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Shai Gilgeous-Alexander, Tyrese Haliburton cards jump in value as collectors seek next NBA megastar
Shai Gilgeous-Alexander, Tyrese Haliburton cards jump in value as collectors seek next NBA megastar

New York Times

time6 days ago

  • Business
  • New York Times

Shai Gilgeous-Alexander, Tyrese Haliburton cards jump in value as collectors seek next NBA megastar

Shai Gilgeous-Alexander and Tyrese Haliburton have become focal points of the NBA trading card market as the young Oklahoma City Thunder and Indiana Pacers stars have guided their teams to the NBA Finals. Outside of aging veterans like LeBron James and Stephen Curry, the injured Victor Wembanyama, and the still massive shadow cast by Michael Jordan, the NBA card market lacks bonafide box office draws, resulting in WNBA cards selling for more than comparable NBA cards for the first time ever. Advertisement With the NBA Finals starting Thursday, this will be prime ground for SGA and Haliburton to prove they belong in the spotlight. The two stars, both making their first trip to the NBA Finals, have been two of the more heavily transacted players in the last 30 days in terms of total card sales, according to Market Movers, which tracks card sales across multiple marketplaces. The Pacers guard ranks seventh among all basketball players with more than 4,100 individual card sales. The Thunder guard and newly crowned league MVP ranks eighth with more than 3,400 card sales. SGA's cards have commanded a much higher price tag than Haliburton's lot, though. Through the past month, SGA ranks eighth in total dollars as his cards sold for nearly $667,000 all together. Haliburton sits 10th on this list with nearly $331,000 in sales. For perspective, Michael Jordan ranks No. 1 on this list with $5.6 million. Let's use the players' Panini Prizm Silver rookie cards with a gem mint 10 grade from PSA (Professional Sports Authenticator) as the baseline to gauge their markets, as they are popular cards that are frequently transacted but are more scarce than the base versions. SGA's 2018 card — with the Los Angeles Clippers — stands as one of the most expensive Prizm Silver rookie cards yielding an average price of $1,200 within the last 30 days. Only Giannis Antetokounmpo and Nikola Jokic carry Prizm Silver rookie cards, and that's thanks in most part to a small population count for rookie cards with those two players. The $1,200 price tag is nearly double where it was at the beginning of the year, when this card averaged sales of $675. One SGA rookie card sold for as much as $1,400 during the last 30 days. His current card price has jumped 300 percent in the past two years, only carrying an average price tag of $300 in May 2023. Advertisement By the Thunder eliminating Anthony Edwards and the Minnesota Timberwolves in the Western Conference finals, the door feels wide open for SGA to take a firmer grasp at becoming one of the next big things in the basketball card hobby. Edwards' card market launched in last season's playoffs, specifically his 2020 Prizm Silver rookie in a PSA 10. In April 2024, Ant Man's card only sold on average for $597. His monster on-court run during the next month, during which searches for his name on eBay shot up 1,850 percent compared to the start of the season, launched this card into orbit with average sales on May 9 up to around $1,840. One week later, Edwards' cards drastically dipped in value to average sales of $1,120. The Silver rarely reached or topped that daily average ever since. Once this year's postseason commenced, we were right back where we started with Edwards. His 2020 Prizm Silver in a PSA 10 was even lower in mid-April this year than where it was before his sharp uptick, selling for $561 on April 15. His market shot back up in May, with the Timberwolves' run to the Western Conference finals, as average sales reached as high as $1,090 as of May 20. Now with Minnesota falling to Oklahoma City, Edwards' gem mint Prizm Silver card is already dropping again, averaging $870 as of Sunday. The card market for Haliburton, the league's most overrated player according to his peers in this season's anonymous player poll by The Athletic, flourished from an immediate boom shortly after the Pacers landed a spot in the NBA Finals. Haliburton's 2020 Panini Prizm Black Finite one-of-a-kind rookie card with a PSA 10 grade sold for nearly $120,000 last Saturday, which is about $35,000 more than his highest selling card of any kind. This is quite the turnaround after Haliburton's market sank to an all-time low early this season. Advertisement Once selling for as high as $700 in September 2021, his 2020 Panini Prizm Silver PSA 10 graded rookie card only commanded an average price of $161 in mid December. This occurred five months before The Athletic published the poll. Haliburton's rookie card — with the Sacramento Kings — rarely commanded a sale of more than $200 until May. The card is now selling for an average of around $413 as of Sunday, with a high sale of $450 in the past 30 days. Had the New York Knicks toppled the Pacers, the NBA trading card world's eyes would've been glued to Knicks guard Jalen Brunson instead. His card values during the past year have been on a very similar plane as Haliburton. Brunson's 2018 Prizm Silver rookie card — with the Dallas Mavericks — in a PSA 10 sold on average as high as $318 in mid-May. After the Eastern Conference finals loss, the card now only averages $247 as of Sunday. Last season's NBA Finals felt the same way for a potential card value boom for Boston Celtics forward Jayson Tatum. But he didn't play up to superstar level even though the Celtics won the title — so much so that teammate Jaylen Brown won the series MVP. Unfortunately for Tatum and his collectors, the forward ruptured his Achilles tendon in the Eastern Conference finals this year and will likely miss much of next season. His 2017 Prizm Silver rookie card with a PSA 10 grade went from averaging $979 in early June 2024 down to $585 as of Sunday. So even if you're the top star of an NBA championship winning team, it's no promise the player's card value will not only vault but maintain a new heightened price. But if SGA or Haliburton play to an NBA Finals MVP level, maybe one of the two, or even both players, could propel themselves into a higher trading card price bracket. The Athletic maintains full editorial independence in all our coverage. When you click or make purchases through our links, we may earn a commission.

