Latest news with #PallaviUtagi
Fashion Network
14-05-2025
- Business
- Fashion Network
SuperBottoms announces 95% delivery success rate with Shipway integration
Sustainable baby and mother care label SuperBottoms has reported a 95% delivery success rate by partnering with Unicommerce-owned Shipway Technology Private Limited to enhance its logistics operations across metros and Tier 1 cities. 'Our customers place a lot of reliance on our commitment to make time-bound, error-free deliveries," said SuperBottoms' co-founder Pallavi Utagi in a press release. "Our partnership with Shipway has transformed our logistics operations, with higher delivery success rates and reduced RTOs." The Shipway system uses data such as location, product type, packet size, and delivery timelines to assign the most suitable courier partner. Digitised order segregation and prompt processing further reduce delays, while the unified platform enables real-time visibility and control over order fulfilment. 'We are delighted to deliver high-impact outcomes for SuperBottoms as they expand their business and establish high customer service standards," said Shipway's chief business officer Saurabh Kumar Choudhary. SuperBottoms also uses Unicommerce's Uniware to manage orders from its own website, marketplaces like Meesho, and baby-focused platforms such as FirstCry. This integration supports order processing, inventory management, and reduced manual errors as demand for baby care products rises across India. Founded by Pallavi Utagi in 2018, SuperBottoms promotes 'guilt-free diapering' through reusable cloth diapers. With timely delivery crucial for its customer base, the brand implemented Shipway's logistics management platform to improve courier partner selection and delivery reliability.
Fashion Value Chain
14-05-2025
- Business
- Fashion Value Chain
SuperBottoms Optimizes Delivery with Shipway Integration
SuperBottoms, a leading sustainable baby and maternity care brand, has partnered with Shipway, a logistics tech platform owned by Unicommerce, to enhance its order delivery operations, particularly across metros and Tier 1 cities. Founded by Pallavi Utagi in 2018, SuperBottoms is known for pioneering eco-friendly diapering solutions for Indian parents. With high expectations for timely and error-free deliveries, the brand adopted Shipway's smart logistics platform to streamline its shipping strategy and fulfilment processes. The integration has enabled SuperBottoms to reach a 95% delivery success rate. Shipway's system leverages advanced algorithms to assign the best courier partner based on factors such as location, product type, delivery timeline, and packet dimensions. This data-driven courier mapping ensures faster, more reliable order completion. By digitising order segregation and processing, the solution reduces delays while providing real-time tracking and control. The unified dashboard enhances operational visibility and reduces return-to-origin (RTO) cases. Co-founder Pallavi Utagi highlighted the operational benefits, stating that the collaboration has directly improved customer satisfaction while lowering costs. 'Shipway's support ensures we can scale efficiently without compromising on service quality,' she added. Saurabh Kumar Choudhary, Chief Business Officer at Shipway, reiterated their focus on using technology to boost efficiency and cost-effectiveness for partner brands. In addition, SuperBottoms manages multichannel orders via Unicommerce's Uniware platform, integrating website orders with marketplaces like Meesho, quick-commerce apps like Zepto, and baby-specific platforms like FirstCry. This allows real-time inventory sync and error-free fulfilment. With India's baby care market projected to hit USD 8.61 billion by 2030, and growing demand in Tier 2 and 3 cities, SuperBottoms is leveraging tech to meet consumer expectations at scale while promoting sustainability in parenting.
