Latest news with #PedroPina
Yahoo
18-07-2025
- Entertainment
- Yahoo
YouTube Heading to MIPCOM as TV Market Embraces Creator Economy
In what amounts to a coronation of the video-sharing platform by the international television industry, YouTube will be given pride of place at the 41st MIPCOM, the global TV trade fair, which runs in Cannes from Oct. 13 to 16. The Google-owned outfit will be everywhere at this year's TV market: Pedro Pina, vp YouTube for Europe, the Middle East and Africa, will be giving a MIPCOM headliner keynote; there will be a branded YouTube Space hospitality location in the Cannes Palais; and the company will host multiple professional workshops and events at MIPCOM and the kids-focused MIP Junior market (which runs Oct.11-12). More from The Hollywood Reporter 'I Saw the Face of God in the Jet Wash,' Cornwall, Callum Turner, Truth, and Super 8 Adventures: A Chat With Mark Jenkin Ryan Reynolds and Rob Mac Slide (Tackle) Into Eva Longoria's 'Necaxa' Trailer Filming Underway on Season 2 of Netflix's 'Geek Girl,' Layton Williams Joins Cast 'The MIPCOM Cannes partnership marks a significant milestone as we celebrate our 20th anniversary,' said Pina. 'It's a strategic move to bolster our international TV collaborations and demonstrate YouTube's role in supporting media companies amidst evolving content consumption.' YouTube arrives at MIPCOM having already conquered TV. The service accounted for 12.8 percent of all TV viewing in the U.S. in June, according to Nielsen's most recent figures, compared to 8.3 percent for Netflix. For the first time since Nielsen began tracking TV use by platform four years ago, over-the-air broadcast networks accounted for less than 20 percent of total viewing, just 18.5 percent. Ad dollars are following the same trend, with media buying giant WPP Media forecasting that this year, more than half of all content-driven ad dollars will go to creator-driven platforms like YouTube, TikTok and Instagram. Pina said the cooperation with MIPCOM was 'a strategic move to bolster our international TV collaborations and demonstrate YouTube's role in supporting media companies amidst evolving content consumption.' MIPCOM is broadening its focus to embrace YouTube's 'creator economy,' in an attempt to position itself as a hub where online video and traditional TV meet. As part of this, the market this year will host the first-ever international edition of BrandStorytelling, a global version of the brand-funded programming summit held at Sundance every year, which will run Oct. 13-14. And the market is rebranding its producers hub, the co-production and co-financing center, the MIP creative hub. 'This is where the industry is,' said MIPCOM Cannes director Lucy Smith, 'and as the largest global television and streaming content market, MIPCOM Cannes is uniquely positioned to create the global platform each October in Cannes which brings together content creators, digital studios, platforms and brands with the biggest names in television and streaming entertainment from around the world.' Best of The Hollywood Reporter 'The Studio': 30 Famous Faces Who Play (a Version of) Themselves in the Hollywood-Based Series 22 of the Most Shocking Character Deaths in Television History A 'Star Wars' Timeline: All the Movies and TV Shows in the Franchise Solve the daily Crossword
Yahoo
17-07-2025
- Entertainment
- Yahoo
YouTube to Have a Major Presence at Mipcom Cannes for 20th Anniversary
YouTube will be out in force for the first time at Mipcom Cannes, the international television showcase, with a number of activations that will mark its 20-year anniversary. The participation of Youtube at Mipcom Cannes is part of Mipcom's efforts to highlight the creator economy which will be the central theme of this 41st edition. More from Variety YouTube Is Shutting Down Its General 'Trending' Video Page YouTube Launches 'Open Call,' a New Way for Marketers to Solicit Branded Content From Creators Disney Loses Legal Bid to Block YouTube's Hiring of Media Exec Justin Connolly YouTube's activations at Mipcom will include the YouTube Space at the Palais des Festivals, and a keynote by Pedro Pina, the VP of YouTube EMEA, as well as daily workshops and hosted events. As part of this year's focus on the creator economy, Mipcom will be organizing several events with digital creators, television producers, platforms and distributors. It will host the first local edition of BrandStorytelling which has been held for the last decade at the Sundance Film Festival and lured over 450 participants. Mipcom will also expand on the launch of the innovation lab last year, with a theatre, networking and demo space in the Palais des Festivals, along with panels covering AI, FAST, streaming and connected TV. There will also be a new workshop series with YouTube covering audience, monetization and formats. Pina said the 'Mipcom Cannes partnership marks a significant milestone as we celebrate our 20th anniversary.' 'It's a strategic move to bolster our international TV collaborations and demonstrate YouTube's role in supporting media companies amidst evolving content consumption,' Pina continued. Lucy Smith, Mipcom Cannes and Mipjunior director, pointed out '2025 is undoubtedly the year of the 'global creator economy.'' She said it made sense for the event to welcome YouTube because 'they increasingly reinforce partnerships across the international television industry.' Smith said 'Mipcom Cannes is uniquely positioned to create the global platform each October in Cannes which brings together content creators, digital studios, platforms and brands with the biggest names in television and streaming entertainment from around the world.' Mipcom Cannes will take place Oct. 13-16. Best of Variety All the Godzilla Movies Ranked Final Oscar Predictions: International Feature – United Kingdom to Win Its First Statuette With 'The Zone of Interest' 'Game of Thrones' Filming Locations in Northern Ireland to Open as Tourist Attractions