What Ohtani can show us about the collectibles market impact of Victor Wembanyama's injury
What Ohtani can show us about the collectibles market impact of Victor Wembanyama's injury

New York Times

time20-02-2025

  • Business
  • New York Times

What Ohtani can show us about the collectibles market impact of Victor Wembanyama's injury

There are glass half empty and glass half full mentalities for the sports collectibles world with the stunning news that San Antonio Spurs center Victor Wembanyama will miss the rest of the season with a blood clot in his right shoulder. The glass half empty? There's little doubt the market for Wembanyama's rookie and autographed cards will take a dive over the coming months as a long injury layoff leads into the standard offseason lull. That's just the nature of the industry when an extended injury hits a hobby giant. Advertisement Make no mistake about it, though. Wemby remains a hobby giant. The top five most searched athletes in eBay's global collectibles category during January 2025: Jayden Daniels, Michael Jordan, Wembanyama, Caitlin Clark, Bo Nix. Wembanyama was also among the 10 most searched athletes on eBay every single month in 2024. Only Jordan, C.J. Stroud and Kobe Bryant achieved that feat along with him. The Spurs phenom dominates a currently slow NBA market for active players. Heading into this season, PSA (Professional Sports Authenticator) graded more Wembanyama cards than those for the next nine active NBA players combined. That said, the values for his more recognizable cards have slowed already before the injury as the initial hype from his rookie season began to wear off even as he continued to perform at a high level, appearing in his first All-Star Game on Sunday. His popular 2023 Panini Prizm Silver rookie card with a PSA 10 grade currently holds a value of $800, according to Card Ladder, which tracks sales across major marketplaces. That's nearly a 60 percent decrease from where the card stood last year at this time. That said, the card's value was building back up in the past three months with an 8.1 percent increase since Nov. 21. The injury will likely put a sudden end to that climb. Not even Shohei Ohtani's cards could withstand a drop in value once the news that he needed surgery to repair his right elbow came to light. Ohtani's 2018 Bowman Chrome rookie card with a PSA 10 grade sold for $1,385.70 in early-August 2023. The card took a nose dive following the injury news later that month, falling to as low as $483 in mid-October 2023. The card bounced back to as high as $861 in early January 2024 as he moved to the LA Dodgers. It jumped as high as $1,095 in mid-October 2024 and hit its six-month high point of $1,150 on Feb. 5 following his historic 50/50 season. Advertisement What could be taken away from the price fluctuations for Ohtani is the glass half full perspective for those looking to snag Wemby cards at a more affordable price after his injury. While Wemby will miss the rest of this season with the ailment, this may not have long-term effects on his career. Then-Lakers forward Brandon Ingram dealt with a similar issue in March 2019 in the same shoulder and returned healthy to start the following season. Last season, Detroit Pistons forward Ausar Thompson's rookie campaign ended because of a blood clot. He returned to game action eight months after the diagnosis near the end of November. If this proves to just be a temporary setback, the 21-year-old Wembanyama has plenty of time to get his All-Star and possibly first-team All-NBA status back once he's cleared to play again and still have the historic career many expect him to have. With that in mind, if there's ever a time to buy a Wemby 2023 Panini Prizm Silver rookie card in a high grade, or any of his other short-print parallel rookie cards from that set, it could be within the next few months as prices should fall with him being out of sight and out of mind for the average collector. The lowest price in the past year on a Wemby 2023 Prizm Silver PSA 10 occurred Dec. 15 with a sale of $628.40. For perspective, the highest sale occurred March 2 last year for $2,424.60. Meanwhile, the butterfly effect of Wembanyama's injury will be interesting to track over the coming months, as well. With his outside influence on the hobby diminished, will collectors gravitate toward other athletes, sending their card values up? Ultimately the decision on whether this is an ideal time to buy or sell Wemby cards will come down to each individual collector and their tolerance for the inherent risk that comes with sports cards of active athletes. The Athletic maintains full editorial independence in all our coverage. When you click or make purchases through our links, we may earn a commission.

