Latest news with #PerceptualRiderInformationforMaximisingExpertiseandEnjoyment
Powys County Times
3 days ago
- Automotive
- Powys County Times
New road safety scheme introduced on roads in Mid Wales
A new road safety scheme is targeting sharp bends to help protect motorcyclists in Mid Wales. The PRIME (Perceptual Rider Information for Maximising Expertise and Enjoyment) scheme uses innovative road markings and signage to support safer riding decisions on curved roads. The markings have now been introduced at four locations in North and Mid Wales, including Newtown. Ken Skates, cabinet secretary for transport and North Wales, said: "We are delighted to be trialling this new road safety initiative for the first time in Wales. "Evidence shows that motorcyclists are amongst the most vulnerable road users, especially on roads with sharp bends. "PRIME is an effective way to help reduce risks and support riders to make safer choices on the road, so it was the right thing to do." The trial follows a successful pilot in Scotland, where more than 32,000 motorcyclist journeys were studied across 22 sites. In Wales, PRIME markings have been installed at A487 Pantperthog in Gwynedd, A5 Coed Bwlch in Rhysgog near Llangollen, A483 north of Llanbadarn Fynydd, and A483 Glascoed Hall south of Newtown. The Welsh Government has partnered with the North and Mid Wales Trunk Road Agent (NMWTRA) to deliver the project. PRIME markings use visual cues to encourage safer rider behaviour, including lower speeds, improved road positioning, and better braking. The scheme is supported by North Wales Police and Dyfed Powys Police, who have focused on reducing motorcycle collisions. Dawn Fencott-Price, inspector of specialist operations at Dyfed-Powys Police, said: "We welcome the trial of this innovative initiative to improve motorcyclist safety on our roads. "This is a low-cost intervention which has been proven to significantly improve road safety for riders when used in the right road conditions. "One death on our roads is one too many – and reducing the number of motorcyclists who are killed or seriously injured on our roads is our priority."
North Wales Chronicle
3 days ago
- Automotive
- North Wales Chronicle
New road safety scheme introduced on roads in North Wales
The PRIME (Perceptual Rider Information for Maximising Expertise and Enjoyment) scheme uses innovative road markings and signage to support safer riding decisions on curved roads. The markings have now been introduced at four locations in North and Mid Wales. Ken Skates, cabinet secretary for transport and North Wales, said: "We are delighted to be trialling this new road safety initiative for the first time in Wales. "Evidence shows that motorcyclists are amongst the most vulnerable road users, especially on roads with sharp bends. "PRIME is an effective way to help reduce risks and support riders to make safer choices on the road, so it was the right thing to do." The trial follows a successful pilot in Scotland, where more than 32,000 motorcyclist journeys were studied across 22 sites. In Wales, PRIME markings have been installed at A487 Pantperthog in Gwynedd, A5 Coed Bwlch in Rhysgog near Llangollen, A483 north of Llanbadarn Fynydd, and A483 Glascoed Hall south of Newtown. The Welsh Government has partnered with the North and Mid Wales Trunk Road Agent (NMWTRA) to deliver the project. PRIME markings use visual cues to encourage safer rider behaviour, including lower speeds, improved road positioning, and better braking. The scheme is supported by North Wales Police and Dyfed Powys Police, who have focused on reducing motorcycle collisions. Dawn Fencott-Price, inspector of specialist operations at Dyfed-Powys Police, said: "We welcome the trial of this innovative initiative to improve motorcyclist safety on our roads. "This is a low-cost intervention which has been proven to significantly improve road safety for riders when used in the right road conditions. "One death on our roads is one too many – and reducing the number of motorcyclists who are killed or seriously injured on our roads is our priority." If successful, the PRIME scheme could be rolled out more widely across Wales.
Leader Live
3 days ago
- Automotive
- Leader Live
New road safety scheme introduced on roads in North Wales
The PRIME (Perceptual Rider Information for Maximising Expertise and Enjoyment) scheme uses innovative road markings and signage to support safer riding decisions on curved roads. The markings have now been introduced at four locations in North and Mid Wales. Ken Skates, cabinet secretary for transport and North Wales, said: "We are delighted to be trialling this new road safety initiative for the first time in Wales. "Evidence shows that motorcyclists are amongst the most vulnerable road users, especially on roads with sharp bends. "PRIME is an effective way to help reduce risks and support riders to make safer choices on the road, so it was the right thing to do." The trial follows a successful pilot in Scotland, where more than 32,000 motorcyclist journeys were studied across 22 sites. In Wales, PRIME markings have been installed at A487 Pantperthog in Gwynedd, A5 Coed Bwlch in Rhysgog near Llangollen, A483 north of Llanbadarn Fynydd, and A483 Glascoed Hall south of Newtown. The Welsh Government has partnered with the North and Mid Wales Trunk Road Agent (NMWTRA) to deliver the project. PRIME markings use visual cues to encourage safer rider behaviour, including lower speeds, improved road positioning, and better braking. The scheme is supported by North Wales Police and Dyfed Powys Police, who have focused on reducing motorcycle collisions. Dawn Fencott-Price, inspector of specialist operations at Dyfed-Powys Police, said: "We welcome the trial of this innovative initiative to improve motorcyclist safety on our roads. "This is a low-cost intervention which has been proven to significantly improve road safety for riders when used in the right road conditions. "One death on our roads is one too many – and reducing the number of motorcyclists who are killed or seriously injured on our roads is our priority." If successful, the PRIME scheme could be rolled out more widely across Wales.