Arab News
08-05-2025
- Entertainment
- Arab News
Meta blocks access to Muslim news page in India
YouTube sets sights on enhancing Saudi user experience with shift from smartphones to TV ZURICH/RIYADH: YouTube is setting its sights on Saudi Arabia, aiming to shift video consumption from smartphones to television and leveraging the Kingdom's affinity for the platform. As it celebrates its 20th anniversary, the platform envisions a new era for the region, positioning YouTubers like Noor Stars as the next Hollywood stars. Additionally, YouTube is exploring artificial intelligence-enhanced experiences, including dubbing and other innovative features, to engage users on the big screen. Pedro Pina, vice president of YouTube in Europe, the Middle East and Africa, told Arab News: 'Whether you are talking about Egypt or Saudi Arabia, we want to be the zeitgeist of culture; we want to be the future of TV. 'As these countries pick up steam in terms of penetration in connectivity, it will happen.' According to a study released by YouTube's internal data, the platform reaches more than 12 million people in Saudi Arabia, over 2.5 million in the UAE, and 600,000 in Qatar over the age of 18 via connected TV. Saudi Arabia has developed a significant affinity for YouTube, with 95.8 percent of the population using the platform. As YouTube looks to shift viewing from smartphones to television, it aims to enhance the way content is experienced by audiences in Saudi Arabia. TV is now the primary device for YouTube viewing in the US, and viewers in the Middle East are shifting their viewing preferences from the smartphone to the TV. During a two-day press gathering to mark YouTube's anniversary, hosted in Zurich, the platform's executives gathered to reflect on its growth since its inception in 2005, while highlighting future features and the vision for the region. Executives who spoke about the evolution and progression of YouTube included Pina; Amjad Hanif, vice president of product management for YouTube creator products; Roya Zeitoune, head of YouTube's culture and trends for Europe, the Middle East, and Africa; and Geoff van der Meer, vice president of engineering. Pina took reporters back in time with a video of early meetings between the YouTube co-founders, showing them discussing the future of the platform. He highlighted that between the co-founders, 'there were a lot of conversations about where the site was going to be … and what they were going to do about the ability of uploading videos.' As YouTube looks to the future, it has four areas of focus: remaining the epicenter of culture, creators becoming the startups of Hollywood, YouTube becoming the new television, and AI being implemented to enhance the experience for viewers and creators. 'Creators are continuing to be the new startups. Noor Stars is one of the creators who is incredibly successful in the region,' Pina said, adding that she represents one of the success stories in YouTube's mission: 'Give everyone a voice and show them the world. This has been our goal since we began.' Pina highlighted the strong engagement YouTube receives from viewers across the Middle East, citing the region's diverse cultures and varied realities. When asked what new features can be expected in the region, Pina said: 'The solutions will look and feel different in each country (in the Middle East) because they are in different levels of development. 'For example, the penetration of connected TVs is different in one type of country from another, and therefore the future of TV viewing for creators will also feel different from other regions.' Among the topics executives discussed was podcasting. With podcasting becoming increasingly mainstream, Pina highlighted YouTube's newly released statistic: Over 1 billion people interact with podcast content on YouTube each month, and those viewers are watching over 400 million hours of podcasts monthly on their TVs. The rise of podcasting as a mainstream media format is not unexpected. As of now, the most viewed podcast episode on YouTube comes from Saudi Arabia's Thmanyah, a sister publication of Arab News under SRMG, with 140 million views. Another topic discussed was the YouTube Partner Program, which allows creators to have sustainable revenue and build a business while pursuing their passions through content creation. According to YouTube's internal data, in Saudi Arabia, the number of YouTube channels making seven figures or more in Saudi riyals is up 40 percent year on year. And in the UAE, the number of YouTube channels making seven figures or more in SR is up 15 percent year on year. Hanif said that there are currently 3 million YouTubers in the partner program, and more than half a million of them started their channel over a decade ago. Hanif added: 'That speaks to the sustainability and the thoughtfulness we put into the program to make sure they are able to build a business this year, and YPP gives them the opportunity to continue to build and expand that business.' The first YouTube video was uploaded on April 23, 2005, by Jawed Karim, one of the three co-founders of the platform. The video was titled 'Me at the Zoo.' Since then, YouTube has grown exponentially, with over 20 billion videos uploaded as of April 2025.