Business of Luka: How Luka Dončić's trade to the Lakers has impacted ticket pricing, jersey sales and collectibles
Business of Luka: How Luka Dončić's trade to the Lakers has impacted ticket pricing, jersey sales and collectibles

Yahoo

time06-02-2025

  • Business
  • Yahoo

Business of Luka: How Luka Dončić's trade to the Lakers has impacted ticket pricing, jersey sales and collectibles

Several days after the Luka Doncic-Anthony Davis trade shocked the world, the dust has begun to settle. Each player has conducted introductory interviews with their new teams and is getting accustomed to a new roster of teammates, coaches and trainers. The NBA will roll on, that much we know. But off the court, this trade could have rippling effects, with millions of dollars in lost salary, increased jersey sales and more. For starters, Anthony Davis has opted not to receive his $6 million trade kicker. In what can only be considered an unusual move, especially given the total value of the option, Davis left seven figures on the table to help the Mavericks stay financially flexible to improve their roster, saying, 'I'm just trying to do my part [to help the Mavericks get better].' Dončić, on the other hand, will sacrifice much more. The bright lights of Hollywood will undoubtedly lead to more endorsement income over the coming years, but the trade could eventually cost the 25-year-old All-Star more than $100 million in total. Not only is Dončić leaving a state with no income tax for a state with the highest income tax — California's top income tax rate is 14.4% — but Dončić is no longer eligible to sign a super max extension. That extension would have awarded Dončić the largest contract in NBA history at $346 million over five years, but now he'll be eligible for only a five-year, $229 million deal in Los Angeles, a $117 million difference. Dončić isn't the only one leaving money on the table, either. Due to fan frustration from the trade, the Mavericks have reportedly started offering refunds for the rest of the team's home games this season. Season ticket holders had already been notified of price increases for the 2025-26 season, with one Mavericks fan saying his season tickets will increase by 61% next season, according to NBC DFW. Outside of players and fans, this historic trade could impact collectors. The collectibles market had cooled on Dončić over the past few years after his 1/1 Panini National Treasures autographed Logoman card sold for a record $4.6 million in 2021. However, with Dončić moving to one of the NBA's most popular franchises, the secondary market has found new life. Searches for Luka Dončićs name on eBay have increased 1,150% over the previous seven-day period, according to The Athletic, with Luka's name being searched over 80 times per minute. And, while pristine copies of Dončić's 2018 Panini Prizm Silver rookie card were selling for around $1,000 before the trade took place, collectors will now have to pay nearly $2,000 to get the same card just a few days later. It's the same story for jerseys. Despite the relatively high price of $80, Fanatics has sold out of Lakers gold jerseys with Dončić's name on the back. A few other variations are still in stock, like Lakers purple and some higher-priced authentic options, but there's no telling if those will still be available next week. Fans looking to attend a Lakers game are also feeling the effect. The average home and away ticket price for all Lakers games has increased 19% since the trade. Tickets for the Lakers-vs.-Mavericks game in Los Angeles on Feb. 25 have also seen a 111% increase, with get-in tickets quickly approaching $300, according to Vivid Seats. Maybe some of this hysteria will die down over the next few days. Anthony Davis was a major star in his own right. However, Dončić represents a breath of fresh air for one of the NBA's most storied franchises. The 25-year-old international superstar could be a franchise cornerstone for the next decade, helping drive revenue higher for everyone, including the team, merchandise partners, ticket brokers and collectors.

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