26-05-2025
Tributes as much-loved Pembrokeshire event announcer dies suddenly
One of the Ironman Wales commentary team, who encouraged thousands of athletes over the finishing line in Tenby in recent years, has sadly died.
Tributes are being paid to Australian Jay Luke, who was a much-loved commentator on the iconic event, alongside Paul Kaye and Joanne Murphy.
'Jay was the life and soul of the red carpet and finish line and made race day very special for so many,' said one athlete, following the sad news shared by Ironman UK.
In an emotional Facebook post, the organisation said: "It breaks our hearts to share the devastating news that a dear member of our IRONMAN UK family has passed away.
"The life and soul of the red carpet": Jay Luke (Image: Huw Fairclough)
"Jay Luke, who has called thousands of athletes across the line during their IRONMAN journey over the past nine years, was part of the fabric of our team. His presence, humour, and unwavering support were felt by everyone lucky enough to know him.
"From the jokes, laughs, coffee missions and unmatched travelling cap collection to his infectious energy on the finish line, his absence leaves a huge hole in our hearts. We will carry his spirit in all we do.
"We are heartbroken, and our thoughts and deepest condolences are with his wife, family, friends, and all who loved him.
"Rest in peace, Jay — it won't be the same without you."
Jay Kent helped make the Ironman race day special for thousands of athletes. (Image: Huw Fairclough)
Added one tribute: 'Jay was amazing, truly a one-of-a-kind person, events won't be the same without him."
Another said: "The red carpet will never be the same again," while there was also praise for Jay as 'one clever and agile commentator'.
Meanwhile, an Ironman competitor recalled: "A true part of the epic Ironman experience and him calling me through the finish line is a memory I cherish dearly."
Fellow announcer Paul Kaye described Jay's death as 'tragic, devastating news'.
He commented: "Victory Alley won't quite be the same again.
"Triathlon is a niche sport, and within that niche is a small family of announcers and DJs.
"This family lost one of its own."