Arab News
07-05-2025
- Entertainment
- Arab News
Netflix announces major revamp of app homepage
YouTube sets sights on enhancing Saudi user experience with shift from smartphones to TV ZURICH/RIYADH: YouTube is setting its sights on Saudi Arabia, aiming to shift video consumption from smartphones to television and leveraging the Kingdom's affinity for the platform. As it celebrates its 20th anniversary, the platform envisions a new era for the region, positioning YouTubers like Noor Stars as the next Hollywood stars. Additionally, YouTube is exploring artificial intelligence-enhanced experiences, including dubbing and other innovative features, to engage users on the big screen. Pedro Pina, vice president of YouTube in Europe, the Middle East and Africa, told Arab News: 'Whether you are talking about Egypt or Saudi Arabia, we want to be the zeitgeist of culture; we want to be the future of TV. 'As these countries pick up steam in terms of penetration in connectivity, it will happen.' According to a study released by YouTube's internal data, the platform reaches more than 12 million people in Saudi Arabia, over 2.5 million in the UAE, and 600,000 in Qatar over the age of 18 via connected TV. Saudi Arabia has developed a significant affinity for YouTube, with 95.8 percent of the population using the platform. As YouTube looks to shift viewing from smartphones to television, it aims to enhance the way content is experienced by audiences in Saudi Arabia. TV is now the primary device for YouTube viewing in the US, and viewers in the Middle East are shifting their viewing preferences from the smartphone to the TV. During a two-day press gathering to mark YouTube's anniversary, hosted in Zurich, the platform's executives gathered to reflect on its growth since its inception in 2005, while highlighting future features and the vision for the region. Executives who spoke about the evolution and progression of YouTube included Pina; Amjad Hanif, vice president of product management for YouTube creator products; Roya Zeitoune, head of YouTube's culture and trends for Europe, the Middle East, and Africa; and Geoff van der Meer, vice president of engineering. Pina took reporters back in time with a video of early meetings between the YouTube co-founders, showing them discussing the future of the platform. He highlighted that between the co-founders, 'there were a lot of conversations about where the site was going to be … and what they were going to do about the ability of uploading videos.' As YouTube looks to the future, it has four areas of focus: remaining the epicenter of culture, creators becoming the startups of Hollywood, YouTube becoming the new television, and AI being implemented to enhance the experience for viewers and creators. 'Creators are continuing to be the new startups. Noor Stars is one of the creators who is incredibly successful in the region,' Pina said, adding that she represents one of the success stories in YouTube's mission: 'Give everyone a voice and show them the world. This has been our goal since we began.' Pina highlighted the strong engagement YouTube receives from viewers across the Middle East, citing the region's diverse cultures and varied realities. When asked what new features can be expected in the region, Pina said: 'The solutions will look and feel different in each country (in the Middle East) because they are in different levels of development. 'For example, the penetration of connected TVs is different in one type of country from another, and therefore the future of TV viewing for creators will also feel different from other regions.' Among the topics executives discussed was podcasting. With podcasting becoming increasingly mainstream, Pina highlighted YouTube's newly released statistic: Over 1 billion people interact with podcast content on YouTube each month, and those viewers are watching over 400 million hours of podcasts monthly on their TVs. The rise of podcasting as a mainstream media format is not unexpected. As of now, the most viewed podcast episode on YouTube comes from Saudi Arabia's Thmanyah, a sister publication of Arab News under SRMG, with 140 million views. Another topic discussed was the YouTube Partner Program, which allows creators to have sustainable revenue and build a business while pursuing their passions through content creation. According to YouTube's internal data, in Saudi Arabia, the number of YouTube channels making seven figures or more in Saudi riyals is up 40 percent year on year. And in the UAE, the number of YouTube channels making seven figures or more in SR is up 15 percent year on year. Hanif said that there are currently 3 million YouTubers in the partner program, and more than half a million of them started their channel over a decade ago. Hanif added: 'That speaks to the sustainability and the thoughtfulness we put into the program to make sure they are able to build a business this year, and YPP gives them the opportunity to continue to build and expand that business.' The first YouTube video was uploaded on April 23, 2005, by Jawed Karim, one of the three co-founders of the platform. The video was titled 'Me at the Zoo.' Since then, YouTube has grown exponentially, with over 20 billion videos uploaded as of April 2025.
