Latest news with #PabstLight
Forbes
20-07-2025
- Entertainment
- Forbes
Pabst Light And Joliet Slammers Team Up For World Record Hot Dog Drop
Thousands of hot dogs will drop from a helicopter over a baseball game this Tuesday. S'up, dawg. The forecast for a baseball game on Tuesday night in Illinois is a 100 percent chance of rain. Raining hot dogs, that is. The Joliet Slammers, is teaming up with Pabst Light in an attempt to beat the current world record of the biggest hot dog drop of all time. "For the Slammers, to my knowledge, it's the first attempt at breaking a world record,' says Night Train Veeck, who is owner and executive vice president of the team. 'We've done a lot of wild promotions at the ballpark — but dropping 2,600 hot dogs from a helicopter for fans to eat to attempt a world record? That's a new one, even for us,' The world record for a hot dog drop is 2,500 sausages. On this Tuesday, a helicopter is going to fly by and then, at exactly 6:35 p.m., some 2,600 packaged hot dogs are going to be dropped over the sold-out stadium filled with fans. Though the dogs come undressed, fans who relish fancier dogs will have access to plenty of condiments to doctor them up as they please. Though some fans might like ketchup on their hot dog, a true Chicago hot dog will not be topped with it (and Joliet is west of Chicago). "Why hot dogs? Hot dogs, beer and baseball just seemed like the perfect fit … the real question is why not?" – Veeck says, of the promotion. Along with the regularly scheduled food and drink deals the Slammers have on Tuesdays, they will be selling Pabst Light Cans for only $2 to celebrate the recent release of Pabst Light. Pabst just debuted Pabst Light in April, and this lager was launched in response to consumer demand for a lighter option, which at 96 calories, 3.5 grams of carbohydrates and a 4.2 percent ABV, it is. 'When you think of eating a hotdog or being at a baseball game your first thought is probably 'Man, a beer would be pretty nice right now,'' says Hunter Cox, Pabst brand manager. 'There really isn't a better trio than beer, hotdogs and baseball.' With game tickets costing only $2.60, free hot dogs, and $2 brews, this is one of the most economical outings to a baseball game this summer. According to Statista, hot dogs range from $3.07 at an Arizona Diamondbacks game to a whopping $7.96 at the San Diego Padres. Beer can also get quite expensive, costing an average of $7.18, but going as high as $15, according to Statista. Normally, at Duly Health and Care Field, where the Slammers play, hot dogs usually cost $5.50, and domestic beer usually costs $7. While 2,600 hot dogs is a lot of hot dogs, there will be about 7,000 fans expected for game attendance so hot dog lovers are recommended that they practice catching and bring a mitt for optimal grabbing during the drop. The hot dogs won't be dropped during an inning so baseball fans won't miss any of the action as the Slammers take on the Gateway Grizzlies. 'So, hearing the Slammers team wanted to attempt this world record breaking idea we had to jump on getting involved,' Cox says. '2,600 hotdogs raining down, $2 Pabst Lights, and tickets at just $2.60, it doesn't get much better.'
USA Today
18-07-2025
- Entertainment
- USA Today
Pabst Blue Ribbon cheddar cheese is weirder than you think
Pabst came out with its new light beer and a new beer-infused cheddar cheese in the same three month span. This, naturally, led to a less-than-fancy pairing and tasting. Thus one Sunday afternoon, with a Milwaukee Brewers game on in the background, I dug in. On the surface, the idea of a Pabst Blue Ribbon cheese makes perfect sense. Beer cheese is already a thing, and it's awesome. But PBR Light also made sense, and it earned a robust D+ grade from the drinkers over at Beer Advocate. That's not a product of beer snobbery (well, maybe some of it is) -- PBR Light tasted like someone filtered the original beer through a slice of white bread and into a glass of water. Now it's been replaced with an ostensible upgrade. Gone is PBR Light, in its place arrives the more elegantly branded Pabst Light. There's a wide range of outcomes for both ribbon-stamped products. Let's see where this beer-and-cheese pairing lands. Pabst Blue Ribbon Beer-Infused Cheddar Cheese: C+ It gives way with Silly Putty consistency when you take a knife to it, which tracks with the "pasteurized process" on the label. While the headline is beer-infused, if smells more herbal than brewed. I'm getting some pizza spices off the top. There is, whooooo, a lot going on here. It's clearly not beer cheese, even if it is, technically, beer cheese. There's a bit of a citrus taste up front, which seems out of place. Then the beer clocks in, with a little bit of malt and some... basil? All the while, that basic white cheddar current floats everything along from underneath. It's more complex than I expected. There's a creamy richness from the cheese that eventually ties everything together, making everything finish much better than it started. On its own, it's a lot to chew through. On top of a cracker, that depth shines a bit more cleanly. Adding a little salt to the mix helps, and spacing out the texture of the cheese really helps for me, a guy who dislikes the texture of cheese. Still, I'm getting more citrus and sweetness than beer from this infused cheese. It's not a bad thing. It's just not what I expected. Pabst Light: B- PBR Light was... well, better than its reputation, but bad in the way most $8 per case beers are. That's a standard deviation beneath your typical PBR, which is a perfectly fine beer but not the best in its price range (Hamm's, you know I love you). I'm drinking this straight from the can because that's the way it was meant to be consumed. The smell wafting off the top is light barley and not much else. The first sip has a little more depth. Not a ton, but you're still some minor malt and a lot of carbonation to create a crisp, poundable beer. It's weird to say "this beer is less complex than its cheese," yet here we are. Like the cheese there is a bit of citrus in here, but mostly you're getting barley, water and bubbles. That's fine! That's all I wanted from a Pabst! It's light, easy to drink and generally pleasant. That's a step above the old PBR Light and a nice addition to the "cheap, but not problematically cheap" beer tier. Would I drink it instead of a Hamm's? This a pass/fail mechanism where I compare whatever I'm drinking to my baseline cheap beer. That's the standby from the land of sky-blue waters, Hamm's. So the question to answer is: on a typical day, would I drink Pabst Light over a cold can of Hamm's? Maybe for the lighter calorie count and lower ABV. But Hamm's tastes better and is cheaper, so it's gonna win that battle eight times out of 10. This is part of FTW's Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey.