South Wales Argus
4 days ago
- Automotive
- South Wales Argus
Welsh Government scheme targets motorcyclist road safety
The Welsh Government has introduced the PRIMEs (Perceptual Rider Information for Maximising Expertise and Enjoyment) initiative in North and Mid Wales. The scheme uses targeted road markings to help riders make safer decisions, particularly on bends, by providing subtle visual cues to improve speed control, road positioning, and braking. Ken Skates, cabinet secretary for transport and North Wales, said: "We are delighted to be trialling this new road safety initiative for the first time in Wales. "Evidence shows that motorcyclists are amongst the most vulnerable road users, especially on roads with sharp bends. "PRIME is an effective way to help reduce risks and support riders to make safer choices on the road, so it was the right thing to do." The markings have been installed at four locations: the A487 at Pantperthog in Gwynedd, the A5 at Coed Bwlch in Llangollen, the A483 north of Llanbadarn Fynydd, and the A483 at Glascoed Hall, south of Newtown. The scheme follows a successful Scottish pilot, where more than 32,000 motorcyclist journeys were analysed across 22 sites. The trial showed that PRIME markings led to improved rider behaviour, including better road positioning and reduced speeds. The initiative has been welcomed by police forces, who continue to prioritise reducing motorcycle-related collisions. Dawn Fencott-Price, inspector of specialist operations at Dyfed-Powys Police, said: "We welcome the trial of this innovative initiative to improve motorcyclist safety on our roads. "During 2024 there were 25 collisions resulting in one or more people killed – an increase of 66 per cent on 2023. "This is a low-cost intervention which has been proven to significantly improve road safety for riders when used in the right road conditions. "One death on our roads is one too many, and reducing the number of motorcyclists who are killed or seriously injured on our roads is our priority." The PRIMEs scheme represents the first use of this approach in Wales. If the trial proves successful, the markings could be introduced across the wider Welsh road network.
Powys County Times
05-06-2025
- Automotive
- Powys County Times
New road markings for motorbikes on A483 near Newtown
New road markings will be trialled along a major Powys road to tackle the "unacceptable" number of serious collisions involving motorcyclists. The markings, called Perceptual Rider Information for Maximising Expertise and Enjoyment (PRIMEs), are designed to help riders make better decisions when approaching bends. Powys County Council 's request for the road markings between Newtown and Llandrindod Wells have been given the go-ahead by the Welsh Government. The trials will take place along the A483 at Glascoed Hall, between Newtown and Dolfor, and Lower Crochan Farm which is located north of Llanbadarn Fynydd. Lower Crochan Farm along the A483 north of Llanbadarn Fynydd (Image: John Firth/ The announcement follows the council's call on the Welsh Government to support and fund the PRIMES initiative as part of a broader strategy to address what has been described as a 'road safety crisis' in the county. Over the past decade, more than 100 people have died on Powys roads, with many more suffering life-altering injuries. Cllr Richard Church, Cabinet Member for Legal and Regulatory Services, said: 'This is a vital step forward in tackling the unacceptable number of serious accidents on our roads. "The PRIMES initiative is an innovative approach that we hope will make a real difference in protecting motorcyclists and all road users in Powys.' 'Far too many lives lost' Cllr Jackie Charlton, Cabinet Member for a Greener Powys, added: 'We've seen far too many lives lost or changed forever due to road traffic collisions and a large proportion of these involve motorcyclists. "These trials are part of our commitment to safer, more sustainable travel in Powys. We're pleased the Welsh Government listened to our concerns and acted on them.' The PRIMES trial is one of several recommendations made by the Powys Strategic Road Safety Group in a report sent to the Minister in 2024, which includes representatives from Powys County Council, Dyfed-Powys Police, the Welsh Government, and the Police and Crime Commissioner. The group was established to identify urgent actions to reduce fatalities and serious injuries on Powys roads.