Arab News
07-05-2025
- Entertainment
- Arab News
Bill Gates says AI key for health, education innovation
YouTube sets sights on enhancing Saudi user experience with shift from smartphones to TV ZURICH/RIYADH: YouTube is setting its sights on Saudi Arabia, aiming to shift video consumption from smartphones to television and leveraging the Kingdom's affinity for the platform. As it celebrates its 20th anniversary, the platform envisions a new era for the region, positioning YouTubers like Noor Stars as the next Hollywood stars. Additionally, YouTube is exploring artificial intelligence-enhanced experiences, including dubbing and other innovative features, to engage users on the big screen. Pedro Pina, vice president of YouTube in Europe, the Middle East and Africa, told Arab News: 'Whether you are talking about Egypt or Saudi Arabia, we want to be the zeitgeist of culture; we want to be the future of TV. 'As these countries pick up steam in terms of penetration in connectivity, it will happen.' According to a study released by YouTube's internal data, the platform reaches more than 12 million people in Saudi Arabia, over 2.5 million in the UAE, and 600,000 in Qatar over the age of 18 via connected TV. Saudi Arabia has developed a significant affinity for YouTube, with 95.8 percent of the population using the platform. As YouTube looks to shift viewing from smartphones to television, it aims to enhance the way content is experienced by audiences in Saudi Arabia. TV is now the primary device for YouTube viewing in the US, and viewers in the Middle East are shifting their viewing preferences from the smartphone to the TV. During a two-day press gathering to mark YouTube's anniversary, hosted in Zurich, the platform's executives gathered to reflect on its growth since its inception in 2005, while highlighting future features and the vision for the region. Executives who spoke about the evolution and progression of YouTube included Pina; Amjad Hanif, vice president of product management for YouTube creator products; Roya Zeitoune, head of YouTube's culture and trends for Europe, the Middle East, and Africa; and Geoff van der Meer, vice president of engineering. Pina took reporters back in time with a video of early meetings between the YouTube co-founders, showing them discussing the future of the platform. He highlighted that between the co-founders, 'there were a lot of conversations about where the site was going to be … and what they were going to do about the ability of uploading videos.' As YouTube looks to the future, it has four areas of focus: remaining the epicenter of culture, creators becoming the startups of Hollywood, YouTube becoming the new television, and AI being implemented to enhance the experience for viewers and creators. 'Creators are continuing to be the new startups. Noor Stars is one of the creators who is incredibly successful in the region,' Pina said, adding that she represents one of the success stories in YouTube's mission: 'Give everyone a voice and show them the world. This has been our goal since we began.' Pina highlighted the strong engagement YouTube receives from viewers across the Middle East, citing the region's diverse cultures and varied realities. When asked what new features can be expected in the region, Pina said: 'The solutions will look and feel different in each country (in the Middle East) because they are in different levels of development. 'For example, the penetration of connected TVs is different in one type of country from another, and therefore the future of TV viewing for creators will also feel different from other regions.' Among the topics executives discussed was podcasting. With podcasting becoming increasingly mainstream, Pina highlighted YouTube's newly released statistic: Over 1 billion people interact with podcast content on YouTube each month, and those viewers are watching over 400 million hours of podcasts monthly on their TVs. The rise of podcasting as a mainstream media format is not unexpected. As of now, the most viewed podcast episode on YouTube comes from Saudi Arabia's Thmanyah, a sister publication of Arab News under SRMG, with 140 million views. Another topic discussed was the YouTube Partner Program, which allows creators to have sustainable revenue and build a business while pursuing their passions through content creation. According to YouTube's internal data, in Saudi Arabia, the number of YouTube channels making seven figures or more in Saudi riyals is up 40 percent year on year. And in the UAE, the number of YouTube channels making seven figures or more in SR is up 15 percent year on year. Hanif said that there are currently 3 million YouTubers in the partner program, and more than half a million of them started their channel over a decade ago. Hanif added: 'That speaks to the sustainability and the thoughtfulness we put into the program to make sure they are able to build a business this year, and YPP gives them the opportunity to continue to build and expand that business.' The first YouTube video was uploaded on April 23, 2005, by Jawed Karim, one of the three co-founders of the platform. The video was titled 'Me at the Zoo.' Since then, YouTube has grown exponentially, with over 20 billion videos uploaded as of April 2025.
