pop or boy band music. It doesn't help that, in our current algorithm-driven era on social media, negative posts are rewarded. Something about the best song of all time probably wouldn't have driven as much engagement on X. 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Elle
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