YouTube to Have a Major Presence at Mipcom Cannes for 20th Anniversary
The participation of Youtube at Mipcom Cannes is part of Mipcom's efforts to highlight the creator economy which will be the central theme of this 41st edition.
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YouTube's activations at Mipcom will include the YouTube Space at the Palais des Festivals, and a keynote by Pedro Pina, the VP of YouTube EMEA, as well as daily workshops and hosted events.
As part of this year's focus on the creator economy, Mipcom will be organizing several events with digital creators, television producers, platforms and distributors. It will host the first local edition of BrandStorytelling which has been held for the last decade at the Sundance Film Festival and lured over 450 participants. Mipcom will also expand on the launch of the innovation lab last year, with a theatre, networking and demo space in the Palais des Festivals, along with panels covering AI, FAST, streaming and connected TV. There will also be a new workshop series with YouTube covering audience, monetization and formats.
Pina said the 'Mipcom Cannes partnership marks a significant milestone as we celebrate our 20th anniversary.'
'It's a strategic move to bolster our international TV collaborations and demonstrate YouTube's role in supporting media companies amidst evolving content consumption,' Pina continued.
Lucy Smith, Mipcom Cannes and Mipjunior director, pointed out '2025 is undoubtedly the year of the 'global creator economy.'' She said it made sense for the event to welcome YouTube because 'they increasingly reinforce partnerships across the international television industry.'
Smith said 'Mipcom Cannes is uniquely positioned to create the global platform each October in Cannes which brings together content creators, digital studios, platforms and brands with the biggest names in television and streaming entertainment from around the world.'
Mipcom Cannes will take place Oct. 13-16.
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