Miami Herald
15-07-2025
- Sport
- Miami Herald
2,600 hot dogs will fall from the sky during Illinois baseball game. Here's why
Rain may be in the forecast for an Illinois baseball team's July 22 game — but it won't be just water falling from the sky. Fans will get pelted with 2,600 hot dogs dropped from a helicopter during the game, the Joliet Slammers announced in a July 11 news release. If successful, 'The Wiener Drop' will break a bizarre world record of most hot dogs dropped from a helicopter in one hour, the team said. The promotion set for the Slammers' July 22 game will also celebrate the release of Pabst Light, officials said. 'We've done a lot of wild promotions at the ballpark — but dropping 2,600 hot dogs from a helicopter for fans to eat to attempt a world record? That's a new one, even for us,' owner Night Train Veeck said in a statement. Tickets, which are on sale now, cost $2.60 for the 6:35 p.m. game against the Gateway Grizzlies. The stadium is also running a $2 special on Pabst Light to fit the theme of the night. Joliet is about a 45-mile drive southwest from Chicago.
Forbes
03-04-2025
- Entertainment
- Forbes
Why Pabst Is Releasing A New Beer With Pabst Light
Pabst Light will soon be available nationwide Pabst Brewing Company was established in 1844. Brewing a beer originally named Best Select and then Pabst Select, Pabst renamed the beer as Pabst Blue Ribbon, supposedly following its win as "America's Best" beer at the World's Columbian Exposition in Chicago in 1893. Although the veracity of the 1893 win is debateable, Pabst Blue Ribbon has enjoyed popularity since, most recently among millennials and hipsters who perceive it as unpretentious and independent. 'PBR drinkers are independent consumers who don't want to fit into beer drinking stereotypes,' said Kim Oakley, Pabst Light Brand Director in a telephone interview. 'Pabst Light is a totally new beer for PBR consumers looking for a lighter beer in addition to PBR.' Oakley notes that there has been no major new light beer in over 40 years. Miller Lite claims to be the first light beer, having been introduced in 1975. Miller Lite was followed by Coors Light in 1978 and Budweiser Light in 1982. In the late 1970s and early 1980s, advertisements pitted Miller Lite against Budweiser Light in what have become known as 'The Light Beer Wars'. Budweiser Light would be renamed Bud Light and go on to become the best selling beer in America in the early 2000s, although it would lose that position to Modelo Especial in 2023. According to Oakley, those legacy light beers have stereotypes associated with them with which Pabst Blue Ribbon drinkers do not identify. 'PBR consumers are independent drinkers,' she said. 'Pabst Light has the same PBR spirit, but it is an entirely new recipe,' said Oakley. 'Pabst Light is not just a light version or watered-down version of PBR, although it is lighter and crisper than PBR.' Oakley noted that the ingredients in Pabst Light are not the same as those in Pabst Blue Ribbon, with Pabst Light even utilizing El Dorado hops, a hop currently popular with craft brewers. Being a newly-formulated beer and with a can design that alludes to a blue ribbon, but which does not contain the words 'Blue Ribbon', Pabst Light can win new customers in addition to keeping Pabst Blue Ribbon consumers drinking within the Pabst brand. Despite Modelo Especial currently being the best-selling beer in America, lower-alcohol beers, and beers espousing low carbohydrate content, have been growing in popularity. Michelob Ultra, introduced as recently as 2002, is the second-best selling beer in America, while Bud Light maintains third place. Coors Light is the fourth best-selling beer in America. Non-alcoholic beers have also been growing in popularity with Athletic Brewing now being the tenth largest craft brewery in America, according to the Brewers Association. A 12-ounce can of Pabst Light contains 96 calories, 3.5 grams of carbohydrates and 4.2% ABV. The new beer will be available nationwide in 12-ounce cans in 12-packs, 24-packs and 30-packs; in 16-ounce cans in four-packs and six-packs; and in 25-ounce cans. 'Trucks are on the road now,' said Oakley. Pabst Light will not be available on draft as part of the initial release of the beer, but could be made available if consumers demand it, according to Oakley.
