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Mint
5 days ago
- Business
- Mint
Forget Goa and Bengaluru, THIS tiny Tamil Nadu town is India's new ‘non-monogamy hotspot'
India is fast emerging as a major market for Ashley Madison, the controversial dating platform known for catering to married individuals seeking discreet relationships. According to the app's June 2025 data, not only is India one of its fastest-growing regions globally, but smaller towns are now outpacing metro cities when it comes to signups and non-monogamy activity. Leading the list is Kanchipuram in Tamil Nadu, a town better known for its silk sarees and historic temples. With a population of just two lakh, Kanchipuram has surprisingly topped the platform's list of 20 Indian districts with the highest non-monogamy intensity. The town has jumped from 17th place last year to number one in 2025, overtaking major cities like Delhi and Mumbai. Ashley Madison, which describes itself as the 'world's no.1 married dating app,' released data identifying areas where interest in extramarital relationships is highest. Central Delhi ranked second, followed by Gurgaon. However, Mumbai failed to make it to the top 20 list altogether. Interestingly, the report shows that 9 of the top 20 districts are from the Delhi-NCR region, including six from within the national capital itself—Central Delhi, South West Delhi, East Delhi, South Delhi, West Delhi, and North West Delhi. Other smaller cities such as Ghaziabad, Jaipur, Raigarh, Kamrup, and Chandigarh also feature prominently. In April, Ashley Madison conducted a global survey via YouGov, revealing that India and Brazil lead the world in rates of admitted infidelity, with 53 percent of Indian respondents confessing to having had an affair. 'This data highlights a striking trend—India is leading the way in redefining modern relationships, with more than half of surveyed adults admitting to infidelity,' Paul Keable, Chief Strategy Officer at Ashley Madison was quoted as saying by HT. He added, 'India is already ranked sixth among our global markets, and we anticipate it climbing even higher by the end of the year. These numbers suggest the growing acceptance of non-monogamy, and at Ashley Madison, we provide a space for people to explore those connections discreetly.' The company has not offered a clear explanation for the unexpected surge in users from Kanchipuram, but the broader trend points to shifting social attitudes in India's smaller towns, where discreet digital platforms are increasingly enabling people to seek alternative relationship models.
Time of India
6 days ago
- Business
- Time of India
This small Indian town tops extra-marital affair list, Mumbai doesn't even make the top 20; Full ranking will leave you stunned
Kanchipuram, known for temples and silk, surprisingly leads Indian districts in affairs, according to Ashley Madison's June 2025 data. This tier-2 city jumped from 17th place last year, surpassing metros like Delhi and Mumbai. Central Delhi follows closely, with tier-2 cities like Jaipur and Ghaziabad showing increased app activity and engagement, reflecting a growing trend of infidelity in India. Tired of too many ads? Remove Ads Delhi Dominates the List Tier-2 Cities Are Catching Up Tired of too many ads? Remove Ads What the Company Says The App's Controversial History Kanchipuram, a town in Tamil Nadu known for its temples and silk sarees, is now making headlines for a very different reason. According to new June 2025 data from Ashley Madison, a global dating app known for connecting people seeking extra-marital relationships, Kanchipuram has topped the list of Indian districts with the most rise is quite surprising. Just last year, Kanchipuram was 17th on the list. In just 12 months, it has taken the top spot, beating metros like Delhi and Mumbai. Ashley Madison hasn't given an exact reason for the jump, but it's part of a growing trend, tier-2 and tier-3 cities are now showing more activity on the app than bigger urban Kanchipuram is first, Central Delhi is a close second. In fact, Delhi-NCR dominates the top 20 with nine places on the list. This includes six Delhi districts: Central, South West, East, South, West and North West—as well as nearby cities like Gurgaon, Noida, and Mumbai didn't even make it to the top list also features unexpected names like Jaipur, Raigarh, Kamrup, and Chandigarh. Cities like Ghaziabad and Jaipur have even outpaced larger metros when it comes to new signups and engagement. Ashley Madison says these rankings are not just about how many people joined, but also how active and engaged they are on the Chief Strategy Officer at Ashley Madison, Paul Keable said, 'More than half of Indian adults surveyed admitted to infidelity. India is now our sixth-largest market and might rise further by the end of the year.'Back in April, a YouGov survey supported this trend, revealing that 53% of Indian respondents admitted to having had an affair, one of the highest rates Madison launched in the early 2000s with the tagline, 'Life is short. Have an affair.' The app made headlines in 2015 after a major data breach exposed the personal details of 37 million users. Since then, the company has focused on rebuilding trust and growing in new markets, India being one of surprising is that India became one of the app's top eight markets even before any serious marketing campaigns here. According to Keable, the rise was purely organic, people were already from agencies
News18
22-07-2025
- News18
Cheating Is In The Air: This Tamil Nadu Town Has Highest Number Of Affairs In India
Last Updated: Ashley Madison's June 2025 data shows Kanchipuram leading in signups. Nine Delhi-NCR locations are in the top 20. Check full list Ashley Madison, the global dating platform marketed primarily for individuals seeking extramarital relationships, released new user data for June 2025 that placed India among its fastest-growing markets owing to increase in signups in smaller cities and towns. According to the platform's latest figures, Kanchipuram in Tamil Nadu recorded the highest rate of signups across India, surpassing cities like Delhi and Mumbai. The town has seen a dramatic spike in activity on the site as in 2024, it ranked 17th. Ashley Madison did not offer an explanation for the town's sharp rise but Kanchipuram's position in the list reflects a growing footprint for the app in tier-2 and tier-3 cities as some metro areas fall behind. Where Do Metro Cities Stand In The List? The newly released list of the top 20 Indian districts by Ashley Madison signups includes nine locations from the Delhi-NCR region, including six Delhi districts- Central Delhi (ranked second), South West Delhi, East Delhi, South Delhi, West Delhi and North West Delhi- as well as neighbouring cities Gurgaon, Ghaziabad and Gautam Buddha Nagar (Noida). In contrast, Mumbai did not make it to the top 20 while cities such as Jaipur, Raigarh, Kamrup and Chandigarh featured prominently. Ghaziabad and Jaipur, both tier-2 cities, outpaced many urban hubs in signups and activity, the list showed. The platform said the rankings were based not only on new user signups but also on activity intensity and engagement data that signal trends in infidelity and non-monogamy. In April, Ashley Madison shared results from a YouGov survey, which revealed that India and Brazil reported the highest rates of admitted infidelity among adults. According to the survey, 53 percent of Indian respondents admitted to having had an affair. Paul Keable, Chief Strategy Officer at Ashley Madison, said, 'This data highlights a striking trend- India is leading the way in redefining modern relationships with more than half of surveyed adults admitting to infidelity. India is already ranked sixth among our global markets and we anticipate it climbing even higher by the end of the year. These numbers suggest the growing acceptance of non-monogamy." view comments First Published: July 22, 2025, 18:22 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
